Cathy Thomas Email & Phone Number

Seattle, Washington, United States

Scottsdale, Arizona, United States

Strategize, build, test, and optimize SMS and Email marketing campaigns to drive traffic and achieve business goals. Mapped customer journey and interactions across company products to allow for more engaging campaigns.Analyzed and reported on key performance KPI metrics with the copy and analytics team to make improvements to optimize click-through and conversion ratesWorked on drip campaigns to leverage shopper activation rates. Managed campaign audience segments and sizing through a CRM system to achieve goal metrics.Created and executed A/B test experiments, changing particular factors of campaigns to support hypotheses. Monitor and report on campaign analytics and experiments performance with data from SFDC and Marketo.Utilized Jira to drive project management and improve processes.Collaborate with product, digital, and data ops teams to complete technical build for campaignsCreated and maintained a marketing content calendar and data flow process and procedures.

Scottsdale, Az

Supported the Customer User Group organization and Customer Advisory Board through the coordination of product sessions including invitation distribution, managing meeting locations, as well as post-event reporting and follow-up actions. Analysis of customer surveys after events, virtual trainings, and user group group meetings to evaluate NPS.Updated customer contact and campaign attendance information in Salesforce.Developed and maintained community training events, training resources, guidelines, and policies. Created and managed social rewards and recognition programs to promote customer advocacy. Drove process improvement recommendations based on community trends and analytics.

Phoenix, Arizona Area

Project Management, create timelines for marketing/sales projects assigning tasks with deadlines.Provide weekly sales reporting open opportunities to sales team using Salesforce.Responsible for organizing, secure funding, and execution of over twenty yearly sales training events.Develop and execute targeted marketing campaigns to increase CBTS interaction with customers.Established and standardized a weekly sales operations execution meeting for build of sales pipelines.Maintain Salesforce instance with addition of sub-opportunities for On-Demand Team.

Phoenix, Arizona

Coordinate webinars with internal and third-party vendors on products offered.Acquire promotional items based on budget provided and type of event.Scheduled and executed over thirty training, team bonding and partner events.Provide on-boarding process and continued support to over 350 contract employees.Create marketing campaigns to promote local training, lunch & learn, and meet-ups.

Scottsdale, Arizona

Channel Partner on boarding, portal, and product training.Maintain and update Sales Pipeline – scheduling of touchpoint calls with channel managers.Directly interface with clients as point of escalation for critical issues.Initiate quarterly company special incentives based on product margins and inventory.Present product demonstrations and presentations at trade shows, education forums, and sales meetings.

Scottsdale, Az

Create and maintain weekly & monthly sales reports from channel partners and presented to leadership team.Authored process manuals strengthening organizational efficiencies and onboarding of staffEvaluated and reviewed complaints received from customers and recommended corrective action.

Scottsdale,Az

Manage Sales Order Process, by decreasing process time for channel partners by 50%.Provided webinars and on-site training for customers & channel partners.Created competitive analysis reports, revenue projections, and review of production build orders.