Cat Metcalfe Email & Phone Number

Cheltenham, Gb

Cheltenham, England, United Kingdom

I have spearheaded the creation of the Strategy & Insights function at CHASE. Its purpose is to translate market intelligence and internal expertise into actionable insights for our valued customers, empowering them to make informed decisions.My passion lies in uncovering client challenges, particularly those related to patient and healthcare professional needs. I thrive on crafting strategic solutions that deliver tangible results and make a real difference in the healthcare… Show more I have spearheaded the creation of the Strategy & Insights function at CHASE. Its purpose is to translate market intelligence and internal expertise into actionable insights for our valued customers, empowering them to make informed decisions.My passion lies in uncovering client challenges, particularly those related to patient and healthcare professional needs. I thrive on crafting strategic solutions that deliver tangible results and make a real difference in the healthcare landscape.Here's where I focus my expertise:* Strategic Market Research: I work with our commercial, market access, and medical clients to find out what makes meaningful engagement and partnership with NHS customers.* Navigating the NHS & Industry Landscape: By gathering and disseminating insights from key industry events, I equip clients with the knowledge to make informed decisions and proactively address challenges.* Service Innovation: I work alongside colleagues and partners to develop innovative solutions that alleviate pain points for our clients, patients, and healthcare professionals.* Marketing Strategy & Delivery: I lead our dynamic marketing and insights team, driving transformation in how we engage with customers. Show less

What’s the greatest learning opportunity? Raising 2 boys under 2 or running your own consultancy, or both at once?! Add a pandemic and you’ve got an amazing learning curve and thankfully some wonderful clients to boot.Brand Anthem enabled me to share so much of what I’d learned across fast-growing independent businesses to FTSE 250 PLCs with a new set of clients. It was enormously varied and stimulating, ranging from strategic research projects through to leadership coaching programmes… Show more What’s the greatest learning opportunity? Raising 2 boys under 2 or running your own consultancy, or both at once?! Add a pandemic and you’ve got an amazing learning curve and thankfully some wonderful clients to boot.Brand Anthem enabled me to share so much of what I’d learned across fast-growing independent businesses to FTSE 250 PLCs with a new set of clients. It was enormously varied and stimulating, ranging from strategic research projects through to leadership coaching programmes and business plans for independent businesses. As my little family grew and the pandemic eased, the opportunity came up to shape a new role and team for a client that been a joy to work with. Next stop, CHASE… Show less

Chiswick, London

An enormously successful field team benchmarking business, STEM was delivering services in more than 50 markets when I joined. My task was to continue its meteoric rise through compelling marketing and a rebrand, helping commercial and medical affairs leaders to understand how our services could propel their teams to greater success.It gave me a fascinating insight into pharmaceutical commercial and medical team strategy, the impact of field team (mis)alignment with that strategy and a… Show more An enormously successful field team benchmarking business, STEM was delivering services in more than 50 markets when I joined. My task was to continue its meteoric rise through compelling marketing and a rebrand, helping commercial and medical affairs leaders to understand how our services could propel their teams to greater success.It gave me a fascinating insight into pharmaceutical commercial and medical team strategy, the impact of field team (mis)alignment with that strategy and a whole lot of impressive data analysis. The close connection with real life customers was something I hadn’t realised I’d really missed too. My next step was to develop customers of my own using all the skills and experience I’d worked hard to build, and that’s when Brand Anthem was born… Show less

When I joined Ashfield (now Inizio) it was a collection of 19 different businesses with separate brands and complementary services. The job was to bring them - and their 5000+ employees at the time - all together under one brand and join solutions together to create much greater value as a whole for customers than was possible as separate parts. It was a brilliant challenge, working at the heart of the business to create a global vision, purpose and value proposition while building the… Show more When I joined Ashfield (now Inizio) it was a collection of 19 different businesses with separate brands and complementary services. The job was to bring them - and their 5000+ employees at the time - all together under one brand and join solutions together to create much greater value as a whole for customers than was possible as separate parts. It was a brilliant challenge, working at the heart of the business to create a global vision, purpose and value proposition while building the international marketing team and infrastructure to bring it to life. The transformation encompassed not just our marketing strategy, team, communications and systems but also our culture, employee engagement, investor relations, CSR and much more besides. All of it enabled the business to grow substantially with customers and investors realising the added value quickly. Winning Employee of the Year for driving such a significant part of the valuable change was the icing on the cake. Show less

Witney, Oxfordshire

This very fast-growing, medical communications agency full of bright, brilliant colleagues was my professional home for nearly eight years. I led a talented, hard-working creative team delivering engaging, scientifically rigorous medical education and communications programmes for global medical affairs teams in pharmaceutical companies, tackling some of the world’s most prolific diseases. It was here that I earned my first marketing qualifications (in my own time), pitched many… Show more This very fast-growing, medical communications agency full of bright, brilliant colleagues was my professional home for nearly eight years. I led a talented, hard-working creative team delivering engaging, scientifically rigorous medical education and communications programmes for global medical affairs teams in pharmaceutical companies, tackling some of the world’s most prolific diseases. It was here that I earned my first marketing qualifications (in my own time), pitched many times to impressive global teams to win substantial new business opportunities and won 'Communique Agency of the Year' award twice. When the agency was bought by Ashfield, now Inizio, I moved to play a pivotal role in a truly huge rebranding of the fast-growing global M&A business. Show less

Fresh out of university, I set to work on a magazine for business leaders in the hospitality industry. Within a few months I'd transformed it into a beautifully designed bi-monthly 100-page publication that readers really valued while halving the production costs. I had to be curious about what issues were relevant for our membership, take part in lobbying government and convince very busy, senior stakeholders to create interesting content on time and on brief. I developed excellent… Show more Fresh out of university, I set to work on a magazine for business leaders in the hospitality industry. Within a few months I'd transformed it into a beautifully designed bi-monthly 100-page publication that readers really valued while halving the production costs. I had to be curious about what issues were relevant for our membership, take part in lobbying government and convince very busy, senior stakeholders to create interesting content on time and on brief. I developed excellent project management and creative communication skills that opened the door to my next role in a different industry entirely, and one I would love. Show less

Professional Diploma In Marketing, Marketing

Masters Degree, Creative And Media Writing, Distinction

Ba (Hons), English