Cesar P. Email & Phone Number

Madrid Spain - Houston Us

Miami, Fl

- New Brand / Product positioning in the LATAM markets.- Development of Distribution Network throughout Latin America and Caribbean.- Detailed market analysis per channels, per country (competitors prices) and creation of price structures and suggested “key pricing” to distributors/retailers. - Establishment of "key" SKUS at major local retailers.- Training sales staff at existing and new distributors/retailers in LATAM to secure success.- Excellent presentation skills to ALL organization levels.- Creation of competitive charts per product / SKU.- Manage all sales/marketing campaigns on each specific region.- International travel (40%) for effective relationship development and “Up to date” market and POS information/changes.

Miramar, Fl

RAYOVAC GLOBAL BATTERIESBLACK & DECKER APPLIANCESREMINGTON PERSONAL CARE- Sales & Marketing activities within LATAM/Caribbean regions. - Manage/Improve Distribution Channels including major traders, key accounts, local distributors and sales local channels.- Increasing market-share and EBITDA in my region. - International Travel to the LATAM/Caribbean regions (50% of time).

Miami, Fl - Usa

- Sales & Marketing activities within LATAM/Caribbean regions. - Manage Distribution Channels such as major traders, local distributors, sales channels and POS.- Manage Quarterly Forecasts from Distributors Network and Allocation System for LATAM distributors. - Analyze PSI / SKU reports monthly per Distributor and per each market.- Management of Incentive Campaigns and Subsidies for local distributors per half fiscal year.- International Travel to the LATAM region (40% of time) for regular meetings with Casio Official Dealers as well as their local distribution channels, business/market-share expansion, sales force training, POS supervision and market surveys.

Miami, Fl - Usa

- Distribution network on exclusivity basis in Latam region.- Elaboration of exclusive agreements and establishing sales quotas per year-quarter.- Participation in trade shows, major cardiology events throughout Latam.- Export logistics from inbond merchandise to point of destination in Latam - Travel 30% to customers meetings and market visits.- Major focus in cardiology equipment such as; EKG devices, ABPM, Holter Systems, multiparameter monitors, Defibrillators, cardio stress systems, SpO2 and treadmils.