Product Leadership: Lead our clients through envisioning, roadmapping, budgeting, planning, developing, and launching new digital products, driving over 2B in revenue per year.Digital Strategy: Lead digital transformation projects, creating strategies to improve customer experiences and streamline business and marketing operations.Outcomes Focused: Key team member in defining our Outcomes framework, bringing that framework to our clients, and ensuring all of the work our teams do aligns with an Outcome and has an attributable KPI to be tracked.Business Transformation: Drove strategic growth and market positioning through building and managing a consulting practice and defining our scalable GTM framework.Services Expansion: Defined digital assessment offerings, facilitated stakeholder sessions to understand client pain points and goals so that our teams could recommend the appropriate strategies and technology roadmaps.Team Leadership: Managed and mentored a diverse team, ensuring high standards of excellence across consulting strategy and UX.

Launched AskHue: Initiated and co-founded a pioneering mobile platform using AI for fashion shopping. Identified a unique market need for AI-enhanced clothing coordination.Strategic Development: Conducted in-depth market research, leading to the creation of an AI-based prototype. Developed a comprehensive business plan, financial analysis, and a product roadmap, focusing on innovation in e-commerce fashion.Product Innovation: Introduced the first version of our app, utilizing AI for advanced color coordination. The app's AI and ML capabilities enable recognition of clothing attributes and adaptation to personal style preferences.Future Vision: Evolving the app to include monetization, extending features to recommend clothing from fashion brands, thus enhancing the consumer shopping experience.

Strategic Leadership: Spearheaded the UXID practice at Daugherty, serving as the primary client interface and thought leader. Developed and communicated our team's vision, aligning with sales executives to explore new opportunities with clients, both existing and potential.Client Management: As Client Manager for a major financial firm, I established and led user experience teams. Our focus was on digitizing their product suite, encompassing web, mobile, and analytical tools, thereby transforming their customer engagement.Solution Directorship: Collaborated with clients to envision and define their digital future. My team and I crafted Minimum Viable Products (MVPs) central to their digital transformation initiatives, balancing innovation with practicality.UXID Expansion and Direction: Expanded the UXID team from six to nearly 50 professionals within a year, amidst challenging client demands. This growth was achieved while consistently delivering superior customer experiences.Team Building and Management: Defined roles and goals for UXID, recruiting and directly managing UX Researchers, Designers, and Strategists across the United States. My leadership involved coaching and mentoring, fostering a culture of continuous learning and professional development.Agile Integration: Instrumental in integrating SAFe and Dual-Track Agile methodologies into UX teams, seamlessly merging them with existing product development teams.Key Clients: Worked with notable clients like Bayer, The Home Depot, Edward Jones, Edible Arrangements, Cigna, Evernorth, and Express Scripts.

Led Strategic Growth: Managed and expanded the User Experience Insights and Design (UXID) practice, aligning its development with Daugherty’s strategic business goals. Focused on advancing the practice’s capabilities in UX innovation and client service effectiveness.Developed and Mentored a Diverse Team: Mentored a team of UX professionals, nurturing their skills and fostering a culture of creativity and collaboration. Prioritized continuous learning and professional development, aligning with evolving industry standards.Delivered Client Success and Measurable Results: Provided exceptional, quantifiable UX outcomes for clients. Developed strategic solutions tailored to unique client needs, consistently exceeding expectations in user experience quality.Enhanced Customer Experiences: Led the design of intuitive and engaging user interfaces. Kept abreast of the latest UX trends and best practices, incorporating user feedback for continuous improvement.Facilitated Collaborative Client Engagements: Engaged with clients across various sectors, addressing unique UX challenges and developing bespoke solutions. Conducted workshops and feedback sessions, ensuring tailored and effective UX strategies.

Developed Marketing Technology Strategies: Pioneered the use of Adobe Marketing Cloud technologies, Demandbase, and other platforms, optimizing customers' investments in enterprise marketing platforms. Delivered innovative strategies that enhanced marketing efficiency and effectiveness.Executive Consultation and Strategy Presentation: Engaged with senior executives to facilitate digital transformation initiatives. Presented comprehensive digital strategies to C-level executives, including CEOs and CMOs, aligning technological solutions with business goals.Comprehensive Client Project Execution: Managed full-scope projects for multiple clients, encompassing a wide range of activities:- Conducted thorough stakeholder research.- Performed website heuristic reviews and offered actionable recommendations.- Executed 'Keep, Kill, Edit, Create' analyses for content strategy.- Collaborated with Analytics and SEO teams for integrated digital marketing efforts.- Developed Empathy Maps and Customer Journey Maps for deeper user insights.- Executed extensive site mapping for over 600 pages and innovative navigation modeling.- Performed detailed content analysis and outlining.- Created wireframes and designed enterprise component systems.- Devised in-depth personalization strategies utilizing Adobe Target Premium (with Sensei), Audience Manager, Experience Manager, Analytics, and Demandbase.- Mapped components and templates for streamlined content management.Key Clients: Successfully implemented strategies and solutions for major clients including Aruba Networks (a HP company), Informatica, and Demandbase, significantly enhancing their digital presence and customer engagement.

