Kate Thomas Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, Canada Area

Vancouver, British Columbia, Canada

Vancouver, Bc

· Spearheaded the implementation of our in-house programmatic trade desk· Oversee and collaborate constantly with our digital group discussing trends, analyzing data and challenging norms to make sure we are finding the right audiences in the right place at the right time· Help clients to define objectives, strategic approach and overarching narratives by touch point, in consideration of the total ecosystem – it’s all about the mix· Responsible for successfully planning, analyzing, recommending and implementing multi-channel marketing strategies to meet those defined objectives

Vancouver, Bc

- Act as the internal digital media expert responsible for integrated digital strategies and plans- Assist in the creation of client media plans ensuring all digital media programs integrate with offline initiatives- Analyze campaigns through entire life-cycle and provide feedback/recommendations to clients, ensuring the highest ROI possible- Assist in keeping client projects on track and on time by coordinating communications and deliverables between the various parties involved

Burnaby, Bc

- Develop digital media strategies to drive traffic in-store and online, maximizing ROI- Co-plan & set the annual digital budget- Partner with e-commerce and marketing to integrate digital media strategies to build the relationship between the consumer and the brand- Plan and oversee the creation and deployment of interactive campaigns across multiple channels – search, social, mobile, display- Run SEM for Best Buy nationally- Present digital media ideas appropriately to various audiences at all levels including senior leadership & senior management in marketing, merchandising, operations, and e-commerce

Vancouver, Canada Area

• Execute print, radio and online buys• Oversee the implementation and management of digital marketing campaigns for all concerts and tours in Western Canada• Manage online marketing programs including self-serve platforms like Facebook advertising and Google adwords• Use Comscore, Quantcast and Doubleclick to analyze sites and ensure themaximization of our ROI• Created coding schemes for ROI tracking purposes and provide results and suggestions for campaign improvements• Provide recommendations across company departments on executing digitalmarketing campaigns and initiatives

• Booked insertion orders using both Adtraq and Airware.• Built traffic reports and created insertion order request forms.• Communicated with sales reps via phone and email.• Resolved discrepant invoices.• Provided assistance to the media team with everyday support.

• Analyzed the Canadian aviation industry and performed a competitor analysis within that industry.• Provided recommendations to the sales team with regards to marketing approaches.• Created an information database for performance tracking purposes.

Diploma Of Technology, Marketing Management - Communications

Ba, History, Health Studies

Activities and Societies: Queen's Womens Varsity Soccer