Chad Ketcham Email & Phone Number

Texas, United States

Texas, United States

• Managed a portfolio of 7 clients, delivering tailored design solutions in digital and print media. Oversaw simultaneous projects including websites, logos, digital ads, and marketing materials.
• Rebranded and relaunched Ivy Coffee Co., increasing Google direction requests by 173.2%, search visibility by 598.9%, and profile interactions by 78.2%.
• Oversaw all projects and art-directed those not directly produced, including creating ads, social media content, and interactive sales collateral.
• Developed and executed a series of successful video ad campaigns for The Texas Young Lawyers Association, reaching 443,700 people, achieving 87,829 post engagements, and resulting in 9,325 click-throughs.
• Created and edited video podcast episodes for Masterplan, enhancing their digital content strategy through video and audio editing.
• Effectively managed multiple projects and client relationships, ensuring timely delivery and high-quality outcomes.

• Served as the sole in-house graphic designer, acting as the company’s creative manager and art director, with responsibilities in project and time management.
• Led AMUR’s $100k rebrand and new website launch with external agencies, directing new visual direction, typography, and photographic style.
• Executed print and digital design projects supporting 40 sales members and $2MM in monthly sales targets.
• Managed external resources, including an illustrator, web design agency, and digital marketing agency, to develop custom visuals for the brand and site relaunch.
• Developed a centralized library of 100+ sales materials, creating efficiencies with templates and a project tracking system in Asana.

Plano, Texas

• Designed a wide range of digital and print media, including social media images, display ads, website assets, email creatives, video editing, animations, point-of-purchase displays, and various print collateral for.
• Mentored 12 junior designers, providing guidance and fostering professional growth.
• Led an 8-week rebranding project for four retail locations, enhancing visual appeal and consistency.
• Designed a winning logo for a high-end cocktail bar, distinguishing it in a competitive market.
• Produced a 48-page seasonal guidebook under tight deadlines, gaining extensive print production experience to ensure high-quality output.

Plano, Texas

• Established an integrated design process to optimize resources and output.
• Art directed the brand refresh and website modernization, enhancing visual identity and user experience.
• Created customized pitch decks, contributing to the successful acquisition of the Jet Blue account.
• Developed rapid prototyping processes for customized landing pages, boosting sales team efficiency.
• Produced animations for digital marketing campaigns, enhancing visual engagement.
• Shot and edited long-form video content, including video and sound editing, for various marketing campaigns.

Dallas/Fort Worth Area

• Set creative strategies for major sponsorships and partnerships with prominent brands.
• Developed rapid prototyping processes, reducing production time by 70%.
• Created video assets, print and digital ads, and outdoor signage, saving over $10k in production costs per campaign.
• Built email marketing campaigns for races and special fundraising events, enhancing engagement and driving participation.

Arlington, TX

• Led branding design projects, including creating a new logo for the Professional Women’s Bowling Association.
• Increased departmental output by 300% through efficient project scheduling and management.
• Designed marketing materials for 12 campaigns and 4 national tournaments, supporting large-scale events.
• Gained significant print production experience for tournament programs and USBC Yearbooks, ensuring consistency and quality across all printed materials.Directed product photography art direction for various marketing.

Terrell, TX

• Managed multiple design projects to support product sales and digital marketing efforts.
• Collaborated with sales, marketing, and engineering teams to update catalogs, produce sales collateral, and create product videos.
• Gained experience in video production, including directing, shooting, and sound editing for product videos.