Strategic Business Development Leader: Dedicated Business Development Director with over three years of experience at Pastrana & Garcia Injury Law firm, specializing in personal injury, car accidents, and various other practice areas. Adept at crafting innovative strategies to generate new case leads for attorneys, ensuring steady growth for the firm.Community Engagement Expert: Proficient in building and nurturing relationships within the local community, law firms, legal organizations, and nonprofit entities. Skilled in creating meaningful partnerships that enhance the firm's reputation and outreach, fostering a strong network in the legal landscape.Agency Relationship Management: Experienced in managing agency partnerships, overseeing media planning and buying processes, and implementing effective SEO strategies. Proficient in utilizing digital marketing tools to enhance the firm's online presence, ensuring maximum visibility and attracting potential clients.IT Management: Responsible for managing the firm's IT infrastructure, ensuring seamless operations and data security. Proficient in leveraging technology to streamline processes, enhance efficiency, and stay ahead in the competitive legal industry.Results-Driven Leader: Proven track record of driving results through a combination of strategic planning, community engagement, and effective digital marketing initiatives. Committed to optimizing the firm's growth, reputation, and client acquisition through innovative approaches and collaboration with cross-functional teams.Passionate about utilizing AI and ML to revolutionize legal marketing, I bring a unique blend of expertise in business development, relationship management, and technology integration.

We’re KORTX, a marketing technology company. Our data-driven ad solutions enable marketers to create personalized experiences with each consumer based on their lifestyle interests. We leverage our homegrown technology, strategic partnerships, and comprehensive marketing expertise to drive business results for advertisers. Headquartered in Detroit, we work with brands and agencies across the country as an extension of their team and have demonstrated continued success in a variety of business verticals. We’ve been named to Inc Magazine’s Inc 5000 list of America’s fastest-growing companies and have been recognized as a Great Place to Work for consecutive years.

• Prospect and close new and direct business• Ensure clients receive the highest level of sales and operational customer service • Execute and deliver high quality responses to all Avails & RFPs• Proactively prospect, qualify, grow, and maintain a regional territory account list• Manage activity using Salesforce.com• Create innovative sales presentations and proposals• Negotiate pricing and contractual agreements•Develop key senior level ad agency and company relationships•Digital media knowledge including programmatic buying and selling

• Prospect and generate new leads• Develop client presentations and close sales• Sell entire Multimedia product line (spot radio, TV, promotions and special events) • Work in partnership with support team on pre-sale & post-sale processes• Develop new business across all categories and product lines• Prepare weekly reports and attend internal meetings• Decipher and build research analytics with support team• Accurate account forecasting• Collaborate with all departments on potential client opportunities

• Implement promotions, manage promotional inventory, station events, external communication, collateral material, station letterhead, station logo design and usage compliance, press releases for Media, and promotional giveaway items• Oversee Promotions Assistant, Coordinators, interns, and volunteers• Manage station promotional personnel, activities and productivity• Work collaboratively with department heads to establish and implement non-traditional revenue opportunities • Maximize station promotions for sponsorship opportunities that drive revenue, promote station branding, and follow along with station goals for sales and listener growth• Manage remote and station appearances• Conduct weekly sales and promotion meetings with Promotions staff and Account Executives• Ensure station contests are conducted in compliance with contest rules• Elevate the standards and performance of digital assets including texting, web content, social media

• Responsibilities included evaluating sports sponsorship opportunity, negotiation sponsorship contracts and ensuring fulfillment of State Farm sponsorship deliverables at major Texas venues• Developed lead generation process using new technology and rolled out process to Texas agents • Assist Texas agents in developing their social media presence to further extend their brand identity

• Successfully grew customer base at numerous establishments in Beijing's Food and Beverage Industry• Aggressively promoted clients via online and print media• Increased and improved relations between clients, media outlets and community organizations• Worked with chefs to revamp menu design• Organized weekly promotions such as organizing live music on a regular basis resulting in increased food and alcohol sales

• Oversaw marketing & public relations activities, conducted weekly team meetings, and conducted weekly English language training courses for managers and customer service department• Developed & enhanced vendor relations• Reviewed & proofed all internal & external English language documentation• Contributed to corporate blog site and developed social media profiles

• Created some of Austin’s largest Hispanic cultural events and increased event attendance from 15,000 to 50,000+.• Oversaw all event details including contract negotiations, marketing, staffing, logistics, security, risk management, client relations, entertainment and public relations, etc.• Led a marketing and promotions team that executed over 1000 radio station events at client locations annually.• Events included retail grand openings, ribbon cutting ceremonies, charitable walks & runs, numerous festivals, exclusive concert events, and health fairs