Cate Callegari Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

- Defined and managed workflows while reporting on results to continually improve the quality and impact of content for emails, social media, blogs, white papers, case studies, sales enablement, product, and partnership initiatives.- Developed and executed a B2B security and SaaS content strategy that aligns with Software Secured’s business goals, with a focus on driving prospect and customer engagement and supporting marketing initiatives. - Oversaw project management for content development, managing a high volume of content while effectively managing capacity, workflows, and resources to meet deadlines and maintain high-quality output.- Assist in managing company SEO initiative, including analytic reporting and online ranking initiatives (GA4 and Google Console).- Compiled market research, forecasts, competitor analyses, campaign results, and consumer trends.- Ensured that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.- Supported and develop strong working relationships with our internal and external marketing partners.- Tracked and ran the testing roadmap for your responsible channels and ensure clear documentation of test results and learnings.

Ottawa, Ontario, Canada

- Oversaw the Software Secured’s blog, with the goal of making it the go-to source for all things cyber security, including industry news, how-tos, and expert insights with both technical and business perspectives.- Managed Software Secured’s organic social channels, ensuring consistent posting of engaging, relevant content that fosters community engagement, amplifies our thought leadership, and drives traffic to key content assets like the blog and newsletter.- Optimized content for SEO and ensure that content is easily discoverable and meets performance goals.- Tracked and reported on content performance, using data and analytics (GA4, Google Console, Hubspot etc.) to refine the content strategy and maximize impact.- Performed research on the latest cybersecurity trends and what competitors are saying to propose new content ideas for content planning and calendar-building.- Created and managed a team editorial calendar for content planning and production, and perform regular audits for content gap analysis.- Proofread and edited all written content, including deliverables from our freelancers, to ensure that they adhere with our brand voice, style, and tone.- Created thorough content briefs for our freelancers and internal projects as needed.- Managed social media accounts to amplify cybersecurity thought leadership and rich media content on social media.- Proactively implemented SEO best practices to maximize online visibility in search results.- Assisted with strategic SEO writing/updates by refreshing older content to reflect current messaging.- Managed and provided support for special integrated or paid campaigns to build content (e.g., emails, webinars and blogs) to increase brand awareness and engagement.- Reviewed and created reports on key organic channel metrics.

Montreal, Quebec, Canada

-Acted as a liaison between clients, technology development teams and production design teams, in order to complete the project development (analysis/planning, design, development, quality assurance/support, and deployment) for multiple brands within a Fortune 500 company.-Acquired skills such as HTML coding, CRM platform management, website integration platforms (Drupal), international email deployment practices and data analytics/reporting while working with executives to strengthen communication and media branding tactics.- Analyzed ADA and SEO requirements in order to increase Google PageSpeed Insights by an overage of 15-20% on developed landing pages. SEO/SEM ranking practices in order to launch multiple landing pages to generate leads/CTR to campaigns by 20% on average.

Montreal, Quebec, Canada

-Maintained system configurations of web content management systems (CMS) on Drupal to analyze website usage and track key performance SEO metrics.-Advise clients on web technology and digital publishing, upgrades, purchases and other web-related tools. Designed and maintained all aspects/functions of the websites to ensure they meet the brand communications objectives and standards.-Working with front and back end developers to build large landing page while running quality assurance tests and continuous SEO ranking upkeep and reporting.

Collingwood, Ontario, Canada

- Implemented paid media ads to enhance SEO/SEM and traffic KPI's by 30% to further improve consumer on all social platforms.- Coordinated key activities for organizational development and digital marketing efforts, creating proactive methods of paid media ads, varying from print, to digital media forums. - Posted available company positions via Indeed and Lever and provided logistical support for onboarding. - Supported recruitment including posting job descriptions, screening resumes and scheduling interviews and reference checks as required.

Spearheaded hiring, onboarding, and training of a team while coordinating and marketed 2 of Sprott’s biggest events with 500+ attendees consisting of students, professors, and alumni, and raised over $3,000 for charity.

Bachelor Of International Business, International Marketing And Trade

International Business

Education record

Activities and Societies: Mock Trial Team, Captain of Field Hockey and Badminton

Education record