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Experienced leader in analytics with a masters degree in statistics and a proven track record of creating and executing on data-driven business strategy. My main areas of technical expertise include: basic and advanced statistical analysis, advanced experimental design (A/B, Mutivariate, Multi-armed bandit), programming and querying languages (SQL, Python, R), logistic and linear regression, decision trees, and time series analysis (ARIMA, SARIMA, Holt Winters).
Vanguard
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Director, Self Directed And Brokerage & Investments AnalyticsVanguard Jan 2024 - PresentValley Forge, Pa, Us
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Senior Manager, Data Analytics And ManagementVanguard Dec 2022 - PresentValley Forge, Pa, Us
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Lead Marketing Analyst, Cash ManagementVanguard Mar 2022 - Dec 2022Valley Forge, Pa, Us
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Principal Analyst, Digital AnalyticsBeachbody Jul 2021 - Mar 2022El Segundo, Ca, Us -
Senior Manager, Data Analytics & ReportingVanguard Aug 2019 - Mar 2021Valley Forge, Pa, UsLead a team of data analysts responsible for the analytics and experimental design in cross functional client experience journey labs. Digital experimentation agenda with a focus on optimizing conversion, revenue, and customer satisfaction in the digital space.
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Client Experience Journey Analytics ManagerVanguard Aug 2018 - Aug 2019Valley Forge, Pa, UsLead a team of data analysts responsible for the analytics and experimental design in cross functional client experience journey labs. Digital experimentation agenda with a focus on optimizing conversion, revenue, and customer satisfaction in the digital space.
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Analytics LeadVanguard Jun 2018 - Aug 2018Valley Forge, Pa, UsServed as the lead data analyst on a client experience journey lab. Developed measurement strategy, data infrastructure, and KPIs for a new digital experience. Executed experiments (A/B, multivariate, and multi armed bandit experiments) ensuring correct methodology was followed. Translated data insights into actionable insights that the cross functional team utilized to help improve the client experience. Ensured lab strategy was data driven.Key Contributions:• Executed the first multivariate experiment in the department, leading to the elevation of an experience with significant 4% increase in journey starts• Executed the first multi armed bandit experiment in the department (optimizing email open rates) and drove an additional 13% increase in email opens due to the experimental design
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Advanced Analytics SpecialistVanguard Apr 2017 - Jun 2018Valley Forge, Pa, UsServed as the lead data analyst on a client experience journey lab. Developed measurement strategy, data infrastructure, and KPIs for a new digital experience. Executed experiments (A/B, multivariate, and multi armed bandit experiments) ensuring correct methodology was followed. Translated data insights into actionable insights that the cross functional team utilized to help improve the client experience. Ensured lab strategy was data driven.Key Contributions:• Executed the first multivariate experiment in the department, leading to the elevation of an experience with significant 4% increase in journey starts• Executed the first multi armed bandit experiment in the department (optimizing email open rates) and drove an additional 13% increase in email opens due to the experimental design
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Business Analyst - Predictive ModelingFrontline Education Jul 2016 - Apr 2017Malvern, Pa, UsBusiness Data Analyst, July 2016 - March 2017Business Analyst - Predictive Modeling, March - April 2017Focus on predictive analytics. Prediction of new logo customers using decision trees (conditional inference trees) and logistic regression models. Focus on testing, documenting, and validating models. Communicate results and implications of models to management in layman’s terms. Build and maintain financial metrics (KPIs) dashboards used by executives. Member of Sales Territory Analysis and Planning Project and Customer Churn and Retention Initiatives. Other main duties include sales forecasting (time series ARIMA models, Holt Winters Exponential Smoothing models, pipeline and daily closing rate forecasts).Key Contributions:• Achieved lift of 57% on top decile of potential customers using decision tree model• Models accurately predicted 73% of new logo customers• The most accurate 3-month-out Q4 Sales Forecasts across the organization -
Mathematics/Statistics InstructorBrookdale Community College Sep 2011 - Jun 2016Lincroft, New Jersey, UsTeach mathematics/statistics classes to undergraduate students. Create, evaluate, and record all class assignments and examinations. Collaborate successfully in a team environment to contribute to program activities. Actively communicate with upper level administration to drive future decisions. Key Contributions: • Co- Developed, Implemented, and Assessed Math 299 – Statistics Internship course • Role in major grant to incorporate new content into math 015 course. Assessment of this initiative showed sections of the course that implemented the changes had significantly higher completion rates than those that did not (p<0.05) • Course Coordinator 2012 – 2016. Oversaw approximately 35-40 sections per academic year • Presenter at 5 statewide conferences as well as attendance at 29 workshops and conferences -
Statistical ConsultantCentrastate Healthcare System Aug 2015 - Aug 2015Freehold, New Jersey, UsIndependent Contractor for Two Projects. Responsible for liaising with nurse researchers, delivering statistical analyses and professional reports, and for providing statistical training, advice, and support. Analyses in both R and Minitab. Use creativity to find and extract thoughtful conclusions from large, raw data sets and provide recommendations for enhancement of services to CentraState. Completed Studies: 1. “Moving Patients Closer to a Nursing Station to Prevent Falls: Does It Make a Difference?”, Aug. 2015 (Chi-Square Test for Independence, Descriptive Statistics, Data Visualization) 2. “The Relationship Between Depression and Weight Loss in Cardiac Rehabilitation Patients”, Dec. 2014 (Regression, Correlation, Descriptive Statistics, Data Visualization) -
Graduate Teaching AssistantThe Ohio State University Sep 2010 - Dec 2010Columbus, Ohio, Us
Catherine Martin Skills
Catherine Martin Education Details
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The Ohio State UniversityStatistics -
Millersville University Of PennsylvaniaMathematics
Frequently Asked Questions about Catherine Martin
What company does Catherine Martin work for?
Catherine Martin works for Vanguard
What is Catherine Martin's role at the current company?
Catherine Martin's current role is Analytics @ Vanguard.
What is Catherine Martin's email address?
Catherine Martin's email address is cm****@****ate.com
What is Catherine Martin's direct phone number?
Catherine Martin's direct phone number is +173229*****
What schools did Catherine Martin attend?
Catherine Martin attended The Ohio State University, Millersville University Of Pennsylvania.
What skills is Catherine Martin known for?
Catherine Martin has skills like Python, Statistics, R, A/b Testing, Dashboarding, Business Analysis, Data Analysis, Public Speaking, Microsoft Sql Server, Latex, Mathematics, Higher Education.
Who are Catherine Martin's colleagues?
Catherine Martin's colleagues are Shania Beck, Erin Brown, Magdalena Keech, Danny Chanderdat, David O'such, Cfa, Mark Zimmerman, Derek Whitmire, Cfp®.
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