Chelsea Junget Email & Phone Number

San Francisco, Ca, Us

Columbia, Maryland, Us

Vienna, Virginia, Us

Account-Based Marketing (ABM)Terminus Hubspot

Morrisville, North Carolina, Us

Lead team of strategist and operations pros to deliver against sales-qualified monthly demand generation targets Developed and executed A/B testing strategies for flagship products

Morrisville, North Carolina, Us

Lead and demand generation driving sales-qualified opportunitiesDeveloped strategy for cpc, search, display, email marketing, lead nurture, webcasts and incentive programsExecuted campaigns to support product launchesManaged 3M+ media budget towards targeted cost per opportunityMarketo certified

Managed lead-generation program to directly support new business sales group, generating "hand raisers" that accounted for ~30% of new business volume.Developed content marketing strategy and created assets to support lead-generation goals, including eBooks, whitepapers, webinars, kits and more. Created "deminar" program that uncovered 5-7 leads each week per channel for nearly $0 CPL.Served as Act-On marketing automation software subject matter expert for organization. Managed and tracked successful implementation of lead nurturing, lead scoring, and data sync with Salesforce.com. Ensured integrity of prospect database to improve email deliverability and maximize effectiveness of lead generation and demand generation programs.Worked closely with sales to get feedback on campaign performance and understand market needs to drive impactful messaging and campaigns.Collaborated with product marketing and development teams to activate go-to-market plans, with a focus on developing messaging strategy, proof points, and more.Ensured all trade shows and events were maximized for best lead generation opportunity, worked closely with corporate marketing manager to track ROI and sales funnel impact.

Peachtree Corners, Ga, Us

Consistently met or exceeded monthly goals for lead generation.Led growth of content marketing program, including content development, list growth and management, segmentation, testing and integration in closed-loop marketing program. Increased web conversion rate by 15% and increased content views by over 200%.Managed webinar marketing program from strategy through to ROI reporting.Wrote, edited and produced a range of lead generation and sales enablement materials, including sales collateral, email content, landing pages and more. Oversaw 30+ state and 3 national trade shows per year, including strategy, positioning, setting goals, logistics, sponsorships, lead generation and more.Managed corporate social media and blog. Contributed to campaign tracking and ROI assessments using Salesforce.com and Pardot marketing automation software.Assisted with customer marketing, including training, webinar and product release communications to drive product usage and improve customer satisfaction.

Developed strategic marketing plans, including budgets and monthly tactical plans for a diverse client roster. Served as "hub" of agency; managed all coordination and product of client deliverables.Drafted email, web and brochure copy, press releases and other collateral to support tactical plans.Key point of contact for all clients ensuring work completed on time and to project specification. Supervised marketing interns.

Awarded 2005 “Rookie of the Year” for sales for exceeding year’s sales goal, achieving over $1.1 million in sales. Increased overall sales in the territory each year. Demonstrated excellent relationship-building skills working with some of the largest districts in California including Oakland, San Francisco and San Jose. Initiated a strong sales relationship at San Francisco Unified, a key district in the state, leading to adoption of core product at Newcomer High School.Developed and delivered persuasive sales presentations to c-level decision makers. Delivered training to customers post-adoption.Provided excellent customer service to all market segments, including college bookstores, 2 and 4 year college instructors, adult school administrators, librarians, and K-12 district coordinators and teachers.

Us

Managed text and art items requiring permission for approximately 45 core texts ensuring adherence to copyright law. Updated and verified Rights Management Database (RMS) for each project.Worked with authors, production and editorial to deliver work on schedule.Processed and verified requests to reuse Cengage-owned material in other publications.

Us

Directly supported Acquisitions Editor for academic psychology list.Coordinated and supported into-production process, working closely with production managers, print buyers, associate editors and others.Managed review process for approximately 30 new and revised psychology titles, including recruiting reviewers, tracking honorariums and coordinating timelines to support publishing schedule.Trained and supported new editorial assistant hires, served as "mentor" to new team members.