Michelle Nielsen Email & Phone Number

United States

Michelle Nielsen is a brand strategist and marketing leader with a focus on creating clarity and focus for brands, developing the tools and systems that not only inspire creative teams to bring the brand to life but also guide business and product development.Michelle works closely with clients to immerse herself in their business and fully understand their audiences. Her work helps brands articulate an ethos that guides culture, operations, aesthetics, and experience -defining strategy and streamlining decision-making throughout a company. She has a consumer-first approach, having led consumer research projects internationally. As a marketing leader, she has managed in-house and agency project teams on full-funnel marketing campaigns from concept to execution.We Blend In. You Stand OutWe are a dynamic team of high-performing independent thinkers, each a veteran in specific verticals of expertise. We bring knowledge to drive meaningful transformations across our five expertise pillars - Branding, Marketing, Experience, Commerce, and Sales.Our core mission is clear: To Transform Business. We exist to create lasting transformations grounded in excellence and exceptional talent. Our holistic approach transcends traditional norms, as transformation is not just a buzzword but ingrained in our DNA, from our name and mascot to our daily work.At the heart of our transformative mantra are three cornerstones: Lead, Deliver, and Recruit. We infuse your organization with visionary leadership, equip you with unparalleled expertise, and fortify your ranks with transformative talent, ensuring that change isn't fleeting—it's foundational.Join our transformational journey at www.chameleoncollective.com.

San Francisco Bay Area

I help clients create compelling brands that engage their audiences and expand their businesses. I have led a wide range of branding efforts for clients in industries including retail, food, consumer packaged goods, technology, real estate, entertainment, financial services, tele-communications and more. -Communications Expertise: I work with clients to achieve business success through creative marketing and advertising. I have hands-on experience managing integrated marketing campaigns, producing television spots, commercial photo and video shoots, tradeshows, print production, promotional events, website development, digital advertising, PR, and in-store retail execution.-Brand & Business Strategy: I work with clients to develop organizational strategy that delivers profitable, effective, and replicable business results. I craft that strategy into compelling marketing positioning, writing creative briefs that inspire agencies to do their best work.-Meaningful Brand Tools & Memorable Storytelling: I strongly believe that organizations and brands can have a defining ethos that guides their operations, internal culture, and audience experience. I collaborate with clients to deliver a suite of brand tools to help unify understanding and streamline decision-making throughout a company. I help companies tell their story in meaningful and connective communications. -Creative Research and Consumer Insights: I develop creative, bespoke and effective qualitative and quantitative research methodologies, helping clients to fully understand their audiences (internal/external) and uncover opportunities.-Project Management & Business Development: I have experience running global integrated marketing campaigns as well as winning high profile pitches. I am as comfortable presenting to C-suite executives as managing multi-faceted creative teams.

New York, Ny And San Francisco, Ca

Nucleus is a brand strategy consultancy. We work collaboratively with our clients to clearly define their brands and we deliver a suite of brand tools to help unify understanding and streamline decision-making throughout a company. Our efforts are designed to build sustainable brand value and deliver profitable, effective, and replicable business results. Michelle is a brand strategist and project leader for Nucleus. In addition to managing the operations of the company, she works to fine tune Nucleus’ methodology of cultural observation and quantitative and qualitative research methods for each client.

New York, Ny

Responsible for developing marketing strategies and managing all marketing needs for MSLO retail brands brands, including MSLO’s two largest merchandising partnerships; Martha Stewart Collection at Macy’s and Martha Stewart Everyday at Kmart, as well as Martha Stewart Collection with Wedgwood and FLOR tiles with FLOR.• Managed the award winning marketing launch of the Martha Stewart Collection at Macy’s, the largest brand launch in Macy’s history with over 2000 skus.• Manage a creative team to develop regional and national advertising, events, collateral, product packaging, in-store signage and displays, online campaigns, websites, associate training guides and PR materials for these respective brands.• Acted as lead MSLO marketing liaison between retail partner’s executive management and MSLO’s CEO, Founder and Chief Creative Officer. • Strong partnership development and relationship management skills resulted in integrated cross-partner promotions to the benefit of MSLO, its merchandising partners, and advertisers.• Served as bilingual spokesperson for Martha Stewart Collection brand in national consumer events.

Chicago, Il

Managed Kellogg’s Cereal and Keebler Snacks national portfolio promotions from planning to launch; elements developed include promotional packaging, licensed products, premiums, TV broadcasts, print ads, FSIs, POS, interactive websites, online banners, Hispanic programs, sweepstakes, sales collateral, and merchandisers. Key brands include, Frosted Flakes, Apple Jacks, Pop-Tarts and Cheez-It.• Proven partner negotiation skills developed Kellogg’s partnership with Sony Connect and expanded partnerships with Sprint/Nextel, XBOX, NASCAR, Hendricks Motor Sports, Nickelodeon and Samsung.• Increased agency profitability by proactively identifying and pitching program concepts to clients generating a flow of incremental revenue as well as consistently managing programs under budget.

Chicago, Il

• Managed day-to-day client services for a portfolio of consumer products clients including First Alert Home Safety Products, Shark Euro-Pro, LumiSource, Inc., and International Home and Housewares Show.• Organized First Alert’s Mobile Marketing Tour, the First Alert Home Safety Challenge, which traveled to 100 locations nationwide building brand recognition with key retailers and consumers. Resulted in over 40 million consumer impressions and significant increase in product distribution among retailers.

New York, Ny

Planned and executed promotions of CBS News network programming to its 220 CBS affiliate stations. Produced and edited pieces for the CBS Evening News, 60 Minutes, 60 Minutes II, 48 Hours, and The Early Show.

New York, Ny

• Pitched story ideas and assisted in production of Discovery Channel shows, A&E Biographies, andTravel Channel Documentaries.

Ba, Sociology

Bachelor'S Degree, Sociology