Chris Giancamilli Email & Phone Number

New York, Ny, Us

-Admins and operates Splash's Marketo instance, which includes: •Creating and scheduling marketing emails •Audience segmentation allowing us to reach prospects with more targeted messaging •Facilitating form creation and lead intake to ensure leads are quickly passed to sales •Setting up back-end data automation for proper SFDC formatting and spearheading database cleanliness projects. (Ex. Reduction of overall Marketo database size by removing 9.7% of total which was determined to be inactive/unmarketable. This saved us thousands on our renewal contract by keeping us under the database cap while still giving us room for growth.) •Updating lead lifecycle processes to align with business goals •Establishing ABM scoring framework using firmographic, demographic, behavioral, and intent-based data via 6sense.-Tracking Marketing efforts through the lead and account funnels via: •UTM management and reporting as they pertain to multi-touch activities •Salesforce Campaigns based on various categories of marketing initiatives (Ex. website forms, in-person events, webinars, content, etc.) •Salesforce reports and dashboards on campaign metrics •Marketo email performance reports and trends over time-Project management from creation to execution as it pertains to Marketing efforts-Performing email A/B tests to drive higher engagement metrics and enacting email best practices. (Resulted in a YTD increase in Click % from 1.0% to 1.3%, Click-Thru-Rate increase from 5.1% to 8.7%, decrease in Hard Bounces by 31%, and decrease in Soft Bounces by 9.8%)-On-boarding new MarTech solutions and informing strategy with respect to the larger MarTech stack-Cleaning up legacy data and maintaining data integrity within Marketo and Salesforce speeding up the bi-directional sync by -43.5%.

Seattle, Wa, Us

-Created global campaigns with local marketing managers to ensure best practices and proper tracking in Marketo, Bizible, and Salesforce.-Built and maintained Lead, Contact, Account, and Opportunity Salesforce dashboards for marketing leadership using data from Marketo and Bizible.-Prepared templatized Marketo programs for worldwide teams to use in their local territories.-Modified existing HTML and CSS within Marketo landing pages to suit new use cases.-Worked with Product Marketing and Demand Generation teams at a corporate level to create campaigns for specific products and thought leadership initiatives.-Guided the intake of data into our Marketo instance from various sources (list purchases, live events, webinars, paid advertising, etc.) to ensure compliance with our internal standardized data formats and GDPR best practices.-Researched and informed Marketing leadership on purchasing possible MarTech software/services that would supplement the MarTech stack or replace what isn't working.

Seattle, Wa, Us

-Built marketing automation campaigns across multiple channels (email, social, events, webinars, etc.) and facilitated Marchex's demand generation initiatives.-Designed and updated Marketo landing pages and emails.-Developed and implemented lead life-cycle criteria. Monitored CRM sync when passing leads from Marketo to Salesforce and corrects any discrepancies between the two systems.-Worked with outside vendors to increase net new leads in our top-of-funnel initiatives.-Created and reported on ABM campaigns for Tier 1, 2, and 3 accounts.-Maintained a close relationship with the Sales team to refine our Marketing campaigns.-Led database clean-up efforts and standardized data values across large quantities of leads and contacts.-Reported Demand Gen team KPIs to Marketing leadership on a monthly basis via SFDC and Marketo reports. Metrics included email statistics, landing page conversions, lead lifecycle stages, and ROI.

Denver, Co, Us

-Created email marketing campaigns and landing pages via Marketo. -Coded landing pages using Adobe Dreamweaver. -Produced images, graphics, and banners with Adobe Photoshop. -Assisted in lead scoring and lead processing between Marketo and Salesforce. -Facilitated Vertafore's SEO and PPC presence through Google Adwords and monitored budget spend.

Wrote blog articles for the company website. Created, launched, and managed several successful email marketing campaigns. Helped expand business to include nationwide regions. Wrote various copy for the office.