Brad Fletcher Email & Phone Number

Exceeded sales goals by 35% + year over yearProven track record of success in developing and closing 75% new business year over yearHandle all operational issues relating to the smooth implementation of sold ad schedulesWrite sales contracts; negotiate offers/acceptance and prepare closing documentsCreate marketing communications including sales letters, brochures and media kitsEffectively prospect for new clients and pursue leads to generate revenue growthSales cycle includes cold calling, appointment setting, needs analyses, presenting , closing, and after sales service and follow up

Generated multi-million dollar strategic media plans for clients such as NBC, Turner, Universal and 20th Century Fox EntertainmentOversee the proposal process and serve as point of contact for Account Directors on proposalsCreated and disseminated weekly potential revenue on metrics associated with inventory and sales goals, helping account directors reach sales quotasStreamlined proposal tracking process and decreased average turnaround time by 50%Maintained and updated national rate cards, theatre lists and proposal databasesManaged inventory and availabilityRecommended media plans to Account Directors and VPs with several levels of budgetary considerationsResponsible for making recommendations that maximizes profit margin and revenueDeveloped and managed the internship program Recruiting, interviewing, hiring, training, directing, rewarding, disciplining, and appraising new employee performanceCreated and implemented department procedure manuals for current and new employeesSupervision and training a team of five sales planners

Provided support to sales staff and acted as a key contact with 10+ client accounts with revenues exceeding $2 millionServed as customer service point-of-contact for advertising clients; daily coordination of clients’ ad production and placement orders resulting in a 15% sales increase year over yearSupported sales managers daily under strict time constraints, with report generation, data input and data collection in addition to upselling new and existing clientsImplemented developments in advertising rate card and informational packet that directly contributed to increased advertising salesProvided creative concept development in assembling of advertising copy for retail clients, ensuring accuracy, quality, and on-time delivery to production