Charlene Hall Email & Phone Number

Lakeland, Fl, Us

Lakeland, Fl, Us

8 Offices Across Florida

7 Offices Across Florida

•Ideate, create, and schedule social content for 22 profiles across 8 offices on LinkedIn, Facebook, TikTok, Instagram, and Google My Business, bridging the staffing industry with relevant news, topics, and trends.•Daily reputation management, responding to positive and critical reviews across Google and Facebook, ensuring consistent and positive brand representation. When necessary, acting as a liaison between offices and dissatisfied candidates, facilitating conflict resolution and maintaining strong candidate relationships.•Support culture and onboarding initiatives by creating materials for birthdays, work anniversaries, awards, incentives, and recognitions - fostering a positive and supportive work environment.•Provide digital and print materials to offices through corporate design and marketing efforts, including flyers, email banners, personal branding, informational packets, presentation decks, infographics, brochures, etc, while adhering to corporate brand guidelines.

7 Offices Across Florida

Assumed and managed some of the Director of Marketing's responsibilities during my supervisor's maternity leave—in conjunction with my role as the Social Media & Marketing Coordinator—independently supporting seven offices and a team of 25 people, including:•Managed the weekly marketing newsletter to ensure timely and relevant content delivery.•Administered the employee incentives program to motivate and reward team performance.•Ensured team compliance with company policies and campaigns.•Distributed monthly staffing industry reports and materials for team utilization, sales leverage, and insight.•Managed the employee recognition program to foster a positive and inclusive work environment.•Updated monthly marketing decks to keep the team informed about the latest staffing trends, materials, and campaigns from the corporate office.•Facilitated cultural onboarding for new team members, ensuring they felt welcomed, seamlessly integrated into the company culture, and understood organizational values and practices.

Florida, United States

• Actively pursuing learning in Paid Advertising, UX Design, 3D Design, and Website Design to expand skill set and offer comprehensive design solutions.•Passionate about collaborating with small Women-Owned and/or POC-Owned businesses to provide tailored social media and graphic design support, empowering them to thrive in their respective industries.•Platform Experience: Proficient in managing and strategizing for various social media platforms including TikTok, LinkedIn, Facebook, Instagram, Google My Business, and Twitter.

Global

•Oversee social media presence across three main platforms, achieving a combined following of 86,700+ with strong engagement rates, including 50,600+ followers on Twitter with an 8.75% engagement rate, 13,000+ Instagram followers with a 37.29% engagement rate, and 23,100+ TikTok followers with a 15.35% engagement rate.•Lead a 6-person team in developing and executing social media strategies, including interviewing, onboarding, and training new team members to ensure alignment with Boraami's brand identity and overall marketing objectives.•Develop and implement a comprehensive project management system within Notion, including a content calendar, task board, ideation board, and approval process, to streamline workflow and optimize team productivity.•Curate and create content for a globally diverse and passionate fanbase, ensuring consistency with brand identity and values, while incorporating the brand's mascot, Blu, to enhance user connection.•Design and launch integrated social media campaigns, including annual events like Boraami Festa, streaming battles, and themed weeks, to boost engagement and loyalty, both online and offline.•Foster community engagement by collaborating with ARMY fanbases, participating in ARMY-centered events, and implementing strategies to deepen user connection and loyalty.•Develop and execute crisis communication plans to protect the brand's reputation, manage sensitive situations, and maintain a positive community environment.•Collaborate with other team leads on conflict resolution, supporting PR initiatives, and ensuring open communication within the 20-person team regarding inter- and intra-fandom issues.•Identify and explore new growth opportunities, staying ahead of social media trends and innovative content formats to drive platform growth.•Analyze performance metrics to optimize content, drive engagement, and continually refine community management strategies.

Global

• Worked closely with the internal design team to manage requests and deliver graphics and full graphics packages.• Created visually engaging graphic deliverables across various focus areas, such as, streaming assets, social assets, product mockups, and Liquid+ assets.• Communicated project status to multiple stakeholders across internal teams.

Global

• Research, design, edit, and schedule daily social media posts and videos across 10+ social platforms; Each with an average increase of 45% in engagement and 20% increase in followers.• Create distinct brand guidelines and project management routines for 3-6 industry diverse clientele.• Design and lead a $10,000 email and social media campaign that resulted in reaching $5,000,000+ fundraising goal.• Design websites in Wordpress to increase functionality and hierarchy for target audience. Maintain website content, events, and troubleshoot problems for clients.• Conduct bi-weekly niche-specific trends and hashtags research across various social platforms.• Writing monthly blogs focusing on social media, marketing, diversity, and women empowerment to center corporate clients as experts in their field.

Global

• Research, design, and schedule consistent social media post across all platforms to establish 2-4 clients as innovative, thought leaders• Monitor and analyze KPIs across all social platforms and create monthly overview reports • Implement new social media strategies, keep up with trends, and perform hashtag research for each client• Mockup UI/UX designs for e-commerce email marketing and website redesigns and review, revise, and schedule developed email marketing• Oversee and rework website revamp, Provide feedback and ideas, Implement new layouts for functionality • Run budgeted ad campaigns across social platforms using Facebook Ad Manager and implement new strategies based on ad performance• Research and write blogs focusing on diversity, marketing, and women empowerment

St Petersburg, Florida, United States

• Researched and designed diverse and educational content to promote university values, events, and information.• Revised brand guidelines to attract target audience; 12% increase in followers and 37% increase in engagement.• Created artwork for print and online advertising; Designed flyers, marketing materials, and university collateral.

St Petersburg, Florida, United States

•Served as a main point of contact for both university and non-university clients seeking a venue space •Assisted building managers and professional staff with day-to-day operations•Encouraged diverse, safe, and inclusive event planning•Performed any other duties requested by professional staff

St Petersburg, Florida, United States

• Managed a floor of 30 residents• Created programs and activities designed to meet the needs of residents on the floor. Hosted floor meetings, as well as had meaningful interactions with residents and encourage community involvement• Attentive to resident safety and hall security, as well as ensured residents follow University and housing policies to maintain a respectful environment•Provided the primary response to emergencies within my hall. Each RA had designated overnight duties, but we were expected to assist and be on call whenever we are in the building/on-campus.•Connected residents to other campus opportunities to promote a positive experience. Served as a referral agent to other campus resources such as the Wellness Center, Career Center, etc

Saint Petersburg, Florida

• Provided customer support via telecommunications• Answered questions relating to university intel • Leveraged technology to elevate efficiency • Resource for professional staff members for support on multitasking projects• Planed and executed two events per semester

St Petersburg, Florida, United States

• Researched, wrote, and published 4 eco-design articles.• Reformatted written articles into contemporary, marketable, and inclusive layouts and mediums, such as video articles.• Created cross-platform promotional videos to emphasize small business values, products, and services.• Maintained aesthetic consistency and efficiency of website organization and structure.

Bachelor Of Fine Arts - Bfa, Graphic Design

Minor, Leadership Studies