My role as Managing Editor at iVisa includes:+ Content Leadership: Defining the content strategy and driving it forward. While ensuring it aligns with iVisa’s brand voice, mission, and customer needs+ Team Management: Leading and inspiring a global team of content creators to produce high-quality, engaging content in multiple languages+ Customer Centricity: Ensuring the customer is at the center of all content, creating ways to answer questions and lead them to conversion+ Editorial Excellence: Editing and reviewing content for accuracy, clarity, and style, maintaining consistent quality across various channels+ Storytelling: Crafting compelling narratives that showcase the value of our services and resonate with travellers’ aspirations+ Strategic Planning: I collaborate with cross-functional teams to develop content plans that support SEO, Business Operations, and customer engagement goals+ Quality Control: By implementing editorial standards, guidelines, and best practices to ensure content accuracy and compliance with travel regulations+ Innovating: Exploring new content formats and media to enhance user engagement and drive brand loyalty+ Stay Informed: Stay up-to-date with travel industry trends, regulatory changes, and emerging technologies to inform content decisions.

Promoted to Customer Content Lead in the Global Content Team. My work supports the overall organization with best-in-class content. As well as customer content, my specialisms are employee experience (EX) and DEIB.

For the past 4 years I’ve taken an audience-first approach to our content. I’ve worked to create a clear plan for content that integrates campaign, DEI, social, and SEO functions, aligns with our product launches, and resonates globally.By leading multiple stakeholders across different regions, I’ve kept a global mindset to ensure our campaigns are ideated, produced and reviewed on time and to standard, ready for launch. In doing this I have had a direct impact on the business, with pipeline from content downloads rising by 75%Malala Yousafzai webinar: Brought together senior stakeholders to define a style, tone, and structure for our XM Talks event. Reached 131% of our pipeline goal.Global Employee Experience Trends: Led the content for our Global Employee Experience Trends reports over the past 3 years. I’ve continually built on the learnings from the previous years to consistently create stronger results year-on-year.

Senior editor and content strategist for clients such as: Coca-Cola GB, L&G, ASICS, Which?, Cancer Research UK, HSBC, Jet2, L’Oreal.

•Sourcing, writing, and editing financial articles •Creating and managing content across the Money Advice Service website, ensuring that all content is engaging, optimised and drives usage of the site

• Executed a content strategy that has doubled traffic compared to previous period (up 104%). Unique page views are up 95.19%, average time on page is up 34.08%, entrances are up 167%• Used keywords, metadata, and link building to boost SEO• Developed a good list of contributors with whom I had excellent relationships and been able to work with that list to develop some strong, engaging, and useful consumer content• Project led the relaunch of the website: reworking the structure, understanding the content and making it informative, while still being accessible• Completely redesigned the content layout. Redesigning the article structure and layouts

• Writes, commissions and edits articles for www.imediaconnection.com • Compiles weekly newsletter with three stories: written or filmed• Manages the editorial assistant and sub-editor• Raised clickthrough rates to 20 per cent average from 5 per cent• Produces and films interviews, with interviewees such as Martin Morgan (DMGT), Bruce Daisley (YouTube), Simon Calver (LoveFilm), Jonathan Tavss (20th Century Fox), Ashley Highfield (Microsoft), Mark Kelleher (BBC), Colm Long (Facebook)• Writes articles on subjects such as ‘How texting is saving lives’, ‘Politics and the Obama effect’, #getmehome: Social media vs. the volcano• Report newsletter and website analytics as well as readership demographic in order to recommend changes and amend current strategy• Recruits contributors and sub-edits

*Helping to launch www.southparkstudios.co.uk*Uploads video and pictures, writes content, monitors SEO

Assistant editor for digital at The Marketer Magazine (the official magazine of the Chartered Institute of Marketing)*Launched www.themarketer.co.uk in September 2008*Wrote news, features and blogs for online*Managed the website, commissioned articles, controlled online budget*Wrote, edited and built monthly e-newsletters *Managed SEO, adapted website direction accordingly*Trained in: news reporting, interviewing, feature writing, subbing, social networking, HTML, Google Analytics, Adestra, Photoshop, InDesign

Online sub-editor for People Management Magazine (the official magazine for the CIPD)*Launched www.peoplemanagement.co.uk in December 2007*Wrote print + online articles, features, and reportage*Edited + subbed articles for online*Managed the website*Trained People Management team online*Picture research

Editorial assistant for Empire Magazine + editorial support for FHM Magazine

Paid reporter internship at Swindon Evening Advertiser while at college and later during the summer holidays while at university.