Expertise in User Experience: As a hands-on UX Director, I brought a comprehensive understanding of User Experience, grounded in a background in graphic design, research, marketing technology, front-end UI development, interactive media, and usability.Marketing Technology Strategy Creation: Developed strategies using Adobe Marketing Cloud technologies, Sitecore, and other platforms, enhancing customer utilization of enterprise marketing tools.Adobe Partnership Management: Served as the Adobe Partner relationship manager, expanding HLK’s partnership with Adobe and strategizing the integration of Adobe Marketing Cloud technologies for our clients.Agency-Wide Education Initiative: Established an education and training plan at HLK, focusing on Design Thinking methodologies and Adobe Marketing Cloud technologies, fostering a culture of continuous learning and innovation.UX Team Leadership: Launched and led a new UX Team, establishing it as a central entity for interaction design and usability within HLK. This included developing products, services, pricing, and marketing strategies.Management of Profitability and Goals: Oversaw group profitability, setting and pursuing business objectives and strategies to achieve team and organizational goals.Project Scope Development: Crafted statements of work for projects ranging from $50K to $5M.Organizational Influence: Effectively communicated and influenced across all organizational levels, including executive teams and founders, highlighting the importance of Design Thinking and contributing to business growth.Client Portfolio: Played a key role in business expansion, acquiring new accounts including Marriott, Monsanto, Winchester, Bayer, Pratt & Whitney, SCL Health, De Ruiter, ASGROW, Dekalb, Deltapine, BioAg, and Channel Seed Brands.

Speaking at conferences on a number of topics. - NAMA 2019 - "Digital Marketing Trends and Value" My focus for the panel was marketing technologies and where we see the industry heading in the future. Artificial Intelligence (AI) and Machine Learning (ML) as it applies to creating content focused on the user's journey. - April 2019 - World Trade Center Institute - Emerging and Developing Global Executives (EDGE) Program - "Delivering Digital Solutions With Distributed, Global Teams" - 2016- Gilbane Content Conference 2016 - "Real Time Personalization and Challenges - BUILDING CUSTOMER RELATIONSHIPS WITHOUT BEING A CREEP" Focused on what personalization is, what kind of data is available to allow customer segmentation, and delivering the right content to users at the right time, in the right part of their journey. Also discussed crossing the line with using your user's data and being a creep - November 2016

UX Services Expansion: Enhanced the range of UX services offered, devising understandable and marketable pricing models. This strategic expansion facilitated easier selling and adoption of our UX services.New Service Development: Launched Personalization and Content Strategy as a novel service offering. Formulated marketing technology strategies leveraging solutions from Adobe, Sitecore, Marketo, and others, diversifying our service portfolio.Team Excellence: Ensured my team delivered top-tier results, consistently garnering client acclaim for the quality of our work.Client Collaboration: Conducted client immersion sessions, design studios, and exploratory research sessions. These initiatives aligned client stakeholders with a unified project vision, goals, and metrics.User-Centered Design Leadership: Implemented an insight-driven, evidence-based design methodology. This approach emphasized continuous testing and improvement, ensuring user-centric outcomes in our designs.Artifacts Creation and Facilitation: Directed the development of various UX artifacts like prototypes, wireframes, sketches, journey maps, and personas to validate design ideas effectively.Business Growth Contribution: Played a pivotal role in acquiring new accounts, significantly contributing to the company’s business expansion.Key Clients: My leadership in UX strategy significantly impacted relationships with clients including The Irvine Company, Pentair, Sutherland Global, Availity, Centers for Medicare & Medicaid, One Main Financial, Max Credit Union, Molecular Devices, Quinnipiac University, and Microsoft.

