As the lead data science practitioner, I was responsible for delivering and overseeing data science consulting projects. This includes participating in data strategy engagements, leveraging data science subject matter expertise, developing machine learning models and data solutions for clients. Coaching and developing the skills of data science team and analytics consultants to ensure market readiness. Creation of data science intellectual property assets & delivery frameworks for streamlined consulting project delivery.------------------------------------------------------------------------------------------About Infocentric:Infocentric is an end-to-end Data consultancy, delivering expertise in Data strategy and platform architecture, to data engineering implementation and data governance support. See their website for more details https://www.infocentric.com.au/

My role centred on leading and growing IE’s Data team and market proposition, through developing thought leadership content, technical troubleshooting, best practice analytics, business engagement, project pipeline development/business development, and project delivery. On the client side, I took leadership for managing project delivery including engagement design, stakeholder management, running of workshops and delivery of data steam component of projects (data analytics deliverables). including engagement design, stakeholder management, running of workshops and delivery of data steam component of projects (data analytics deliverables).-------------------------------------------------------------------------------------------About IE:IE is a consultancy that works across strategy and execution to deliver the right digital products that transform the future of your company. Our experts apply leading ideas, working with Australia’s most progressive organisations such as Toyota, Australia Post, BHP, Bupa, APT, City of Melbourne, Frank Green, Movember, Lexus, and Patagonia.

Helping design the evolution of IE's analytical practice, helping standardise the use of data across the agency’s processes, thinking, strategy and client engagements.Delivering actionable data insights to help optimise our client’s operations, business or websites.Developing future measurement frameworks, modelling pipelines and performance metrics that allow the business & our clients to understand the potential commercial value of their data assets.

Delivered analytics analysis for Sky Ireland's Pricing project, propensity modelling pipelines along with building elasticity customer segmentations for senior management scenario planning on optimal pricing changes. Built propensity pipelines for upsell and churn models across product offerings which were utilized across digital and BTL marketing campaigns which delivered 20-30% additional sales lift during campaign periods.Delivered insights and recommendation analysis packs to senior management following each 4- 8week analytics project cycles; deep dive projects worked on include Broadband, Sky Q , Stand-Alone Broadband and Pricing Analysis Project.

As an Independent contractor, I delivered bespoke diagnostics for reconciliations of KPIs and engaged with finance business partners for project planning & process improvements.

Led the delivery 10+ data driven assets ranging from customer segmentation analysis to customer lifetime value modelling across 9 product suites.Supported the development of wider analytical capabilities across commercial department and provided analytics consultations within commercial meetings with exterior business service partners.

Delivered econometric marketing models to provide in-depth analysis of consumer buying behaviour, competitor activity and market trends. (Multivariate Linear Regression Modelling)Managed multiple brand FMCG consulting project workloads; data assessments, project goal setting, data analysis, presentations and developing custom marketing opportunities for increased ROI. Multinational consulting projects included national markets of the UK (MMM project), Portugal (digital targeting analysis), Poland (MMM project), Mexico (CPG retailer analysis) while also involved in media data assessments for Germany, France and Spain.