Cesar Castillo Email and Phone Number
► PROFESSIONAL SUMMARY: A growth-minded leader with a history of developing strategies that drive revenue and retention, increase market penetration and exceed annual operating plans. Strategic and analytical, and makes data-informed decisions to optimize the business lifecycle. Proven trainer, mentor, and coach who jumps in the trenches to steer the marketing alignment of the organization. A keen eye for creative marketing solutions to impact business results and drive win-win outcomes to capture broader audiences and greater profits. Unique ability to provide multiple perspectives coupled with instinctive business acumen sharpened by advanced technical skills.► LEADERSHIP IMPACT:•Drove transformational initiatives, influencing AGP support, activating field strategies for Growth Bucks, and orchestrating the successful Foremost brand signature launch. Managed a seamless new product rollout across 30+ states, collaborating closely with the University of Farmers to craft impactful training materials.•Directed the comprehensive execution of National Sales Week initiatives, collaborating with internal stakeholders and senior leadership to curate themes and spotlight agents. Resulted in amplified visibility across 12,000 agencies, leveraging strategic planning to maximize engagement and impact.► AREAS OF EXPERTISE:• Collaborative Leadership: Cultivates trust among peers and direct reports through sound judgment and experience-driven decision-making.• Innovative Thinking: Energizes work environments by championing new ideas and fostering win-win collaborations, challenging conventional methods.• Proficient Problem Solving: Identifies and addresses productivity, sales, and enterprise health challenges, consistently protecting the company's brand.• Learning Agility: Takes ownership of self-directed professional development, enhancing expertise and contributing significantly across various business lines.► PROFESSIONAL COMPETENCIES:Organizational Leadership | Process Innovation | Go-To-Market (GTM) Approaches | Project Management| Marketing Automation & Sales Enablement | SEO Analytics | Budget Management | Mentoring & Training | A/B Testing
State Farm
View- Website:
- statefarm.com
- Employees:
- 90037
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Field Implementation CoachState Farm Aug 2024 - PresentOrange County, California, United States•Led adoption of marketing and technology processes, integrating digital tools to boost customer engagement and revenue growth in the San Francisco territory.•Built strong agent relationships through personalized coaching, using one-on-one and virtual support to drive behavioral change and align with business priorities.•Applied technical expertise to guide partners in adopting digital tools, enhancing operational efficiency, data-driven decisions, and customer experience.
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Strategy Consultant IiiFarmers Insurance Group Of Companies 2020 - Aug 2023Greater Los Angeles AreaEntrusted to collaborate with Distribution leadership to stabilize the team as it continues to evolve and solidify. Influence agents on the internal resources, benefits, and marketing support that can boost their individual small businesses. Employ stellar communications to instill a strong voice and gather clarity on organizational goals while encouraging agents to remain in the program long term.FOCUSED ACTIONS—Distribution• Steer the communications to drive more active participation in the evolution of the AMP program by gathering field feedback, analysis, and solution generation and implementation with the broader team • Key leader and architect for the planning and execution of National Sales Week, capitalizing on cross-team alignment within the department and outside business units• Champion for encouraging agents to spend funds on business development to lift revenue and attract new customers, creating resources for efficient communication to boost their marketing tactics• Accountable for AGP marketing program devised to keep current agents on the roster. Pivoted resources and strategy to usher in a campaign to attract new agents by sharing the benefits of the program• Drive cohesiveness for streamlined and effective communications, reporting, and change management for the exclusive agents marketing program and other agent-facing campaigns and initiativesBUSINESS RESULTS—• Surpassed 50% enrollment in the new 2021 AGP package through the end of November• Launched communication plans for the new lead expansion program in all states with three national online lead vendors. The Farmers Lead Expansion program encompassed the deal and pricing strategy, high-touch onboarding of agents, and shared webinars detailing pricing incentives which boosted exponential growth in the program• Raised participation in the AGP marketing program to 85% of full-time agents enrolled -
