I believe in the power of community.Member relationships aren’t built in 140 characters. It takes real sleuthing to understand what motivates people to participate, and relationship building to seal the deal. Data doesn’t exist in a vacuum. It just tells the story of how members typically engage. The challenge is translating that knowledge into customized messaging that turns your members into brand ambassadors. MY MEMBER ENGAGEMENT PHILOSOPHY:♦ Members want services that are meaningful, not just plentiful.♦ Constituent needs should be addressed thoughtfully, yet decisively. ♦ Messages should be customized, consistent and clear.♦ Different generations require different communication channels.♦ Grassroots involvement is the ultimate word-of-mouth strategy.♦ People will only pay for what they value. So make it count.♦ Members are your best evangelists. Help them tell their story.ABOUT ME:✔ I’m highly energetic and relational.✔ I’m insatiably curious and innovative.✔ I write creatively and empathically.✔ I use data and math to analyze with accuracy.✔ I can see the forest without the weeds. ✔ I passionately sell what I believe in.Having created two nonprofits, and served in both associations and local government, I’ve learned that member engagement methods should be as diverse as the constituents we serve. People have a deep desire to find a community they can call home. My job is to make sure they do.