Chris Baccus, Partner, Mba

Chris Baccus, Partner, Mba Email and Phone Number

Los Angeles, CA, US
Chris Baccus, Partner, Mba's Location
Los Angeles Metropolitan Area, United States, United States
Chris Baccus, Partner, Mba's Contact Details
About Chris Baccus, Partner, Mba

Chris has over 15 years of agency and client-side experience with a proven track record as a growth marketer driving revenue, customer acquisition, and awareness for new and existing product launches and brand campaigns.He has worked with a variety of brands including in-house experience with AT&T, Pfizer, Westfield (URW), and Caruso retail properties. Additional, roles as an agency digital marketing lead for Ford, Lincoln, Toyota, Nintendo, King’s Hawaiian, Farmer John’s, and many others.Chris has also built two in-house agency teams to run media strategy, planning, and buying for all digital and traditional media campaigns. He has established best practices, trained staff, created reporting models, and optimized campaigns to drive excellent results.Chris’ key skills are in Paid Social, Paid Search, Display, Programmatic, Influencer, YouTube, and eCommerce campaigns. He has led omni-channel campaigns using a combination of paid programs while also leveraging and optimizing organic channels including email marketing, social media, website, mobile, and in-store.Marketing Technology: Google Ads & Analytics | Facebook Ad Manager | Trade Desk | TikTok Ads | Twitter Ads | Pinterest Ads | SnapChat Ads | Salesforce Marketing Cloud | Adobe Marketing Cloud | Tableau | MailChimp | Constant Contact | Marketo | Shopify | Magento | WooCommerce | SQL | Sysomos | Sprinklr | Omniture | SEO & SEM | Native analytics for all social media platforms

Chris Baccus, Partner, Mba's Current Company Details
Chameleon Collective

Chameleon Collective

View
Partner
Los Angeles, CA, US
Website:
chameleon.co
Employees:
174
Chris Baccus, Partner, Mba Work Experience Details
  • Chameleon Collective
    Partner
    Chameleon Collective
    Los Angeles, Ca, Us
  • Ucla Extension
    Adjunct Instructor, Digital Marketing
    Ucla Extension Jan 2024 - Present
    Los Angeles, California, Us
    Educator/Lecturer (in-person) for UCLA Extension's Marketing and Communications Program.Currently I teach Advanced Digital and Social Media Marketing Strategies; The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social and digital media to get concrete business results. The course puts students on the leadership path with strategies and tactical plans that lead to bottom-line success. This program delivers the latest strategies to drive more revenue and save costs.
  • Chameleon Collective
    Partner
    Chameleon Collective Jan 2024 - Present
    Greater Miami Area, Fl, Us
  • Chameleon Collective
    Growth And Performance Marketing
    Chameleon Collective Jun 2022 - Jan 2024
    Greater Miami Area, Fl, Us
  • The Charles Group
    Paid Media Director
    The Charles Group Dec 2022 - Present
    New York, Ny, Us
  • Unibail-Rodamco-Westfield
    Vice President Performance Digital Marketing
    Unibail-Rodamco-Westfield Jan 2019 - Jun 2022
    Paris, Ile-De-France, Fr
  • Caruso
    Senior Vice President Performance Marketing
    Caruso Apr 2015 - Jan 2019
    Los Angeles, Ca, Us
    Responsible for all marketing strategy and campaign execution at one of the nation’s top performing retail shopping centers (The Grove and The Americana at Brand). Campaigns focus on B2C efforts to drive consumers to retail properties through paid media buying & planning, event marketing, ecommerce and customer acquisition. Responsible for paid media, social media, websites, mobile application, email marketing, loyalty marketing and vendor relationships that work with our marketing department.
  • Golin
    Executive Director Digital Marketing Western Region
    Golin Jun 2012 - Apr 2015
    Chicago, Il, Us
    Responsible for executing creative digital campaigns, working with account teams on strategic digital marketing and social media activations for clients, team leading, staff training and development, monitoring social media program performance and value, coordinating and developing paid media plans, and client relations. Served as Digital Executive for the Los Angeles, Orange County, and San Francisco offices. Managed a multi-million dollar digital media and production budget.Clients: Nintendo, Toyota, Nestlé, King's Hawaiian and more.
  • At&T
    Executive Director Of Digital And Social Media
    At&T Jul 2010 - Jun 2012
    Dallas, Tx, Us
    Responsible for company's overall digital and social media activities, social media and marketing campaigns, community management, coordinating sponsorship activations, and partnership and stakeholder management.Ensured external social media presence of company, which included brand identity, content decision making, working with marketing personnel, engagement approach, and alignment across all areas of company.
  • Wunderman
    Vice President Brand Strategist
    Wunderman Aug 2007 - Jul 2010
    Responsible for leading and developing digital strategy for Ford brand and Lincoln brand and product campaigns, conducting competitive research, analyzing research data, and other related assignments. Worked closely with brand planning, account, and creative teams in all aspects of strategy development and implementation.Client: Ford Motor Company
  • Pfizer
    Director Of Online Collaboration, Knowledge Management
    Pfizer Apr 2002 - May 2007
    New York, New York, Us
    Responsible for managing online collaboration and knowledge management activities, developing online collaboration environments, developing new technology implementation, managing information technology budget, negotiating and managing supplier contracts, overseeing mergers and acquisitions, and other management-level functions. Leadership role in Innovation program managing over $2 million plus redesigning innovation process to increase innovation proposals which lead to a 300% increase in new ideas.

