Charmaine Bryan Email & Phone Number

Toronto, Ontario, Canada

- Developed social media strategies across LinkedIn, Twitter, Facebook, Instagram and YouTube; led campaign for TRIEC Mentoring Partnership and tripled engagement YoY- Created compelling and shareable social media content, including text, images, videos; engaged 25% of mentors to share content and increased new member sign-ups +10%- Managed social media advertising campaigns across Facebook and Instagram to generate new leads for sign-ups; more than doubled website visits in less than 30 days- Compiled comprehensive quarterly reports that provide insights into social media growth, analysis, and the effectiveness of marketing campaigns. Utilized analytics tools such as Google Analytics and Meta for data analysis- Collaborated closely with creative vendors to develop visually appealing graphics and engaging video content tailored specifically for TRIEC's campaigns

Toronto, Canada Area

- Developed social media campaigns across Facebook, LinkedIn and Instagram to generate new leads to monthly workshops; converted 35% of attendees to sign up for paid programs- Launched and presented a weekly Facebook Live series to increase brand awareness and community engagement; increased viewership 5x over the course of hosting 20+ webinars- Developed and implemented inbound marketing content through eBooks, e-newsletters, blog posts, and articles, establishing an authoritative online presence- Managed over 100 email marketing campaigns in Mailchimp, leveraging a nurtured email sequence and marketing automation to engage and convert subscribers- Crafted compelling social media content for various platforms, driving over 1,500 views and fostering an engaged online community- Created and managed a content and social media calendar to schedule on brand content across social media channels- Project managed production of over 30 instructional videos (pre-recorded, Facebook and YouTube live videos) as part of the blogging strategy. Once produced, uploaded to YouTube and then embedded on the blog with a summary of the video recording- Delivered presentations for organizations and individuals on personal branding, communications and networking

Toronto, Ontario, Canada

- Managed social media platforms and optimized branded content across Facebook, YouTube, Twitter and LinkedIn; increased followers +30% and engagement +152%- Led paid social campaign across Facebook and Instagram to promote a speaker series in Western Canada; generated over 58,000 impressions and 80% registrant attendance rate- Developed an editorial calendar via Asana to plan and execute strategies on social media channels- Managed email campaigns, optimizing newsletters for engagement and impact, effectively reaching and engaging the target audience- Generated monthly reports detailing social media growth, sentiment, and campaign effectiveness, leading to data-driven optimizations- Moderated two panels: Women in Leadership in partnership with Scotiabank and Careers at Marsh McLennan with the CEOs for Mercer Canada and Marsh Canada

Toronto, Canada Area

- Planned monthly five professional development webinars and annual Youth Submit with the programming team, marketing and corporate sponsors to get maximum attendees- Researched and tested six webinar platforms to pivot the in person events to virtual online events- Liaised with speakers, panelists and sponsors for each event - Managed webinar operations including set up in Webinar Ninja and Zoom, worked with the events team to manage the live chat Q&A, run webinars, evenings, lunch times and weekends to accommodate members varying schedules- Designed a member survey through survey monkey to get feedback on member needs on professional development- Developed and delivered a webinar on Personal Branding

Toronto, Ontario, Canada

- Coordinated 16 virtual festival events and led a digital marketing campaign across Facebook, Eventbrite and Constant Contact; successfully attracted 960+ registrations and attendees- Partnered with 15 filmmakers, 24 partners, 11 hosts and panelists across the UK, Caribbean and South Africa - Created the festival project plan in Asana. Managed the critical path of the design, development and production of the event assets and marketing materials

Toronto, Ontario, Canada

- Developed and implemented comprehensive social media strategies to increase brand awareness, drive traffic, and generate sign-ups; grew audience to 300+ active participants in weekly workshops

Toronto, Canada Area

- Engaged 25 + organizations in CSI special events through careful research and effective communications- Established and continually updated a contact list of organizations for ongoing communication- Distributed over 3000 flyers to local businesses and organizations to promote 100 CSI and community wide events - Developed a relationship with over 200 members who wanted to promote their events in the community- Showcased events through the creation of photos and articles for the CSI Facebook, Instagram pages and the Regent Park Newsletter- Co-lead the monthly Regent Park Open Mic Night, inviting artists to entertain the audience with their hidden talents

Toronto, Canada Area

- Strategically prepared 15 highly customized corporate funding applications through careful research of over 50 unique funding opportunities- Successfully used Trello to completely manage each project to completion- Prepared and submitted 10 PowerPoint slide decks to complement funding these proposals- Secured an exclusive printing sponsorship for the ArtsEffect fundraising gala - Accurately managed the corporate contacts database in Salesforce - Organized meetings with corporate prospects who were interested in supporting the arts

Toronto, Canada Area

- Secured $15,000 (3 student positions) in funding from the Canada Summer Jobs program through the development of 3 grant applications - Worked with undergraduate student interns to identify their needs, interests and challenges to enhance management's understanding of their team - Coordinated 12 special events for the Fringe and Next Stage Festivals including a donors’ brunch, international artist day and 8 sponsor activations at the festivals - Secured an ongoing wine sponsor for the 2018 Fringe Festival by negotiating a 50 percent discount on wine- Negotiated partnerships with three hostels to receive 10 -20 percent discounted rates - Researched over 15 micro distilleries in Ontario, resulting in receiving donations of 40 bottles of whisky and gin - Secured a college sponsor for the 24-hour playwriting contest ($2000 prize) - Successfully used Asana to manage each project (event planning, funding applications and outreach to potential sponsors) - Reached out to previous and new corporate sponsors and received matching, gift and in kind donations valued over $1000. (Including gift cards, bike share memberships, wine tasting and dinner for 2 vouchers)

Toronto, Canada Area

- Scaled the Engaging Boys for Success Project (a Toronto pilot) to include five other school boards in Ontario. Organized 20 focus groups with school board staff and communities- Conducted student consultations to examine students' needs in relation to their experience of the curriculum, studies, career related programs- Partnered with nearly 100 organizations to coordinate It’s My Future (IMF), a national student research project and consultation - Organized 16 face-to-face focus groups with nearly 600 students- Hosted and engaged 22 student representatives from all provinces and territories in Toronto for the It’s My Future National Student Symposium- Connected with over 1000 students through an online student survey - Successfully evaluated two national school programs through the design of 4 surveys distributed to over 700 program participants and 50 teachers- Created a report based upon the survey results including recommendations for future programming in the following year

Ama Toronto: Mentor Exchange Program

Certificate In Corporate Consulting

Image Consultant Mastery

Essentials For Image Mastery: - Colour Analysis - Image Management - Image For Men Advanced Holistic Image Mastery - Holistic Systems.

Certificate In Image Consulting, Image Consulting

Courses taken: Style Image and Personal Development Colour and Wardrobe Etiquette and Human Relations Effective Presentations The Business.

Bachelor Of Arts (Ba), Sociology

Master Of Arts (Ma), Policy Studies In Education

Policy Studies in Education