Charles Lee Email & Phone Number

Kuala Lumpur, Malaysia

Budget and optimize ad spend to achieve maximum ROI• Plan and execute all digital marketing initiatives including Facebook ads, Google Adwords, SEO / SEM, email marketing, etc• Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on Facebook and Instagram.• Continuously test creatives (A/B testing)• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Run both prospecting… Show more Budget and optimize ad spend to achieve maximum ROI• Plan and execute all digital marketing initiatives including Facebook ads, Google Adwords, SEO / SEM, email marketing, etc• Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on Facebook and Instagram.• Continuously test creatives (A/B testing)• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel.• Provide conversion-focused ad creative direction.• Identify trends and patterns in the data, and strategically implements optimization methods to maximize ROI. Show less

Kuala Lumpur, Malaysia

1 Year Management Trainee Programme which consists of on-the-job & classroom training• Evaluate the financial status of clients by producing financial ratios.• Help the supply chain and sales & marketing departments in managing financial orders to help them control credit exposure.• Assess and evaluate the risk of making financial loans to retail and commercial customers.• Responsible for providing expert guidance on credit risks linked with large-scale corporate lending… Show more 1 Year Management Trainee Programme which consists of on-the-job & classroom training• Evaluate the financial status of clients by producing financial ratios.• Help the supply chain and sales & marketing departments in managing financial orders to help them control credit exposure.• Assess and evaluate the risk of making financial loans to retail and commercial customers.• Responsible for providing expert guidance on credit risks linked with large-scale corporate lending schemes. Show less

Kuala Lumpur, Malaysia

• Scholar of JAP(Job Accelerator Program), a program fully funded by NEXT Foundation.• Learnt Swift alongside Objective-C. • Became proficient in debugging to remove bugs.• Learnt how to design a mobile app, from initial idea to user interface design.

Kuala Lumpur, Malaysia

Aon Benfield, a division of AON, is the world's leading reinsurance intermediary and full-service capital advisor.Responsibilities:•• Performed catastrophe modelling to estimate catastrophe loss with regards to clients’ risk exposure with a focus in Asia•• Prepared a model of Brunei's National Insurance Scheme which was used in a discussion in Brunei with Brunei's health regulator.•• Worked together with the broker team to offer clients clients catastrophe management… Show more Aon Benfield, a division of AON, is the world's leading reinsurance intermediary and full-service capital advisor.Responsibilities:•• Performed catastrophe modelling to estimate catastrophe loss with regards to clients’ risk exposure with a focus in Asia•• Prepared a model of Brunei's National Insurance Scheme which was used in a discussion in Brunei with Brunei's health regulator.•• Worked together with the broker team to offer clients clients catastrophe management, actuarial, rating agency advisory and risk capital strategy expertise.•• Compiled and used VBA to perform triangulation of the Motor Industry in Malaysia to project motor claims for the year of 2017.•• Utilized Excel to analyze and extract crucial data from big data provided by all general insurance companies in Malaysia. Show less

Perak, Malaysia

Taught students both music theory and practical piano playing.

Perak, Malaysia

•• Analyzed market data on a regional level and assisted in the coordination of my team to maximise sales.•• Developed marketing campaigns to promote sales.•• Prepared and delivered marketing plans within key objectives.•• Liaised with event coordinators to maximise visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate.

Bachelor’S Degree, Actuarial Science

Activities and Societies: 11th National Mathematics Competition • Enhanced my analytical and critical-thinking skills. • Developed my love.

A-Levels

Exposure to various cultures and people from all across the country taught me to cope with adversity effectively.

High School, Science Stream

Activities and Societies: Chess, Choir Team, Swimming Team, Tennis Team • President of the Tennis Club. • Secretary of the Christian.

Education record

Violin - Grade 5

Education record

• Practical Piano - Grade 8 • Music Theory - Grade 8