Cécile Masson Henry Email & Phone Number

Mauritius

Act as the manager of the wiiv program, the multi-partner loyalty programme of IBL with a team of 10 persons. With around 50% of the Mauritian households as members on the programme, wiiv is the biggest loyalty programme of Mauritius. Winner in 2020 of the Loyalty Magazine Awards in the category of the Regional Award - Middle East & Africa and highly commended for the best launch, wiiv is unique on the Mauritian market. Since 2023, I also act as the Product owner in our own loyalty platform development project called Pulse Loyalty. Pulse Loyalty had been recently launched. It is the beginning of another chapter in my professional path with many future innovations in our roadmap.

Tamarin, Mauritius

- Responsible for creating, implementing and measuring a comprehensive marketing and innovation program that enhance the Group's image and position and clients' loyalty;- Ensure articulation of Group's desired image and value proposition internally and externally;- Develop all necessary marketings tools;- Participate to the development and implementation of the Group's strategy with a specific focus on the quality of the deliverings;- Develop and implement the CSR strategy

Port Louis, Mauritius

Head of the Group Communication Department and the IBL Foundation.In charge of internal and external communication of IBL Group and also all CSR projects, specifically community development projects.COMMUNICATION :- Manage the IBL Communication Department and budget- Develop, manage and implement annual internal and external communication strategies- Assume the brand management and promote the Company interests- Manage social media communication- Manage financial communication to the analysts/brokers and media- Develop contingency planning to face up various crisis situations within the Group and to provide adequate response to such situations- Develop and execute PR strategies, organise media events and handle media relations, act as IBL's spokesperson if needed- Write all material required for PR (press release, etc.), IBL News, CEO's speeches, announcements, etc.- Organise internal and external events- Sponsorship management- Oversee publishing of corporate publications (annual report, IBL News, brochures etc) and websiteCORPORATE SOCIAL RESPONSIBILITY:- Found and manage the IBL Foundation and the different level of CSR Committees within the Group- Develop, implement and coordinate CSR strategy and initiatives (+/- 100 projects per year)- Harness the involvement and commitment of IBL's employees in CSR activities/initiatives- Be the key person for National CSR Committee, for authorities and other stakeholders- Ensure that assignments undertaken are within budget and in line with the official guidelines- Communicate internally and externally on the CSR vision and projects of the Group

Montreal, Canada Area

Clients : Quebec Government, Air Liquide, Earth Day Quebec Association, Governor General's Performing Arts Awards- Elaborate public relations strategies and supervise projects execution : new products launch, branding, corporate image and corporate social responsibility- Elaborate complex service proposals and presentation to clients- Give media training to high executives- Active participation in business development- Write all material required for press kits- Execute media relations and liaison- Organize media eventsAchievements : Objectives fully met and generally exceeded in majority of projects.

Montreal, Canada Area

Principal writer of three bestseller books : Quartiers Gourmands (2004, 2005, 2006) and winner of "Gourmand World Cookbook Awards 2006" in the French Language Category.

Montréal

Maternity leave replacement (one year)- Manage internal communication projects for all departments (ex: HR, Safety & Environment) at national level and supervise the team involved (from planning to completion of execution)- Organize events and activities to support the objectives of the Company (Innovation Day, Safety Month, Earth Day, Coffee talks, presentations and conferences, etc.)- Create internal and external communication tools (corporate presentation, website, intranet, pamphlets, etc.)- Write and edit texts (memos, flyers, articles, newsletters, internal publications)- Elaborate and complete periodic analysis of internal communication situation of the CompanyAchievements : Fast comprehension of the organization, efficient after three weeks in spite of the complexity of this industry. Succeed to obtain a tribune for Air Liquide Canada at the United Nations Climate Change Conference in Montreal (December, 2005). Launch campaign of a new technical career ladder identified by the Group (Paris) as a best practice in communication and shared to Air Liquide Communication teams in other countries. Efficient communication campaign to make people aware of Earth Day with 70% of employee participation, a record at Air Liquide Canada.

Montréal

- Plan and coordinate subscription campaigns (strategy, analysis, telemarketing and data base management, etc.)- Plan and analyze daily sales follow-up for each show, propose and execute appropriate actions if necessary (group sales, promotion, etc.)- Analyze packages and prices, present recommendations- Manage the Family Package (launch, write programs and promotion materials, print and website advertising production, organize family event)- Supervise quantitative and qualitative market research projects- Write all promotional and special projects materialAchievements : Objectives met for the Family Package launch and for the subscription campaigns. New promotional tools and partnerships development to obtain free visibility. Elaborate the Corporate Package.

Montreal, Canada Area

Two months contract- One month contract to manage and serve the client VICHY and GARNIER (L'Oréal) for their advertising projects (TV, print)- One month contract to manage and serve the client HEC Montréal for their advertising projects (print, radio and Internet)

Montreal, Canada Area

Clients : Visa Desjardins, McCord Museum- Manage and advise clients- Plan and execute marketing communication strategies for different type of clients- Prepare and participate in client presentations (pitch) for business development- Write all reports, communication plans and proposals, sponsorship programs, etc,Achievement : Objective fully met and generally exceeded in majority of projects. Clients 100% satisfied.

Desg And Msc, Marketing

Activities and Societies: Creation of the cine campus HECine for which I was awarded the winning price in a student entrepreneurship.

Bsc, Political Science

Activities and Societies: Participation in 1993 in United Nations simulation in New York and part of the organizing committee, student.

Education record