Chanelle Lowe Email & Phone Number

Purchase, Ny, Us

▪ Leading social strategy and development across several U.S. Mastercard Consumer, Sponsorship and Communications campaigns (paid & organic)— including Small Business, GRAMMYs, PRIDE, Stand Up To Cancer, Priceless.com, League of Legends, DE&I, Communications and more.▪ Develop social analytic recaps and insights to guide future campaigns.▪ Develop social copy and creative across Mastercard, partner, influencer, and ambassador channels.▪ Provide additional community management support for Mastercard channels to ensure meaningful engagement with partners, ambassadors, consumers, and key stakeholders.▪ Recommend and lead on new ideas around emerging social innovation and platforms such as the Metaverse (Horizon Worlds), NFTs, social voice audio, AI and more.▪ Developed and managing relationships with social media platform reps, including Meta, LinkedIn, Pinterest, TikTok and X (Twitter).

Purchase, Ny, Us

Leading social strategy and development across several U.S. Mastercard Consumer, Sponsorship and Communications campaigns.

Purchase, Ny, Us

• Developed and lead several successful CRM campaigns across established Mastercard programs, such as Priceless Cities and Masterpass.• Collaborated cross-functionally with merchants and issuers to create co-branded initiatives that boost sales and increase audience engagement. • Created engaging social campaigns to support Priceless.com and recapped detailed metrics reports for learnings. • Supervised all digital operations and campaigns from conception through to completion across digital channels such as CRM, digital banners, social and web platforms. • Establish and nurture long-lasting relationships with digital agencies, influencers, and key stakeholders.• Strategized new ways to optimize marketing campaigns boosting online presence.• Utilized SEO/SEM to increase followers through the creation of targeted digital campaigns.d

Purchase, Ny, Us

Payment Transaction Services - New Product Development and Strategy • Managed the Global Product roadmap and aided Product Managers in the product development life cycle process. • Measured progress against crucial milestones in the development and implementation process, and ensured that projects were completed on time, under budget, and exceeded all expectations. • Supported product launches by developing and managing internal and external sales and marketing collateral. • Collaborated with cross functional global teams to integrate and drive product and marketing deliverables.• Developed and managed relationships with external Project Management vendors. (i.e. Roadmunk)• Supported the Global Prepaid team's Financial Inclusion initiative by participating in a yearlong micro-insurance strategic market-assessment and presented strategies to senior executives.

Albany, New York, Us

• Assisted over 100 University at Albany sponsored student groups with allocating organizational funding• Engaged in several clerical task such as data entry, filing, record management, and billing

Purchase, Ny, Us

• Conducted market research on recurring payments to further support Global Products and Solutions• Targeted new potential global markets to implement existing MasterCard billing products• Participated in a six week cooperate business challenge to develop an innovative product solution for millennial consumers

Albany, N.Y., Us

•Advised over 50+ residents in personal, academic and social matters •Utilized conflict management and resolution skills to mediate various residential issues

Framingham, Ma, Us

• Participated in group projects along with co-workers to complete task and improve teamwork skills• Conducted financial transactions to increase profitability and restored the sales floor daily

Purchase, Ny, Us

• Co-Authored an industry white paper with senior management consultants to provide cooperate clients better outlooks on emerging payments• Supported Consulting Services teams on managing and presenting products and services to senior business leaders• Participated in a eight week social media challenge promoting a "Cashless Generation"

Bachelor'S Degree, Computer And Information Sciences, General

Bachelor Of Arts (Ba), Information Science/Studies