Public Relations Manager
CurrentAs PR Manager for the UK arm of MyFitnessPal (UnderArmour) my role is to maintain our relationships with the Public through networking with relevant Press/Journalists/Media and Business Professionals.My role is very varied, tasks often involve:Planning, developing and implementing PR strategies.Liaising with colleagues and key spokespeople.Liaising with and answering enquiries from media, individuals and other organisations, often via telephone or in person.Researching, writing and distributing press releases to targeted media.Collating and analysing media coverage.writing and editing in-house magazines, case studies, speeches, articles and annual reports.Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.Devising and coordinating photo opportunities.Organising events including press conferences, exhibitions, open days and press tours.Managing and updating information and engaging with users on social media sites such as Twitter and Facebook.Sourcing and managing speaking and sponsorship opportunities.Commissioning market research.Fostering community relations through events such as open days and through involvement in community initiatives.Managing the PR aspect of a potential crisis situation.
