Chad Elder Email & Phone Number

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Area

Pittsburgh, PA

• Managed public relations strategy for ZOLL’s “LifeVest” division of more than 700 employees; the LifeVest is a wearable defibrillator prescribed to patients at risk for sudden cardiac death:
• National/Regional Public Relations: Worked with LifeVest patients and physicians experts to secure stories about sudden cardiac arrest survivors and raise the profile of the LifeVest; achieved coverage for more than 50.
• Trade Media: Worked with cardiology-focused trade magazines to place in-depth case studies focused on LifeVest, physician profiles of champion prescribers of the device, and breaking coverage of new research
• Awards Strategy: Researched, applied, and secured awards to increase brand awareness locally and nationally; awards included Pittsburgh Manufacturer of the Year, Pittsburgh Healthcare Hero, National Healthcare.
• Website Management: Project manager for corporate website; developed original content, including physician/patient written and video testimonials and interactive case studies; work with web development team to.
• Marketing Support: managed creation and provided design support for internal and external collateral

Boston, MA

• Coordinated marketing strategy for a national early education nonprofit spanning 9 key market cities and 75 program sites:
• Brand Management: Applied best practices of corporate branding to nonprofit environment; conducted market research to develop organization’s first brand architecture; designed and executed national brand ambassador.
• Public Relations: Managed external PR agency; developed op-ed pieces to respond to timely industry news; coordinated annual awards calendar; secured major national awards including Fast Company Social Capitalist Award.
• Creative Direction: Developed copy for website, newsletters, and collateral; served as primary graphic designer; developed print, online, graphic, and video assets to communicate stories of success
• Communications Management: managed external communications for web updates, email blasts, social media
• Cause Marketing/Corporate Engagement: Worked closely with major corporate partners including American Eagle, Starbucks, and Franklin Templeton to design and execute cause marketing campaigns; managed communications.