Catherine Martin Email & Phone Number

Valley Forge, Pa, Us

Valley Forge, Pa, Us

Valley Forge, Pa, Us

El Segundo, Ca, Us

Valley Forge, Pa, Us

Lead a team of data analysts responsible for the analytics and experimental design in cross functional client experience journey labs. Digital experimentation agenda with a focus on optimizing conversion, revenue, and customer satisfaction in the digital space.

Valley Forge, Pa, Us

Lead a team of data analysts responsible for the analytics and experimental design in cross functional client experience journey labs. Digital experimentation agenda with a focus on optimizing conversion, revenue, and customer satisfaction in the digital space.

Valley Forge, Pa, Us

Served as the lead data analyst on a client experience journey lab. Developed measurement strategy, data infrastructure, and KPIs for a new digital experience. Executed experiments (A/B, multivariate, and multi armed bandit experiments) ensuring correct methodology was followed. Translated data insights into actionable insights that the cross functional team utilized to help improve the client experience. Ensured lab strategy was data driven.Key Contributions:• Executed the first multivariate experiment in the department, leading to the elevation of an experience with significant 4% increase in journey starts• Executed the first multi armed bandit experiment in the department (optimizing email open rates) and drove an additional 13% increase in email opens due to the experimental design

Valley Forge, Pa, Us

Served as the lead data analyst on a client experience journey lab. Developed measurement strategy, data infrastructure, and KPIs for a new digital experience. Executed experiments (A/B, multivariate, and multi armed bandit experiments) ensuring correct methodology was followed. Translated data insights into actionable insights that the cross functional team utilized to help improve the client experience. Ensured lab strategy was data driven.Key Contributions:• Executed the first multivariate experiment in the department, leading to the elevation of an experience with significant 4% increase in journey starts• Executed the first multi armed bandit experiment in the department (optimizing email open rates) and drove an additional 13% increase in email opens due to the experimental design

Malvern, Pa, Us

Business Data Analyst, July 2016 - March 2017Business Analyst - Predictive Modeling, March - April 2017Focus on predictive analytics. Prediction of new logo customers using decision trees (conditional inference trees) and logistic regression models. Focus on testing, documenting, and validating models. Communicate results and implications of models to management in layman’s terms. Build and maintain financial metrics (KPIs) dashboards used by executives. Member of Sales Territory Analysis and Planning Project and Customer Churn and Retention Initiatives. Other main duties include sales forecasting (time series ARIMA models, Holt Winters Exponential Smoothing models, pipeline and daily closing rate forecasts).Key Contributions:• Achieved lift of 57% on top decile of potential customers using decision tree model• Models accurately predicted 73% of new logo customers• The most accurate 3-month-out Q4 Sales Forecasts across the organization

Lincroft, New Jersey, Us

Teach mathematics/statistics classes to undergraduate students. Create, evaluate, and record all class assignments and examinations. Collaborate successfully in a team environment to contribute to program activities. Actively communicate with upper level administration to drive future decisions. Key Contributions: • Co- Developed, Implemented, and Assessed Math 299 – Statistics Internship course • Role in major grant to incorporate new content into math 015 course. Assessment of this initiative showed sections of the course that implemented the changes had significantly higher completion rates than those that did not (p<0.05) • Course Coordinator 2012 – 2016. Oversaw approximately 35-40 sections per academic year • Presenter at 5 statewide conferences as well as attendance at 29 workshops and conferences

Freehold, New Jersey, Us

Independent Contractor for Two Projects. Responsible for liaising with nurse researchers, delivering statistical analyses and professional reports, and for providing statistical training, advice, and support. Analyses in both R and Minitab. Use creativity to find and extract thoughtful conclusions from large, raw data sets and provide recommendations for enhancement of services to CentraState. Completed Studies: 1. “Moving Patients Closer to a Nursing Station to Prevent Falls: Does It Make a Difference?”, Aug. 2015 (Chi-Square Test for Independence, Descriptive Statistics, Data Visualization) 2. “The Relationship Between Depression and Weight Loss in Cardiac Rehabilitation Patients”, Dec. 2014 (Regression, Correlation, Descriptive Statistics, Data Visualization)

Columbus, Ohio, Us

Masters Degree, Statistics

Bachelor’S Degree, Mathematics