Chanel Smith Email & Phone Number

Round Rock, Texas

GlobalCross-collaborated with North America sales leadership, Business Intelligence, product, communications, creative and field marketing teams to develop internal and external assets leveraged for sales enablement, customer story projects and marketing materials. I used my deep analytical skills to harness multiple-sourced data sets (sales transactions, customer research, market research, fiscal forecasts, BI) and unearth customer stories that best showcased Dell's solution portfolio, validated product claims and brought our mission statement to life: Providing technology that drives human progress. In less than 6 months I modernized a 15 year-old customer story mining process with the goal to enable data driven strategy and holistic decision-making for the first time. I built new performance and tracking databases from scratch for North America programs. With this new emerging data I formulated + applied analytical frameworks which made it possible to generate multi-tactic performance reporting, qualitative program analysis , the capability to make program adjustments in real-time, targeted strategies that aligned with fast evolving business priorities, and most importantly to ensure high diversity and inclusion standards across the marketing mix.

Round Rock, Texas

Regional Lead Research and strategy, planned, executed and reported to marketing, sales and product managers on full 360 Go-to-market lead gen and full funnel marketing plan for NA modernize IT and first pan isg campaign. Activities vary by quarter and fiscal year but often included:-Online (advertising, social, search, editorial, email, web) and offline programs (direct mail, catalog, events, gifting), CRM/Targeting, Field execution & support, Data & BI analysis, content & messaging creation, sales enablement and more.

Round Rock Campus In Austin, Texas

Field Medium Business Marketing Segment, Focused on Enterprise Technology Solutions-Drove strategy for all commercial and public medium business marketing communication, including email, direct mail, catalog and more-Built content marketing strategy for online and print-Developed pricing and bundle strategies & recommendations for promotions and offers based on customer behavior and market analysis-Provided segmentation and target audience recommendations-Supported Sales Enablement activities-Coached sales reps and coaches on social media optimizaton and building social selling strategies-Market/Competitor Research-Analytics and Reporting

-Developed content marketing strategies to help improve clients online authority and presence-Brand managment -Media Outreach & coordination-Competitor Analysis Research-Market Research -Development of target personas to help build detailed and efficient strategies-Provided social media consulting and training to client teams-Created, Executed and Managed several on-going integrated digital marketing campaigns for a variety of clients operating in different industries, both B2C and B2B markets

Boston

-Managed the daily B2B email marketing for EMEA clients-Conducted daily research and gathered relevant press releases-Re-purposed content for our clients in a daily newsletter-CMS and Constant Contact responsibilities-Managed the social media accounts for all EMEA marketing activity-Cultivated business leads and relationships in the EMEA region to help monetize the company's international services-Assisted the US team with domestic clients and company events hosted in BostonOther duties included: Content Production, Client Relations, Digital Marketing, Marketing Consulting, Social Media, Consumer Reports

London, United Kingdom

Wrote online content for merchandise descriptions and helped manage company blog. Facilitated fashion shoots and contributed to developing online marketing strategies.

Portland, Maine Area

Provided customer service and assisted with visual merchandising. Started and managed twitter account. Consulted with the owner and buyers to select and buy merchandise for the boutique.

Washington D.C. Metro Area

Author of the biweekly “Haute & Cool” column and contributed to other lifestyle sections of the magazine. Over 12 published articles, including cover stories. Assisted with production of fashion shoots. Conducted copy editing, worked against constant deadlines and produced content and videos for the website.

Master Of Science (Msc), Marketing (Branding And Communication), Distinction

Activities and Societies: Achieved degree in the United KingdomMaster of Science of Marketing (Branding and Communication) Developed.

Journalism/Public Relations, Journalism And Public Relations

Completed course modules that focused on the changing role of journalism in conjunction with social media and public relations..

Education record

Greater London, England 2008 Print Journalism, Semester Abroad Program

Bachelor Of Arts, Communication And Media Studies

Majority of lectures focused on journalism and public relation subjects. Expanded knowledge in liberal art studies as well as refining.

Education record