Chad White Email and Phone Number

Marketing and Business Development consulting

Helping Foghorn Labs add more outdoor and lifestyle brands to their already successful portfolio. Utilizing partnership tools, LinkedIn, AI, and connections across outdoor and lifestyle industries.

- Led Production team in all things digital production, personal growth, effective expectations, and pushed my team for great results- Effectively communicated needs, requests, goals, and concerns to help the team get the best results. Strategize and refine digital marketing campaigns, contributing innovative strategies to exceed clients’ revenue goals and expectations.- Set Goals & Strategy solutions via insights and recommendations based on my understanding of the market, industry trends, and client needs.- In charge of Business Development growth and expansion and drove $500K worth of new business in 6 months- Ensured the agency maintains high-quality standards in its deliverables, and provided feedback, guidance, and continually implement processes to improve the agency's output.- Managed all reporting and updated the reporting dashboards process and timelines for more efficient and clear communication to the client.

Stages certified spin instructor

- Project managed full scale remodel consisting of contracting, carpentry, and team management- Managed VIP experience for the top performing bar in Portland including sales, customer’s needs, and customized experience- Planned and created automated reports and dashboards around KPIs for executive stakeholders

Achieved my bachelor of science.

- Coordinated supply needs, digital scope, website build, and budget for launch.- Managed the construction build out for seasonal pop-up Yurt Village.- Primary contact for all back-end reservations, VIP, and menu selections for Kann- Managed and measured vendor performance and built effective relationships with James Beard award winning Chef Gregory Gourdet.

- Managed all processes and categories for eCommerce marketplaces: eBay and Instagram Native Checkout. This includes merchandising, marketing, advertising, operations, customer service, and site updates.- Managed eBay Ad team by planning asset creative, product offers, and ROAS benchmarks all within a $400K budget and 8:1 ROAS.- Aligned with all North America and international teams across Adidas for Instagram Native Checkout strategy, planning, and execution.- Partnered with eCommerce to align with a pricing, assortment strategy, and promo alignment.- Grew the Market Place business from $8.7M in 2017, $35M in 2018, and an adjusted targeted $31M in 2019, and on target to hit $41M in 2020.- Partner with our middleware company Commerce Hub to build code for pricing for planned promotions and seasonal strategies.- Work hand-in-hand with talented team members to help cultivate a marketplace strategy, store upgrades, and brainstorm new collaborative way to drive sales.

- Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity - Curate the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s, and all while utilizing global asset requirements. - Deliver and execute the activation strategy and roadmap throughout all media channels to develop and execute consumer activation and sales. - Secure the highest share of space, within key destination doors and locations - Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met - Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out - Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process. - Understand product, customer and consumer needs from the US market and all channels - Where appropriate support special make ups, and franchise creation / development - Represent the brand activation point of view both internally and externally - Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to digital deployment (excluding creation) - Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy - Conduct relevant reporting activities to measure the efficiency and commercial success - Manage $4M budget and costs within agreed measures - Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools

- Manage all mobile store location set up, layout, and product sales- Create a very welcoming and knowledgeable mobile store staff and presentation of the product that meets and exceed the expectations of the client- Report all successful and unsuccessful marketing ideas, promotions, and product improvements to the Senior Production Manager- Provide excellent product knowledge and create life-long Yeti cooler customers

- Managed Amazon store- Used Amazon platform standards to create items and Image setup- Manage Promotions (Item Agreements, Details, Calendar and Recap)- Answered questions, troubleshooting and resolved potential problems, including technical and workflow issues- Investigated all customer issues and pro-actively preventing potential challenges internally and externally.

- Create and manage brand presence, identity, and training for all registration events- Develop business relationships with bike shops, group, and industry vendors- Try to get all the bikes in the US on our bike registration and recovery app!

- Category Buyer for cycling, snow sports, lifestyle, climbing, and action sports.- Produced $20 million revenue over 3 years by driving a 57% increase in sales.- Utilized forecasts, product knowledge, and sales history to procure precise buys.- Merchandised online sales for maximum sell thru via product placement and quantities.- Maintained budget restrictions, price negotiations, and satisfied delivery processes and deadlines.- Managed procurement and discount negotiations of merchandise across all categories and genders.- Secured vital client relationships through continual communication with sales staff and upper management.+ Sourced, recruited, and managed over 200 brands that currently sell on The Clymb.com

- Representative for all accounts in Rockies territory - CO, NM, MT, & UT- Managed Key Account orders for Backcountry.com, Ebags.com, Sierra Trading Post, Sportsman’s Warehouse.- Partnered with National & Regional Sales Managers to drive growth across the represented brands.

The US Outdoor Store was such a great experience of retail life. I learned great sales skills, brand recognition, and building relationships throughout the outdoor industry.