Cat Craft Email & Phone Number

Pittsburgh, Pennsylvania, United States

Develop product strategy, OKRs and roadmap for adaptive quizzing software used by 100K+ nursing students and educators in nursing programs across the country. Manage and prioritize product backlog, facilitate weekly refinement, and lead biweekly sprint planning/showcases. Build and maintain relationships with stakeholders in customer success, sales, product, support and leadership to communicate roadmap, incorporate feedback and identify opportunities for collaboration. Review product utilization and feature adoption in Pendo & conduct user research sessions to ensure roadmap and strategy align with user needs. Function as the product owner & educator, including responding to functionality/adoption questions, developing educational materials & in-app messaging, presenting information about enhancements, and meeting with strategic customers to provide product support.

Greater Pittsburgh Area

Led team of Implementation Analysts responsible for all implementations of ClinicalPath, including oversight of ~25 high-complexity projects annually ($2m annual budget). Analyzed implementation processes to identify internal bottlenecks, customer pain points and opportunities for future product/technology optimizations. Collaborated with Product, UX and Commercial to conduct product research, end user workflow analysis, and discovery for future product functionality. Functioned as the voice of the customer during roadmap prioritization discussions, prototype testing, the creation of user stories, and other product discovery and development efforts, resulting in the launch of 12 feature innovations.

Greater Pittsburgh Area

Functioned as the project manager for 15+ cancer centers implementing ClinicalPath, including 7 strategic customers with $250K+ recurring annual revenue. Led project meetings, presentations, Kickoffs and technical development and testing to ensure coordination with technical and operational resources and achieve timely GoLive. Provided onsite GoLive support and at-the-elbow end user training to physicians, nurses and other clinical staff.

Greater Pittsburgh Area

Built the implementation process still in use today, including the creation of project plans, development of new process areas to improve engagement with clinical resources, the adoption of an internal workflow management tool, and the creation of internal and customer-facing documentation.

Greater Pittsburgh Area

Managed both B2B and B2C accounts, coordinated complex technical projects, conducted market research, developed digital campaigns and implemented campaigns over multiple marketing channels to deliver against client objectives.

Greater Chicago Area

Managed marketing, public relations and communications efforts for a multi-service tutoring company.

Greater Chicago Area

Developed copy for advertisements, brochures and other projects; used Cision to develop media lists for press release distribution; composed and distributed email marketing campaigns; coordinated financial data related to advertising sales.

Boston, Ma

Managed marketing and advertising; developed creative concepts and copy for advertising and marketing materials; wrote advertorials and email marketing campaigns; managed company finances; performed other marketing and writing tasks as needed.

Managed operations of department; organized annual career fair; led workshops and presentations; managed projects and initiatives; coordinated department budget.

Met with students to answer questions and discuss career-related issues; coordinated projects; maintained department's online job board; responded to department email.

Master Of Arts (M.A.), Communications

Activities and Societies: Phi Kappa Phi Honor Society

Bachelor Of Arts (B.A.), English, Spanish, Women'S Studies

Activities and Societies: Studied abroad in Madrid, Edited Burn Literary Magazine, Dean's List