Celina Young Email & Phone Number

Columbus, Ohio Area

• Managing the creation and execution of the year-long marketing plan for Cultivate, horticulture’s top all-industry event, attended by over 10,000 professionals – including an eight-week pivot to the new, virtual event• Designing digital and print marketing assets and collateral materials that support the association’s mission and brand, as well as providing creative direction to outside print and design firms on broader projects• Creating concise, compelling email communications to build excitement and drive registration for association events while coordinating with internal teams to disseminate key messaging to appropriate audiences• Organizing and executing a multi-platform social media content calendar while monitoring key stakeholders, such as trade publications, member businesses, and industry leadership• Developed a system for analyzing social media content to determine successful event and membership campaigns, achieving over 50% follower growth and almost 300% engagement growth across platforms in 2019• Oversee trade media relationships including an editorial calendar, as well as digital and print advertisements for over 30 publications

Urbandale, Iowa

- Designated marketing resource for Scoular’s North American Grain and Oil Seeds division, which includes 79 facility businesses, utilizing digital, print, and a variety of other media- Collaborated with internal teams, senior leadership, and outside vendors to simultaneously manage multiple projects with changing priorities, various geographies, and different targeted audiences - Coordinated community and company-wide meetings and events, from conception to execution, within budget and on schedule - Strengthened the use of video at Scoular, including working with a cross-functional team to purchase and implement tools necessary to host live, company-wide town hall meetings- Launched a corporate social media strategy, leading to organic growth of Facebook Likes from 500 to almost 1,000 in one year

Urbandale, Iowa

- Used Adobe and Microsoft products to create advertisements, technical documents, videos, and multi-media projects for internal and external customers- Worked with employees and outside vendors to ensure the timely production and delivery of quality marketing materials and internal communications- Developed new content and strategies to increase Scoular’s corporate presence on social media- Kept an accurate record of receipts and disbursements to ensure proper department billing for budget purposes

Atlanta, Indiana

- Completed research, interviews, and writing for two Crop Talk newsletter articles- Wrote eight weekly posts for Beck's Intern Avenue blog, reaching approximately 11,000 views each- Gained experience in copywriting, content development, research, social media, and other areas while working on over 100 projects within the Beck's Marketing Department - Presented 10-minute end-of-the-summer intern project on optimization strategies of Beck’s social media channels to key department and company representatives

Ames, Ia

• Oversee accurate filing of new, current, and closed projects for Experiment Station• Develop flyers, spreadsheets, files, etc. using Microsoft Word, Excel, and Powerpoint• Manage various CALS projects ie. New Faculty Orientation Information

• Oversee proper milking of 450 Holstein and Jersey dairy cattle• Maintain the cleanliness of milking equipment and facilities• Diagnose mastitis and other possible health issues

Des Moines, Iowa Area

- Developed content and managed social media accounts with over 33,000 followers- Created communications plan to promote the Iowa Youth Institute to 14,000 teachers- Assisted in designing and staffing WFP booth at Iowa teacher conferences

• Served as goodwill ambassador for the Iowa dairy industry• Created informative and entertaining speeches, presentations, press releases, etc. • Effectively communicated with people of all demographics

• Regularly milked 70 Guernsey dairy cattle• Monitored health and feed rations of young stock• Conducted all rationing, registration, and training for show stock

• Completed milking of 35 Holstein dairy cattle• Ensured proper sanitation of all milking facilities and animal barns• Carefully monitored growth progress of young stock

Bachelor Of Science (B.S.), Agricultural Business And Management

Activities and Societies: Dairy Science Club, Agricultural Business Club, Collegiate FFA, National Agri-Marketing Association, College.

High School Diploma

Activities and Societies: FFA, 4-H, County Council, Speech Competition, National Honor Society, Chamber and Jazz Choirs, theaterGraduated.