Cesar Jimenez Email & Phone Number

Lake Jackson, Tx, Us

Lake Jackson, Texas, United States

Lake Jackson, Texas, United States

Led the college's web strategy, which encompassed various aspects such as developing engaging landing page experiences, optimizing conversion rates (CRO), improving search engine visibility (SEO), enhancing user experience (UX), and ensuring compliance with federal, state, and local policies, particularly those related to accessibility enhancements. This strategy aimed to attract leads, drive conversions, and support retention efforts.Collaborated closely with different college departments to create cohesive website experiences that conveyed accurate messaging, were well-timed, and had the necessary capabilities for successful execution.Conducted in-depth analysis and ongoing monitoring of page performance and user behavior across the website. This analysis led to data-driven hypotheses that informed our strategies and identified areas for enhancing the student experience.Gained a comprehensive understanding of the college's enrollment process and the behavior of site visitors through data analysis, insights, and partnerships with cross-functional teams such as Counseling and Testing, Admissions and Registrar, and Financial Aid. These insights were integral in shaping our website strategy.Established a clear measurement framework, defined key performance indicators (KPIs), and closely tracked and analyzed the website's performance.Managed day-to-day website operations, which included maintaining individual pages and reviewing user-submitted changes to ensure accuracy and consistency, thereby providing a seamless experience for users.Designed, developed, implemented, and evaluated instructional materials and training programs to ensure that college departments were well-equipped to maintain their websites within the designated content management system (CMS).

San Antonio, Texas, United States

I oversaw a team of up to three guest relations specialists, where my responsibilities included managing our social media engagement and addressing guest concerns. These concerns came in through two main channels: those sent directly to our corporate office and issues that were escalated from our company's call center. Additionally, I served as a bridge between our accounting department and guests, working to resolve payment issues reported from all of our 150+ stores.

San Antonio, Texas Area

I took the lead in initiating, managing, and designing marketing messages across various mediums, including emails, posters, flyers, and multimedia advertisements. I also played a key role in supporting marketing campaigns and event planning efforts. Specifically, I was responsible for planning and executing logistics, implementing promotional strategies, and developing all marketing materials for chamber events. These events included the Annual Gala, which attracted more than 200 businesses each year, as well as Celebrate America's Military events and networking mixers.

San Antonio, Texas Area

I played a vital role in various aspects of promotions and events, helping with preparation, coordination, data collection, production, supervision, and follow-up. This included tasks such as maintaining the mall's website, managing social media communications, and handling collateral materials. I collaborated with tenants to gather sales reports and entered them into our reporting system. Additionally, I assisted in preparing contracts and purchase orders.Furthermore, I was responsible for daily reconciliation of the Gift Card Program and keeping track of inventory. When needed, I provided support for programs like the Simon Youth Foundation and Kidgits. I also assisted the Office Administrator with various tasks as required.In terms of sponsorships and event deals, I supported administrative aspects, including contract management, deal entry, proof of performance verification, payment collection, contract renewals, revenue forecasting, and reporting. I also contributed to the promotion and implementation of platform programs in a professional and timely manner, with a focus on measuring the outcomes and results.

Assisted in the collection of required documents for proposals. Collaborated with principal investigators to develop and submit proposals, including electronic submissions; to develop budgets according to funding guidelines; and to assure research compliance.

Planned and executed logistics, implemented promotional strategies and created all marketing collateral for career services events, including job fairs, recruiting activities and annual etiquette dinner. Initiated, managed and designed university wide marketing messages, including emails, posters, flyers, multimedia advertisements, handouts, face cards and social media presence.

Designed marketing materials for all athletic events and athletic sponsors. Produced multiple HTML emails using Adobe Dream Weaver and Microsoft Outlook.

Created marketing materials for departments on campus including Counseling and Testing, Business Office, Administration, Student Services, Drama, BC IT, CBIT, the Clarion, Community Education. Heavily utilized Microsoft SharePoint for web management creating 200+ site pages. Assisted in production of marketing plans for College and photographed campus events.

Master Of Science, Management And Leadership

Bachelor’S Degree, Mass Communication, Concentration In Public Relations & Advertising

Activities and Societies: The Global Center for Journalism and Democracy

Associate’S Degree, General Studies