Christopher Frank

Christopher Frank Email and Phone Number

With a combination of hustle and heart, I build teams that deliver sharp insights to transform businesses and grow brands @ PSB Insights
washington, district of columbia, united states
Christopher Frank's Location
New York, New York, United States, United States
About Christopher Frank

The struggle with analytics today is not the amount of data, as there’s too much of it most of the time. The real challenge is having the judgment to use it to create clarity for the organization, love for the brand, and demand for the product. With a combination of hustle and heart, I bring a hands-on approach to reshape decision-making by transforming the relevance and impact of insights by super-powering data with human intelligence to enable growth.Entrepreneurial by nature, regardless of the company size or tenure, I work with forward-thinking leaders who aspire to forge new ways of approaching analytics to win with customers, colleagues, and shareholders. Having been fortunate to work with great brands, I understand how research and consumer insights can intervene decisively to drive new customer acquisition and grow the brand to keep customers coming back. I’ve also seen a few hiccups along the way and can help avoid making a few wrong turns.I excel at untangling complex problems using consumer insights, data, and research as a competitive advantage. My specialty is modernizing how companies approach data analytics, transforming it from a function to a capability, shifting it from a cost center to a growth driver.

Christopher Frank's Current Company Details
PSB Insights

Psb Insights

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With a combination of hustle and heart, I build teams that deliver sharp insights to transform businesses and grow brands
washington, district of columbia, united states
Website:
psbinsights.com
Employees:
258
Christopher Frank Work Experience Details
  • Psb Insights
    Chief Client Officer
    Psb Insights Apr 2024 - Present
    New York, United States
    This role is an opportunity to elevate insights from a mere function to a transformative capability. PSB, with a remarkable 40-year track record, supported by a team of 100 dedicated researchers and data scientists and bolstered by an impressive portfolio of leading brands, PSB has consistently demonstrated unparalleled expertise in addressing complex, global challenges.Joining PSB is an incredible opportunity for me to leverage my frontline experience as a corporate researcher and… Show more This role is an opportunity to elevate insights from a mere function to a transformative capability. PSB, with a remarkable 40-year track record, supported by a team of 100 dedicated researchers and data scientists and bolstered by an impressive portfolio of leading brands, PSB has consistently demonstrated unparalleled expertise in addressing complex, global challenges.Joining PSB is an incredible opportunity for me to leverage my frontline experience as a corporate researcher and collaborate with the talented PSB team to drive even greater innovation, expand service offerings, and enhance the overall client experience. Show less
  • Columbia Business School
    Adjunct Professor
    Columbia Business School 2015 - Present
    New York, United States
    Teach how to make bold decisions with imperfect information. Using an immersive approach, coach teams and executives on how to improve critical thinking skills. Share practical tools and techniques to quickly extract, compile, and synthesize information to make smarter, profitable decisions.
  • American Express
    Vice President
    American Express 2008 - 2023
    New York, New York
    Partnered with CMO, Regional Market Leaders, and Business Unit GMs to influence marketing strategy, product innovation, and communications with voice of the customer (VOC) insights to secure next-generation customers. Reimagined how insights teams operate, including what they deliver and how it is reported, to drive greater adoption of recommendations. Championed innovative solutions and systemic reforms for large and small brands while mastering the art of navigating through uncertainties… Show more Partnered with CMO, Regional Market Leaders, and Business Unit GMs to influence marketing strategy, product innovation, and communications with voice of the customer (VOC) insights to secure next-generation customers. Reimagined how insights teams operate, including what they deliver and how it is reported, to drive greater adoption of recommendations. Championed innovative solutions and systemic reforms for large and small brands while mastering the art of navigating through uncertainties, sparking a wave of new campaigns, product innovations, and brand strategies. Show less
  • Microsoft
    Senior Director, Corporate Market Research
    Microsoft 1998 - 2008
    Redmond, Wa
    Led a global team (100+) with a $32M research budget, delivering new product development, UX, messaging, loyalty, segmentation, and satisfaction insights. Fostered relationships with senior leaders to support customer-relevant decisions. Delivered and executed quarterly business unit reviews that drove the efforts of the 60,000-person sales team.
  • Guideline
    Practice Leader
    Guideline 1992 - 1998
    Consulted across industries and markets on behalf of a boutique consulting firm, learning the importance of flexibility and focus in fast-paced environments with consumer, technology, and financial clients. Delivered an end-to-end continuum of on-demand business research, custom market analysis, strategic intelligence, and product development insights. Grew the book of business from $1.2M to $14M (11x).
  • Accenture
    Consultant, Consumer And Technology Practices
    Accenture 1989 - 1991
    New York, United States
    Built strong consultative skills around issue identification, problem structuring, analysis, and developing actionable recommendations at this global professional services company that provides a wide range of services and solutions in strategy, consulting, digital, technology, and operations. Worked with leading brands and government clients including AT&T, Pepsico, Minnesota State Lottery, and Pennsylvania DOT.

Christopher Frank Education Details

Frequently Asked Questions about Christopher Frank

What company does Christopher Frank work for?

Christopher Frank works for Psb Insights

What is Christopher Frank's role at the current company?

Christopher Frank's current role is With a combination of hustle and heart, I build teams that deliver sharp insights to transform businesses and grow brands.

What schools did Christopher Frank attend?

Christopher Frank attended Stevens Institute Of Technology, Stevens Institute Of Technology.

Who are Christopher Frank's colleagues?

Christopher Frank's colleagues are Virender Pal Singh, Bruce Young, S C Dinakaran, Andrea Charlene Joseph, Vamsee Vemula, William Kearney, Amadita Romero.

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