Cherie Howlett Email & Phone Number

I am a founding member of Jola and am responsible for the marketing department. I set marketing goals and objectives. I plan, implement and manage all elements of the marketing strategy. I have generated qualified leads which have converted to just over 900 signed partners so far. I also work with the product development department to seed the market and launch new products. In just over 9 years we have won 10 Comms National Awards, 3 Comms Business Awards, 2 Megabyte awards and 1 CRN award for our unique solutions, real-time, automated portals and inclusive culture.

I design and deliver the marketing strategy for the MDNX group covering public sector, corporate and channel sectors across multiple sites to meet targets and budgets.

Set up a marketing department and strategy for connectivity, data networks and cloud-hosted solutions to sign up over 600 channel Partners helping to grow the business from £3 million to £20 million in 7 yearsWon 7 Channel ISP of the year awards, 5 Sunday Times Tech Track 100 awards, 2 Deloitte Fast 500 EMEA awards, 1 Deloitte Fast 50 award, 1 Channel Expo awardBuilt a brand from 0% to 95% awareness in 7 years using an integrated strategy consisting of online, print, electronic, face to face, SEO marketingDesigned and rolled out two proven Partner marketing programmes The Ethernet Sales Generator™ and The Data Revenue Generator™Brought all PR, design, event management and reward schemes in-house saving the company £60K annuallySet up reporting mechanisms and KPIs to meet sales targets annuallyDesigned and implemented a CRM system to manage data

Leicester, United Kingdom

Set up a marketing department for hosting, connectivity, traditional telecoms and VoIP solutionsBuilt a brand locally and in the telecommunications channel creating both a dealer and reseller programme signing up over 200 PartnersCreated a Partner programme with branded, co-branded and white label materials containing online ordering links and web content Built a VoIP brand called PipeCall using a combination of PR, direct marketing and online ordering and provisioning portal with plug and play hardware and electronic point of sale units and exhibitionsCreated a new web site for lead generationRe-branded the company post-merger and name change

Derby, United Kingdom

Planned marketing activity for StruCad, CAD design software for structural steel and supported a distributor in the UK, Middle East, Italy, South Africa, Australasia and North AmericaPlanned product launches, created product marketing material in multiple languages and supported new product development bringing to market Osprey document management software and StruMIS fabrication management softwareIntroduced Direct Marketing, E-Media marketing and e-marketing and re-designed the web site

Advised clients on system solutions to meet needs and liaising with marketing departments in Germany collecting customer feedback and competitor information

Dublin, Ireland

Planned and implanted a marketing strategy to recruit international agents to bring students to our English language school, growing the school to sell to International HouseKey markets were Japan, China, Korea, Europe and Russia

Dublin, Ireland

Involved in the transition of the German shared financial services from Germany to DublinAnswering customer queries and chasing overdue invoices from German SMEs and updating SAP to achieve targets

Siegburg, Germany

Setting up and managing a marketing department to cross sell Italian accessories from Roncari into German and UK businesses purchasing fork lift truck forks, feeding European sales teams with leads and reporting on additional revenue generated

Cim Post Graduate Diploma (Mcim)

Ba Hons International Business And German, International Business And German, 2/1

Education record