Chanelle Lowe Email & Phone Number

Purchase, NY, US

• Leading social strategy and development across several U.S. Mastercard Consumer, Sponsorship and Communications campaigns (paid & organic)— including Small Business, GRAMMYs, PRIDE, Stand Up To Cancer, Priceless.com.
• Develop social analytic recaps and insights to guide future campaigns.
• Develop social copy and creative across Mastercard, partner, influencer, and ambassador channels.
• Provide additional community management support for Mastercard channels to ensure meaningful engagement with partners, ambassadors, consumers, and key stakeholders.
• Recommend and lead on new ideas around emerging social innovation and platforms such as the Metaverse (Horizon Worlds), NFTs, social voice audio, AI and more.
• Developed and managing relationships with social media platform reps, including Meta, LinkedIn, Pinterest, TikTok and X (Twitter).

Purchase, NY, US

Leading social strategy and development across several U.S. Mastercard Consumer, Sponsorship and Communications campaigns.

Purchase, NY, US

• Developed and lead several successful CRM campaigns across established Mastercard programs, such as Priceless Cities and Masterpass.
• Collaborated cross-functionally with merchants and issuers to create co-branded initiatives that boost sales and increase audience engagement.
• Created engaging social campaigns to support Priceless.com and recapped detailed metrics reports for learnings.
• Supervised all digital operations and campaigns from conception through to completion across digital channels such as CRM, digital banners, social and web platforms.
• Establish and nurture long-lasting relationships with digital agencies, influencers, and key stakeholders.
• Strategized new ways to optimize marketing campaigns boosting online presence.

Purchase, NY, US

• Payment Transaction Services - New Product Development and Strategy
• Managed the Global Product roadmap and aided Product Managers in the product development life cycle process.
• Measured progress against crucial milestones in the development and implementation process, and ensured that projects were completed on time, under budget, and exceeded all expectations.
• Supported product launches by developing and managing internal and external sales and marketing collateral.
• Collaborated with cross functional global teams to integrate and drive product and marketing deliverables.
• Developed and managed relationships with external Project Management vendors. (i.e. Roadmunk)

Albany, New York, US

• Assisted over 100 University at Albany sponsored student groups with allocating organizational funding
• Engaged in several clerical task such as data entry, filing, record management, and billing

Purchase, NY, US

• Conducted market research on recurring payments to further support Global Products and Solutions
• Targeted new potential global markets to implement existing MasterCard billing products
• Participated in a six week cooperate business challenge to develop an innovative product solution for millennial consumers

Albany, N.Y., US

• Advised over 50+ residents in personal, academic and social matters
• Utilized conflict management and resolution skills to mediate various residential issues

Framingham, MA, US

• Participated in group projects along with co-workers to complete task and improve teamwork skills
• Conducted financial transactions to increase profitability and restored the sales floor daily

Purchase, NY, US

• Co-Authored an industry white paper with senior management consultants to provide cooperate clients better outlooks on emerging payments
• Supported Consulting Services teams on managing and presenting products and services to senior business leaders
• Participated in a eight week social media challenge promoting a "Cashless Generation"

Bachelor'S Degree, Computer And Information Sciences, General

Bachelor Of Arts (Ba), Information Science/Studies