Corporate Communications and Marketing Management Executive with a proven record developing programs to drive sales, identifying customer needs and drivers, developing internal programs to manage change, motivating teams to achieve growth, creating and implementing strategic communications.. Lead customer satisfaction program which achieved industry leading ratings, created communications programs which helped achieve double-digit market growth, developed advertising programs which achieved higher than industry averages in click-through and open rates, achieved year over year growth in impressions in advertising and public relations, implemented SEO which significantly decreased per ad view costs, managed multi-million dollar budget and lead team of highly motivated, industry-award winning communications and research team members. Areas of expertise include: Content Generation (Adv, PR, Sales Promotion), Multi-media (Internet, Intranet, Video), Outreach (Professional Associations, CSR), Employee Engagement (Events), Crisis Communications, Customer/Market Research, Social Media, Published Author and Speaker
Listed skills include Marketing, Product Launch, Strategic Communications, Product Marketing, and 13 others.