One of the most important skills I have honed while working in the creative field is how to ask the right questions. Many of the problems my clients need help solving require big-picture thinking and strategy. Through countless hours of research and hands-on experience, I have discovered that asking thoughtful, well-informed questions can reveal insights that reframe the problem, identify opportunities and build consensus and alignment. This process of learning, exploring different perspectives and challenging assumptions energizes me because I embrace my work with open-minded curiosity. I channel my creativity to solve real-world business problems with tenacity, determination and humility. The creative field is ever-changing, but one skill that will always be valuable is the ability to approach problems differently. My greatest strength is generating ideas and solutions that ultimately drive transformative change. Throughout my career, I have made an impact in the following areas:Branding, Strategy & Copywriting- Conducted 17 successful brand naming initiatives for companies, products, initiatives and destinations - Wrote new website copy, blogs and case studies, increasing agency lead generation online by more than 200 percent - Provided leadership and crisis communications support during failed brand launch that generated millions of impressions and broad news coverage, ensuring agency did not lose existing clients or new businessCreative Direction- Developed creative briefs and supervised team of six freelance copywriters and researchersAdvertising & Marketing Campaigns- Spearheaded global Covid-19 Initiative for Auburn University, leading the writing, research, project management and client communication throughout the duration of the campaign- Generated campaign concepts and copy for integrated UAB Medicine and UAB E-Medicine marketing campaigns- Co-authored and directed research for Alabama Bicentennial PastPort Book, App and Campaign, garnering 39 industry awards, including four National American Advertising Awards and PRINT Magazine Grand PrizeResearch - Revamped agency discovery process with a research-based competitive analysis, resulting in more successful projects- Led copywriting, research and content development for Making Alabama: A Bicentennial Traveling Exhibit, attended by 250,000+ visitors and 1,000+ school groupsProduction - Co-directed and produced donor video campaign for Auburn University, planning and executing months-long shoot- Wrote, produced and directed social video brand launch campaign for Two Maids