Charlie Roberson Email & Phone Number

London, England, United Kingdom

Looking after retention and resurrection (just a somewhat dramatic term for winbacks) as a senior member of Later's Growth team.◙ Lead the Resurrection team, driving revenue from dormant, at risk, and churned users◙ Conduct qualitative and quantitative research to dig into why users are cancelling their paid plan, and what could make them stay◙ Design, test, and optimise cancellation flows to maximise revenue retention without compromising the user experience◙ Monitor key metrics including churn rate and NPS; share these findings with key stakeholders across the company, including Product, Marketing and Senior Management◙ Oversee payment recovery strategies, collecting late payment from users and keeping delinquent churn to a minimum◙ Collaborate with other teams and departments to reduce churn across the customer lifecycle, from acquisition to onboarding and beyond

London, United Kingdom

Handled most day-to-day elements of running the business, from project management and client relationships, through to presenting insights and inbound sales. Ran qualitative research projects for a broad range of clients, from creative agencies to challenger brands (e.g. Fevertree) to international corporations (e.g. Danone, Edelman). Subjects ranged from opinions on sour cream in the midwestern US to perceptions of skincare in Japan.

London, United Kingdom

Account Executive by day, marketing man (at our sister company Bonjoro) also by day: managing projects and fostering growth at (probably) the world's only market research/ B2B video messaging startup.◘ Manage projects, talking to clients, respondents and recruiters to get the best results.◘ Analyse results to find valuable insights from our video responses.◘ Run regular experiments to grow the companies and inform future strategy.◘ Input on business strategy to help chart the future for both Verbate and Bonjoro.◘ A load of other little things - it is a startup after all.

London, United Kingdom

Digital Content Manager at Student Hut, a student advice and review startup described by the BBC as a ‘Tripadvisor for universities’◘ Supervise a team of interns and chair weekly marketing meetings.◘ Work closely with the company's founder and director to plan marketing and growth strategies.◘ Run a network of successful viral social media pages.◘ Oversee branded social media channels to manage the site’s image.◘ Plan, create and optimise two weekly newsletters.◘ Track and report on every aspect of marketing activity.◘ Act as campaign manager for numerous business and university clients.◘ Edit and write articles in both informative and humorous styles.◘ Supervise creative across the site paying constant attention to SEO.◘ Create and maintain marketing partnerships with other student companies.◘ Manage stalls promoting Student Hut at job fairs and conferences. ◘ Regularly produce high quality content marketing resources for teachers and students.

Freelance contributor to numerous publications including Red Bull's curated eSports site and Videobrains, a blog dedicated to rethinking videogames in an academic light.◘ Pitch to editors and work with them to develop ideas.◘ Produce thoroughly-checked copy to tight deadlines.

The University Of Warwick

Played a key role in running a professional-standard student cinema, the largest society on campus with over 2500 members in 2014.◘ Managed a team of over 20 volunteers to ensure that projection standards were kept high.◘ Planned several projects, including an outdoor screening, as part of an executive team.◘ Organised and ran a training scheme, choosing from over 40 applicants.◘ Chaired and minuted weekly meetings.

Bachelor’S Degree, Classics

Education record