Enterprise Marketing Initiatives Manager - Marketing InitiativesFarmers Insurance 2012 - 2020Greater Los Angeles, California, United StatesFOCUSED ACTIONS—Enterprise Marketing• Represented voice of the agent (VOA) during ongoing changes in 2019; pivoted resources, focus, and strategy to adjust and adapt quickly and ensure program success for existing agents• Coordinated with digital marketing vendors such as Hearsay Social, Yext, and Brand Muscle to develop data points that showcased success with respective tools and services within the agency force• Shaped and forged a training plan to engage agents in using marketing tactics and additional funding• Decreased the promotion payments and simultaneously maintained the AM enrollment by over 80% in 2018• Collaborated with vendors to navigate required documents and reporting tools to propel $60M+ agent and company combined marketing spend in local markets across the countryBUSINESS RESULTS—• Planned and executed mission-critical program changes to the agent marketing program based on NPS feedback; the changes resulted in increasing the NPS score by 40%• Maintained 80%+ agent enrollment for the last 9 years by spearheading and promoting the agent marketing program• Utilized a communication strategy to surge marketing spend, resulting in an uptick of $10M in agent marketing spend• Shifted attention to under-utilized social media outlets and introduced programs to agents focused on buy-in; utilized agent websites, educating them on the programs and how to apply them within their small businesses
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Marketing Consultant IiFarmers Insurance Group 2010 - 2012Greater Los Angeles, California, United StatesAppointed to lead a 3-report project team in transforming the agent award qualifications and aligning them with corporate objectives to drive profitable growth.FOCUSED ACTIONS—• Expanded the division’s profile by initiating peer mentorship and accelerated the recruitment of new talent into the sales department• Coached and developed a 3-member team; infused them with support in career development beyond existing roles• Took the helm to guide agent award events and district manager/employee leadership conferencesBUSINESS RESULTS—• Activated incentive programs for agents by planning events centered around allowing agents to introduce business content, unveil agent promotions metrics, communicate information to field and agents, and draft obtainable budgets
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Personal Lines Growth Consultant / Field Education SpecialistFarmers Insurance Group 2005 - 2010Greater Los Angeles, California, United StatesPromoted from Workforce Management Supervisor/Senior Help Desk Specialist. FOCUSED ACTIONS—• Developed strategies and sales plans to achieve financial goals; utilized a segmentation approach to derive the necessary sales to achieve goals• Conceptualized methodologies for early monitoring of low retention or high pleasure use agencies; initiated training plans to improve skill deficiencies where needed• Authored presentations and content for cross-functional team meetings• Deployed strategies and techniques for monitoring the call flow of 57 analysts to meet real-time demands• Drafted monthly reports summarizing SLAs and team performance• Key strategist around escalations for application and network issues; provided technical support to resolve them timely BUSINESS RESULTS—• Captured a 90% engagement by leading the charge for implementation plans to boost utilization of new technologies
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Work Force Management SupervisorFarmers Insurance Group 2004 - 2005• Developed optimum strategies and techniques for monitoring call flow of 57 analysts to meet real time demands and be better positioned to achieve service level goals and reduce complexity• Collected and prepared data for the month-to-date reports, graphs/charts summarizing call volumes, service levels, and team performance
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Senior Help Desk Analyst-Help DeskFarmers Insurance Group 2001 - 2004• Delivered Tier 2 / Tier 3 escalation support for critical application and network failures• Lead the national severity one problem escalations and key external business/ technical partners• Instrumental in organizing and leading a 13,000 Dell desktop, email and corporate agency dashboard deployment
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Network Help DeskFarmers Insurance Group 1999 - 2000• Delivered Tier 1 technical hardware/ application support for AS400 and System 36 mid-range machines• Input/ Output Operator
Cesar Castillo Education Details
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Business Administration
Frequently Asked Questions about Cesar Castillo
What company does Cesar Castillo work for?
Cesar Castillo works for State Farm
What is Cesar Castillo's role at the current company?
Cesar Castillo's current role is Insurance Operations Leader • Change Management & Agent Engagement Expert • Strategic Marketing & Sales Professional • Data-Driven Strategist.
What schools did Cesar Castillo attend?
Cesar Castillo attended California State University, Los Angeles.
Who are Cesar Castillo's colleagues?
Cesar Castillo's colleagues are Susan Campbell, Lori Sothan, Cristina Fleitas, Kevin Kopp, Stormie Lesarge, Neil Crump, Norma Lozada.
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Cesar Castillo
Operations And Information Management Student At Northern Illinois UniversityChicago, Il -
Cesar Castillo
Miami, Fl1usa.com -
Cesar Castillo
San Jose, Ca
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