Retail consumer marketing

Owning and responsible for the analytics of 3 $X B booked revenue products. Collaborating with stakeholders (e.g., product managers, engineer tech leads, UXR, UXD) in a cross-functional and cross-org setting to launch new products and grow existing ones. Identify and clarify business or product questions to answer, translate and refine business questions into tractable analysis and evaluation metrics. Develop analytics roadmap for quarters by identifying areas where data analysis will generate the most impact. Contribute to defining and reporting Key Performance Indicators (KPIs) to support business reviews on product health and growth.

Responsible for global marketing inbound acquisition performance monitor and insights. This channel represents $XM+ quarterly revenue with 30%+ YoY growth. My responsibilities as analytics lead include rapidly tracking performance volatility, proactively proposing areas of focus, introducing new metrics to better understand the state of the business, and implementing insights-driven analytics solutions to provide an ongoing understanding of trends.I also oversaw analytics vendors in the process of gathering, extracting, and compiling data across sources via relevant tools. Review analysis and business cases conducted by them to provide technical and business feedback.

Led a team of analysts embedded at Google SMB Marketing driving analytics effort for all channels (online, offline, media) in Americas through reporting, insights, automation, as well as building new analytical capabilities. Estimated Impact $XXM/year

Supported sales and operations with a focus in product development. Automated modules and reports to streamline analysis that is capable of supporting 20+ clients. Advised clients on media investment strategies through quantitative analysis with the focus on cross-channel (online and offline) campaign measurement and optimization.

Provided analytical support in the field of customer acquisition and retention. Collaborated with marketers to achieve 20% year-over-year revenue growth.

Improved the efficiency in financial analysis and daily operation by redesigning and implementing the sponsored research database of Harvard Graduate School of Education.

Assist in all phases of operation which may include organizing publicity materials, updating databases and website, maintaining mailing lists, assisting with artists’ hotel and flight reservations, etc.

From organizing chamber music series to UI design on concert promotional ads. I also really had fun by attending most concerts in the season as staff for free.