Charles Reed
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Charles Reed Email & Phone Number

Transformative Leadership | Business Analytics | Strategic Planning at SAP
Location: Birmingham, Alabama, United States 9 work roles 2 schools
1 work email found @sap.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
SAP
Role
Transformative Leadership | Business Analytics | Strategic Planning
Location
Birmingham, Alabama, United States
Company size

Who is Charles Reed? Overview

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Charles Reed is listed as Transformative Leadership | Business Analytics | Strategic Planning at SAP, a with 132456 employees, based in Birmingham, Alabama, United States. AeroLeads shows a work email signal at sap.com and a matched LinkedIn profile for Charles Reed.

Charles Reed previously worked as Senior Director, Sales Revenue Assurance Solutions at Sap and Senior Director, Intelligent Data & Analytics at Sap. Charles Reed holds Bachelor Of Science (Bs), Information Systems Technology from University Of Central Florida.

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{first}.{last}@sap.com
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Profile bio

About Charles Reed

Decisive strategic leader with demonstrated success and extensive expertise in designing and implementing data-driven solutions, resulting in successful and measurable business outcomes. Renowned for tactical thinking, champions continuous improvement and the development of unified, streamlined processes to enhance operational efficiency and effectiveness. Influential, inclusive leader, instrumental in developing, leading, and motivating high-performing teams while establishing and empowering a cohesive culture of accountability and mutual trust through transparent communications and team empowerment.

Listed skills include Business Intelligence, Business Objects, Sap Bw, Project Management, and 33 others.

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Charles Reed's current company

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SAP
Sap
Transformative Leadership | Business Analytics | Strategic Planning
Website
Employees
132456
AeroLeads page
9 roles

Charles Reed work experience

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Role listed

Sap

Role listed

Sap

Senior Director, Sales Revenue Assurance Solutions

Sap

Walldorf, Bw, De

Expand team mandate to empower over 30,000 colleagues across all board areas, enabling informed decision-making, timely quota attainment, and enhanced partner performance. Foster end-to-end team engagement to lay the groundwork for achieving the company's 2025 strategic goals. Consistently engage with senior leaders and executives to showcase solutions, address board requests, and drive transformative initiatives. Successfully grew the team from 16 to 32 through strategic reorganizations and targeted hirings.Key Achievements: ◆ Led the digital transformation from an on-premises reporting platform to a cloud analytics platform, supporting 50+ solutions and 30,000 users, resulting in a 60% reduction in technical debt through strategic retirement and solution simplification.◆ Spearheaded board reporting transformations, driving a strategic shift in top-line revenue reporting and discussions at senior and board level meetings, enhancing transparency and decision-making.◆ Acted as a trusted advisor, consulting on strategic programs to ensure end-to-end operational process alignment for sales, and built robust cross-functional relationships, enhancing upstream and downstream process integration.

Senior Director, Intelligent Data & Analytics

Sap

Walldorf, Bw, De

Drove the transformation of data analytics capabilities to enhance sales processes, including forecasting, demand management, deal management, GTM, and sales planning. Spearheaded the refinement of the analytics portfolio to ensure end-to-end alignment, eliminate redundancies, and boost cross-functional efficiencies. Led and mentored a high-performing team of 16 experts, fostering continuous improvement and excellence in data-driven decision-making.Key Achievements:◆ Transitioned 60 finance leaders to a cloud-based, predictive analytics dashboard, transforming the company culture to data-centric and improving data governance. Presented successful use case to 3.5K IT staff at CIO’s request.◆ Hosted quarterly training sessions on product and technology best practices, fostering a culture of continuous learning and upskilling by dedicating Fridays to independent development for each team member.◆ Conceptualized and implemented an internal virtual roadshow post-division reorganization, educating staff on the Analytics portfolio. Each event featured a developer, analyst, and stakeholder to demonstrate how Data & Analytics support business needs.

Jul 2021 - Jun 2023

Director, Intelligent Data & Analytics

Sap

Walldorf, Bw, De

Led the transformation of fragmented team of data analysts into a cohesive unit of 26, driving global integration. Pioneered self-service initiatives empowering business stakeholders with unprecedented data control. Established strategic partnerships with product development to enhance SAP Analytics software, elevating internal adoption and customer satisfaction. Directed a cross-functional team of 3, streamlining operations, optimizing outcomes, and consistently delivering exceptional business value.Key Achievements:◆ Reduced forecast preparation time by 90% (1 day to 1 hour) by consolidating 15 reports into one, enabling real-time data access for 1.8K users. Created a scalable roadmap, expanding the solution to 6 additional areas, including software, cloud sales, and business analytics.◆ Transformed board reporting for 12 LoBs by designing a standardized solution integrated into a dashboarding tool, consolidating 12 narrative, non-standard reports into a single, uniformly formatted report, significantly reducing the operational burden on executive board members.◆ Leveraged ongoing monthly global economic data to generate throttled predictions during COVID-19 shutdowns, empowering sales leaders to make data-driven decisions in the absence of historical data for normative models.

Jun 2017 - Jun 2021

Sales Operations Business Partner Senior Specialist

Sap

Walldorf, Bw, De

As Lead Architect, employed Agile methodologies to guide a development team in delivering analytics for global services sales. Partnered with stakeholders to design and implement next-generation solutions.Key Achievements:◆ Developed reusable corporate artifacts for service bookings by modeling data around core dimensions, reducing the asset portfolio from 180 to 18, and enabling versatile use across multiple business cases.◆ Unified 6 disparate regional reporting requirements into a single real-time data model, serving over 1K stakeholders and establishing a single source of truth for franchise analytics.

Jul 2014 - May 2017

Business Analytics Consultant

Sap

Walldorf, Bw, De

Dec 2011 - Jun 2014
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2 education records

Charles Reed education

Bachelor Of Science (Bs), Information Systems Technology

University Of Central Florida

Master Of Business Administration (Mba), Business Adminstration

Florida International University - College Of Business
FAQ

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What company does Charles Reed work for?

Charles Reed works for SAP.

What is Charles Reed's role at SAP?

Charles Reed is listed as Transformative Leadership | Business Analytics | Strategic Planning at SAP.

What is Charles Reed's email address?

AeroLeads has found 1 work email signal at @sap.com for Charles Reed at SAP.

Where is Charles Reed based?

Charles Reed is based in Birmingham, Alabama, United States while working with SAP.

What companies has Charles Reed worked for?

Charles Reed has worked for Sap, Lake County Clerk Of The Circuit Court & Comptroller, and Lake-Sumter State College.

Who are Charles Reed's colleagues at SAP?

Charles Reed's colleagues at SAP include Sandhya Pullareddygari, Kiran Algudkar, Jia Wang, Ghirmai Abraham, and Silvio A..

How can I contact Charles Reed?

You can use AeroLeads to view verified contact signals for Charles Reed at SAP, including work email, phone, and LinkedIn data when available.

What schools did Charles Reed attend?

Charles Reed holds Bachelor Of Science (Bs), Information Systems Technology from University Of Central Florida.

What skills is Charles Reed known for?

Charles Reed is listed with skills including Business Intelligence, Business Objects, Sap Bw, Project Management, Sap Businessobjects Bi Platform, Sap Businessobjects Dashboards, Microsoft Sql Server, and Erp.

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