The struggle with analytics today is not the amount of data, as there’s too much of it most of the time. The real challenge is having the judgment to use it to create clarity for the organization, love for the brand, and demand for the product. With a combination of hustle and heart, I bring a hands-on approach to reshape decision-making by transforming the relevance and impact of insights by super-powering data with human intelligence to enable growth.Entrepreneurial by nature, regardless of the company size or tenure, I work with forward-thinking leaders who aspire to forge new ways of approaching analytics to win with customers, colleagues, and shareholders. Having been fortunate to work with great brands, I understand how research and consumer insights can intervene decisively to drive new customer acquisition and grow the brand to keep customers coming back. I’ve also seen a few hiccups along the way and can help avoid making a few wrong turns.I excel at untangling complex problems using consumer insights, data, and research as a competitive advantage. My specialty is modernizing how companies approach data analytics, transforming it from a function to a capability, shifting it from a cost center to a growth driver.