Céline Craipeau Email & Phone Number

Ville De Paris, Île-De-France, France

Learn more about our work https://www.jellyfish.com/en-gb/blog/placing-sustainability-at-the-heart-of-our-digital-marketing-strategy/

Ville De Paris, Île-De-France, France

As a brand planner, my role is to make sure our approach fits our clients needs and are aligned with customers' expectations, sensitivity and desires. Using my advanced knowledge of the digital marketing ecosystem, and my ability to understand businesses and audiences, I build strategies that feed into projects as diverse as: in housing media buying, building an efficient targeting plan, inspiring our creative teams into finding new ideas, designing user journeys that will optimize user online paths...

Région De Paris, France

As Head of Marketing, I worked on Tradelab (before it merged with Jellyfish) brand positioning on the French market. Relying on a strong benchmark of digital marketing agencies positioning and tone of voice, I designed Tradelab's new tagline, and the storyline that was used to present our company to prospects and new clients. I also contributed to training our teams on all the topics they needed to master to be called digital experts: understanding the programmatic ecosystem, dealing with privacy, Dynamic Creative Optimization, Supply Path Optimization...In addition, I created the Strategic Planning practice at Tradelab in order to bring more value to our clients. With the two planners I had recruited, I helped win several RFPs and reinforce the relationship with existing clients.

Région De Paris, France

As a Product and Solutions Specialist, my mission consisted in building and sharing our technological and operational expertize throughout the company and with our clients. It led me to designing, building and delivering a complete training program called "Skillab" that was highly praised by our commercial team. Besides giving general talks about the state of our market and its future, I coached every client manager and sales partner individually, in France, Italy, Germany, Spain and Brasil.The content I created was promoted to our clients and became a real asset for our company, generating direct revenue and client satisfaction. Because of the quality of my work and my perspective on the digital marketing industry, and on digital privacy, I was asked to participate in public events in Paris and Sao Paulo.

Région De Paris, France

As a consultant, my role was to imagine, structure, pitch, sell and deploy data consultancy missions, ranging from Google Analytics implementations, to CRM database setup and activation, and data marketing strategy recommendation. Clients: Nestlé, Ferrero, Axa, SeLoger.com, Ouest-France...

Région De Paris, France

Région De Paris, France

Master En Communication, Marketing Et Communication

Sustainability Leadership Program For Senior Executives

Bachelor'S Degree, Social Sciences

Activities and Societies: Radio Sciences Po - Animation de l'émission musicale Top Five Records et Organisation de concerts au sein de.