Chris Baccus, Partner, Mba Skills

Social Media Marketing Digital Marketing Social Media Analytics Marketing Strategy Marketing Blogging Interactive Marketing Digital Strategy Leadership Management Corporate Social Media Corporate Communications Facebook Integrated Marketing Digital Communication Strategy Brand Development Strategy Social Media Measurement Strategic Brand Positioning Project Management Online Advertising Marketing Communications Digital Media Public Relations Brand Development Strategic Communications Online Marketing Content Strategy Media Planning B2b Email Marketing Program Management Mobile Marketing Cross Functional Team Leadership Strategic Partnerships Lead Generation Sustainability Automotive Engineering Web Analytics Sem B2b Marketing New Media Seo Web Marketing

Chris Baccus, Partner, Mba Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Master Of Business Administration - Mba
  • Hillsdale College
    Hillsdale College
    English

Frequently Asked Questions about Chris Baccus, Partner, Mba

What company does Chris Baccus, Partner, Mba work for?

Chris Baccus, Partner, Mba works for Chameleon Collective

What is Chris Baccus, Partner, Mba's role at the current company?

Chris Baccus, Partner, Mba's current role is Partner.

What is Chris Baccus, Partner, Mba's email address?

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What schools did Chris Baccus, Partner, Mba attend?

Chris Baccus, Partner, Mba attended University Of Michigan - Stephen M. Ross School Of Business, Hillsdale College.

What are some of Chris Baccus, Partner, Mba's interests?

Chris Baccus, Partner, Mba has interest in Gawker, Pfizer, Team Detroit, Economic Empowerment, Social Media, Automotive Companies, Corporate Communications, Mediabistro, Technology Trends, Walt Mossberg.

What skills is Chris Baccus, Partner, Mba known for?

Chris Baccus, Partner, Mba has skills like Social Media Marketing, Digital Marketing, Social Media, Analytics, Marketing Strategy, Marketing, Blogging, Interactive Marketing, Digital Strategy, Leadership, Management, Corporate Social Media.

Who are Chris Baccus, Partner, Mba's colleagues?

Chris Baccus, Partner, Mba's colleagues are Steve Rucker, Rachel Klein, Ben Barlow, Zoe Mol, Brittany Macbeth, Michael Saint-Aubin, Kevin Pound.

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