Growth Hacker
CurrentSpearheaded inbound marketing efforts to put the brand on a high growth trajectory.Created and implemented marketing initiatives, which resulted in an increase in revenue by 72%.Prepared yearly marketing budgets and assessed marketing efforts against goals (ROI and KPIs).Managed campaigns across digital channels like Google Ads, Facebook Ads, and LinkedIn Ads for lead generation, to optimize brand recognition, and generate revenue.Regularly carried out SEO keyword research to identify new content asset development opportunities in coordination with business objectives.Reviewed campaign landing pages for on-page SEO best practices and provided proactive recommendations for optimizing content to improve search engine rankings.Built regular reports to measure digital channel performance, to make data-driven decisions on P&L management, to help troubleshoot day-to-day issues, and to identify opportunities.Worked on strategic initiatives like new product development and product pricing.Managed social media accounts, web usability, landing page testing, website design, quantitative skills, and ROI analysis.We implemented a lead management process with lead engagement and quality scoring.Nurtured leads with email marketing.