It is more important than ever to monitor and measure the return on investment for both marketing spend and Public Relations. Many of our clients were telling us that the larger monitoring and intelligence agencies were simply scraping the surface and offering the same templated solution to all of their clients. They needed deeper intelligence and better measurements and analytics from the organizational and key competitor level even down to the service line, physician or public figure level. They also were tired of the big company bureacracy where it was hard to get what they needed, when they needed it, and almost impossible, if it was not a templated request or solution. That's why we developed our proprietary, customized intelligence solution to dig down, cover and measure the market, media and customized intelligence our clients aren't getting anywhere else.Through our proprietary software, our clients have access to the latest competitive creatives, ad spend, share of voice, marketing research, PR distribution and database, PR monitoring and media values - for themselves and their competitors.Our all in one portal allows our clients 24/7 access to see the intelligence, email it, create custom graphs and charts to show the value of their efforts and their position in the market. Plus, better yet.. we push everything out to our clients, as well.Whether it is the latest competitive advertising campaign or when a big PR story hits, our clients choose us because we go above and beyond to get them everything they need , when they need it. All of our clients have been with us for years because they know they can depend on us.If gaining a deeper understanding of your marketing and PR ROI is important to you, I invite you to have a conversation. Please email me cheryl@strategiciv.com or call (302) 762-9507.