Mobile Applications Practice LeaderEstablished Mobile Applications Practice: Founded and led a team comprising designers, developers, and UX professionals across global locations.Developed Service Portfolio: Created a complete service offering for the Mobile Applications Practice, including pricing and marketing materials.Client Guidance and Strategy: Advised clients on the potential of mobile technologies and strategized their implementation.Managed Project Lifecycle: Oversaw research, design, development, and delivery of mobile app projects.CX Engagement ManagerLed Multidisciplinary Teams: Managed over 15 professionals in creative, research, and UI development on agile projects across healthcare, finance, and transportation.UX Strategy Lead: Spearheaded UX Strategy for major Digital Transformation projects, facilitating workshops to align user experience with business goals.Improved Customer Satisfaction: Significantly enhanced customer satisfaction metrics for a large healthcare site redesign.Promoted User-Centered Design: Educated clients and staff in User-Centered Design principles.Project Planning and Proposals: Authored proposals and project plans for multimillion-dollar initiatives.Key Clients: Delivered impactful solutions for clients including NASCO, DTCC, Blue Cross Blue Shield Minnesota, Disney, Greyhound, and others.

Create information architecture, task flows, personas, gap analysis, wireframes, information architecture and prototypes (both static and interactive).Write Business Requirement Documentation and Functional Specifications.Creating prototype test plans, administer usability testing and produce test results and recommendations.Serve as the client liaison with the mobile development team for all things mobile.UI Development, especially Responsive Design.Mobile Architecture.Collaborate with our national practices in Healthcare, force.com, IBM, and Sharepoint to design and develop award-winning projects.ClientsGreyhound, Best Buy, Hershey's, Owens-Corning, Paramount Pictures, United Health Care, Yum! Brands (KFC, Taco Bell, Pizza Hut), Depository Trust & Clearing Corporation (DTCC) Harris-Teeter, Electrolux, Duke Energy, Salutopia, Brady

Co-creator of the world’s first blogger-curated retail site, ModaVoche, aimed at helping fashion bloggers make a living from their passion for fashion. The site features weekly style challenges with a common fashion theme. Bloggers and fashionistas can upload their own looks that incorporate the style theme, tag all the clothes featured and compete side-by-side with other bloggers for the title of Top Look as well as tie into retail platforms and earn a commission on items that customers buy from viewing their posts.My responsibilities revolved around product ideation, prototyping, front-end UI dev and managing the offshore and onshore development teams.We competed in the 2014 Arch Grants and were selected as one of 42 finalists out of over 400 entrants.

Created curriculum for and taught classes on: HTML, CSS, JavaScript, Actionscript, Flash, Cold Fusion, Dreamweaver, Agile, Photoshop, Illustrator, Web Design.Consistently received stellar marks from students.

- Created, implemented and managed the Mobile Solutions National Practice, focusing on designing and developing mobile applications for clients.- Educate clients and staff on the emerging mobile trends and how we can leverage our design and development experience to enter this market.- Developed the book of services, pricing and marketing for all mobile solutions work.- Developed a relationship with Apple that resulted in landing many iOS projects for Fortune 500 companies.- Awarded a Webby for the development of the Hyundai Equus iPad Experience app, which was also featured in national commercials.- Responsible for hiring, performance review, compensation and mentoring of mobile team staff.- Resourced and managed 3rd party mobile development vendors.- Designed mobile information architectures and application wireframes- Developed mobile application prototypes for usability studiesClients:Monsanto; Hyundai; Honda; Winchester; Energizer; Mazda; Microsoft.

ManagementDirected a team of multimedia designers, developers and creative directors in the creation of all media for eLearning and eLearning-related Web sites.Successfully reduced production costs by 30% making Maritz competitive in the marketplace by redesigning the eLearning lifecycle development process. This redesigned process touched roles including: project managers; instructional designers; quality assurance; creative directors; technical managers and multimedia production teams.Ensured quality products are delivered by setting standards for coding, usability, and quality control.Together with the creative director, developed a virtual interaction simulator utilizing video and multimedia to create a life-like sales environment for learners to practice in.Created gaming engines for interactive testing.Was responsible for technology strategy for eLearning development including adoption of virtual and mobile training.Accountable for managing all eLearning products, pricing, and a key player in the marketing of those products.Created a fun working environment by connecting with team members and implementing things they felt important in a work environment.Highly valued proposal team member who frequently is called on to present our technology, methodology and services to clients.ClientsAcura, Honda, Godiva, Disney, Ritz-Carlton, Harley-Davidson, Hummer

Design and development of Web sites and interactive content for clients such as Adam's Mark, Clayco, St. Anthony's, and Emerson Motors to name a few.

Supported the IT needs of the Marketing Department for Anheuser-Busch. Duties included network troubleshooting, software testing, domain account management, and building computers/laptops.