Michelle Nielsen is a brand strategist and marketing leader with a focus on creating clarity and focus for brands, developing the tools and systems that not only inspire creative teams to bring the brand to life but also guide business and product development.Michelle works closely with clients to immerse herself in their business and fully understand their audiences. Her work helps brands articulate an ethos that guides culture, operations, aesthetics, and experience-defining strategy and streamlining decision-making throughout a company. She has a consumer-first approach, having led consumer research projects internationally. As a marketing leader, she has managed in-house and agency project teams on full-funnel marketing campaigns from concept to execution.Michelle is a team player who fully immerses herself in a brand, working closely to not only oversee marketing departments but also collaborate with creative teams to put pen to paper to deliver memorable campaigns. Michelle's work has led to some formative personal experiences: from working in the '"fishbowl" at the Evening News with Dan Rather, to knowing the secret recipe behind Nickelodeon slime, designing 32 window displays in Herald Square for the largest product launch in Macy's history to traveling around the world uncover the universal truths of motherhood. She has even done her part to help solve the bay-area housing crisis. She takes on projects large and small, each with the same dedication to excellence.As an interim leader, Michelle excels at helping companies find clarity during transition. Most recently, she helped a software company navigate the challenge of multiple corporate acquisitions over an 18-month period, providing guidance on brand alignment, messaging, marketing agency needs, as well as strategy and creative direction of marketing campaigns and trade shows.With over 20 years of experience across dozens of industries, she is an adaptable and multi-faceted team leader, who has had the pleasure of working with talented teams on brands such as, but not limited to: American Harvest VodkaArtthaus StudiosBabyganicsBlank Space DesignsBand-AidCablevision/OptimumClinicOSColumbia SportswearCuddlDudsDr. NehaDuchy OriginalsEvolution KitchensFisher-PriceFUSEGilt GroupeHanesIn His Steps Christian Footwear JagermeisterJohnson's BabyJohnson & JohnsonKnicks City DancersKomarMillicareMohawkOtto GroupePetPlusPlaytexPTLA Real Estate GroupRiaz Capital, Inc. SynCrewTelestreamTD AmeritradeThe Colombian Coffee Growers (Juan Valdez)The Rockettes