Charlene Hall Email & Phone Number

United States

In this role, I lead client success management in advertising and marketing by providing strategic vision and leadership to cross-functional teams.I conduct comprehensive training sessions for media companies on our platform software and suite of digital products, ensuring that clients fully understand and utilize all features. I provide ongoing support to clients, addressing any questions or concerns to ensure a positive user experience.Additionally, I develop and implement strategies to increase product adoption and usage among clients, driving revenue growth and achieving business objectives. My goal is to ensure that clients not only achieve success with our products but also have a seamless and enjoyable experience.Key Contributions:• Established and nurtured client relationships through personalized digital marketing training and effective problem-solving.• Drove platform adoption and revenue by discerning client needs and actively proposing growth opportunities.• Collaborated closely with internal teams to ensure seamless delivery and optimization of advertising campaigns and services.• Spearheaded revenue growth initiatives that delivered substantial results for multiple partners.• Mastered omnichannel advertising and marketing strategies, elevating client engagement and achieving exceptional outcomes.

I led the strategic direction and daily operations of Foothills Radio Group, focusing on initiatives to drive growth and community engagement. I oversaw all aspects of station operations, including sales, marketing, promotions, programming, technical engineering, and administration.I took pride in enhancing sales performance through proactive client relationship management and personalized customer service initiatives. By implementing innovative sales strategies, I achieved consistent month-over-month revenue growth, contributing to the overall success of the organization. It was a fulfilling experience to lead a team and make a positive impact on both the business and the community we served.Key Contributions:• Achieved consistent monthly increases in sales through strategic marketing campaigns and targeted client engagement.• Cultivated impactful partnerships with national clients, leveraging relationships to optimize financial performance and revenue growth.• Crafted positioning strategies for stations within the local community, fostering strong relationships and enhancing brand visibility.• Integrated and optimized cross-functional teams to streamline operations and maximize station effectiveness in achieving goals.

Charlotte, North Carolina Area

My focus was on driving revenue growth through effective digital advertising sales strategies. I led a team of sales professionals and was responsible for overseeing the development and execution of digital sales campaigns.One of my key achievements was spearheading collaborative efforts with local sales leadership to identify and capitalize on digital revenue opportunities. Through these initiatives, we achieved significant revenue growth, demonstrating our ability to leverage digital platforms effectively to meet business goals. It was a rewarding experience to lead a team and contribute to the company's success in the digital advertising landscape.Key Contributions:• Elevated to Digital Sales Manager through demonstrated expertise and contributions to digital sales success.• Positioned as a trusted local expert, providing training on digital products and sales strategies to sales leadership, AEs, and APs.• Surpassed digital revenue targets via strategic initiatives/market-specific tactics by orchestrating regional/divisional digital sales strategies.• Developed client-specific digital strategies in collaboration with AEs/APs, resulting in increased client satisfaction and revenue expansion.

Hickory/Boone, North Carolina

In this role, I provided expert guidance to management teams and account executives throughout the sales cycle. I focused on resolving operational challenges and optimizing sales strategies to drive results.My responsibilities included maintaining an up-to-date knowledge base of digital media trends, online advertising, mobile technologies, and SEO/SEM practices. This allowed me to ensure that our audience targeting strategies were always aligned with best practices and current industry standards.Additionally, I played a key role in streamlining internal processes to improve overall efficiency and enhance sales team performance. This involved implementing effective workflows and procedures that supported our goals of delivering exceptional service and maximizing client satisfaction.Key Contributions:• Promoted to Digital Sales Manager, recognizing expertise in digital media and sales leadership.• Conducted training sessions for sales teams, enhancing understanding and effective utilization of digital marketing tools and platforms.• Fostered collaboration and knowledge sharing to drive digital campaign success and support the sales process from pre-sale to post-sale.

Lenoir, Nc

In this role, I directed hiring, performance evaluations, and sales skill development for a team of five Account Executives. I provided weekly coaching sessions aimed at enhancing sales techniques, refining account planning strategies, and cultivating key client relationships.A significant part of my role involved spearheading the implementation of formal sales training programs and recruiting high-caliber talent to strengthen our team. Collaborating closely with the owner, I set and exceeded local revenue and sales objectives, contributing to the company's growth and success.I fostered a culture of continuous improvement and growth within the team, which resulted in consistent year-over-year revenue increases. It was a rewarding experience to lead a motivated team and achieve tangible results that positively impacted the organization's bottom line.Key Contributions:• Exceeded annual budgets, achieving year-over-year growth through strategic leadership.• Enhanced team performance by introducing advanced sales training and mentoring programs.• Recruited top-performing sales professionals, strengthening the company's competitive position in the market.• Guided Account Executives in mastering sales techniques, resulting in improved account acquisition and retention.Coached five Account Executives weekly. Helped them with sales techniques, account planning, and cultivation of key accounts.Implemented formal sales training and recruited top performers. Exceeded budget every year with YOY growthAdditional ExperienceReferral Agent | NC Association of Realtors®, North CarolinaManaging Member & Owner | Premier Electric & Lighting, LLC, Hickory/Lenoir, North Carolina AreaAccount Executive | CenturyLink, Hickory/Fayetteville, NCRegional Account Manager | Lamar Advertising, Granite Falls, NCBusiness Manager | Foothills Radio Group, LLC, Lenoir, NC