Cecilia Li Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles, California, United States

New York, New York, United States

Developed and published strategic content across the company’s social media platforms, aligning with campaign timelines to ensure timely execution and audience engagement.Conducted in-depth market research on digital media influencers, curating tailored influencer lists for each brand under Velvet Co.'s management to enhance outreach efforts.Collaborated with digital media influencers to execute partnerships and promotional campaigns for various fashion brands, driving brand visibility and engagement through targeted collaborations.

New York, United States

Developed and published strategic content across the company’s social media platforms, aligning with campaign timelines to ensure timely execution and audience engagement.Conducted in-depth market research on digital media influencers, curating tailored influencer lists for each brand under Velvet Co.'s management to enhance outreach efforts.Collaborated with digital media influencers to execute partnerships and promotional campaigns for various fashion brands, driving brand visibility and engagement through targeted collaborations.

Beijing, China

Exhibited exceptional project management abilities by proactively engaging with a diverse range of stakeholders, including lead designers, videographers, project leads, and other team members, to gather comprehensive feedback on customer requirements. Collaborated on design details, project schedules, color specifications, post-production workflows, and design logic to ensure alignment across all teams and deliver successful outcomes.Participated in creative cover shoot pitching and familiarized with cover shoot scriptwriting; followed up with assisting during shooting of magazine covers on the studio floor.Carried out in-depth market research to develop branding strategies aligned with brand tone and trends.

Wuxi, Jiangsu, China

Supervised and assisted during the filming of reality TV show “Rap of China.” Familiarized with reality TV filming process, mainly undertook operational matters and maintenance work. Demonstrated outstanding communication skills by acting as the primary liaison with producers, driving content development, managing feedback loops, and delivering regular updates to ensure alignment and progress throughout the filming schedule.Effectively collaborated with teammates to successfully complete projects within tight deadlines, ensuring high-quality results under pressure.

Beijing, China

Spearheaded the end-to-end planning and execution of digital marketing initiatives, managing cross-functional collaborations with partners to drive campaign success.Utilized advanced data analysis to evaluate product performance through metrics such as ad views, conversion rates, and platform growth, providing actionable insights to refine strategies.Translated data-driven insights into strategic decision-making frameworks, identifying key strengths, addressing weaknesses, and uncovering opportunities to optimize audience engagement and campaign effectiveness.

Beijing, China

Supervised and assisted during the filming of reality TV show “Rap of China”

Bachelor'S Degree, Business/Corporate Communications

Activities and Societies: Kappa Alpha Theta, Chinese Students and Scholars Association

Master Of Business Administration - Mba

Moelis Advance Access Program (Deferred Admit)