1. Served public equities clients and provided research solutions by analyzing client requests and scoping research projects, including expert interviews, facilitated interviews, survey, tours, etc. 2. Led investor research conference in online TMT vertical, plus consumer goods sectorGLG is the world’s leading B2B platform connecting professionals with expertise. We connect thousands of clients to the largest global network of subject-matter experts across every sector. We bring the power of insight to every great professional decision.

1. Independently conducted both qualitative and quantitative research projects and generated reports, research methods including in-depth interviews, quantitative survey, usability testing2. Conducted 20+ hour in-depth interviews to extract user behavioral patterns and needs for improving user experience and product strategies;3. Designed and collected 1000+ questionnaire to understand user preference, conducted data analysis by SPSS

- Strengthened brand equity through brand audit, refined brand’s core values and implemented creative concept copywriting;- Crafted innovative 360-degree IMC proposals in accordance with brand strategy via multi-media channels, including online campaigns and offline events;- Proposed creative launch plans for digital content marketing

- Researched the latest market developments in FMCG, sports, and fashion industries in the past 3 years- Developed marketing strategies for clients