Chet Robinson, Ckm, Mba's Location
Dayton Metropolitan Area, United States, United States
Chet Robinson, Ckm, Mba's Contact Details
Chet Robinson, Ckm, Mba work email
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Chet Robinson, Ckm, Mba phone numbers
About Chet Robinson, Ckm, Mba
Proactive senior marketing and content/knowledge management professional with nearly 20 years of technology and professional services industry experience. Adept at partnering with stakeholders to craft content and knowledge management strategies, manage organizational knowledge, deliver solutions that foster collaboration and information re-use, and programmatically track and maximize adoption. Specialties include sales enablement, content creation, content marketing, integrated marketing plan management, partner and alliance marketing, digital asset management in SharePoint and Seismic-based platforms, and content curation.
Chet Robinson, Ckm, Mba's Current Company Details
Chet Robinson, Ckm, Mba Work Experience Details
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Partner Marketing DirectorTeradata Oct 2023 - PresentSan Diego, California, UsPartner marketing leader for Teradata's AWS and Kyndryl partnerships. Generate demand and qualified leads by leading or co-leading to-customer messaging, content creation and activation, campaign development and co-marketing initiatives. Collaborate closely with peers in both Teradata's partner development and sales organization, as well as within AWS and Kyndryl.
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Partner Marketing LeadTeradata Oct 2022 - Oct 2023San Diego, California, UsHelp drive pipeline by crafting strategic partner marketing plans for priority Cloud Service Providers, SIs and ISVs. Work alongside Partner Sales and Marketing peers to build partner-centric marketing and demand gen plans that support partner revenue targets.
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Content Operations LeaderTeradata Nov 2020 - Oct 2022San Diego, California, UsTeradata's Marketing Content Operations team is responsible for sales enablement content lifecycle management spanning our Marketing, Go to Market and Product organizations. Direct responsibilities included:- Core member of leadership team responsible for the Seismic content management platform and ongoing user experience and user adoption initiatives.- Partnered closely with leaders across all organizations to ensure that priority sales enablement content was easy to find and use when positioning Teradata products and services.- Oversaw and guided the work of User Experience consultants to develop a responsive, efficient content navigation experience for all users.- Supported effective leverage of Seismic by capturing and updating documentation of the company's content architecture. - Co-managed a team of SharePoint and Seismic content curators and developers.
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Content Management Leader - Sales EnablementTeradata Feb 2019 - Nov 2020San Diego, California, UsTeradata's KM team supports our overall mission to deliver programs, process improvements, and insights to sales and consulting resources. This increases field productivity and improves Go to Market's ability to provide customers with timely and relevant information. This team offers access to Teradata’s internal best practices and lessons, drives standardization of our SharePoint sites and enables associates to efficiently connect and collaborate.
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Knowledge Management And Enablement Director - AmericasTeradata Feb 2017 - Jan 2019San Diego, California, Us- Lead regional knowledge management and field enablement activities across the Teradata Consulting organization.- Maximize consultants' access to knowledge assets by monitoring users' needs and translating them into business requirements driving user-friendly enhancements to our Sharepoint KM repository.- Guide newly incorporated practice leads in how to use knowledge platform and collaboration tools to speed identification of knowledge asset gaps and better inform asset creation plans.- Assist with creation and curation of strategic intellectual property that supports Go to Market priorities. Drive associated promotional campaigns to maximize awareness. - Increase collaboration between consultants and other parts of organization through administration of Community of Interest groups.
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Senior Manager - Americas Business Consulting OrganizationTeradata Feb 2016 - Feb 2017San Diego, California, Us- Led marketing, knowledge management and field enablement activities for newly formed analytical business consulting organization. - Partnered with practice leads and managing partners to develop and document organization’s practice frameworks and curate consolidated, comprehensive views of all relevant demand creation collateral and delivery assets.- Led field enablement efforts, which contributed to a doubling of the volume of collaboration between consultants and the Sales organization. - Coordinated development of newly formed organization's messaging, positioning, branding and marketing efforts, including web copy, sales presentations and marketing campaigns.
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Marketing And Presales ConsultantTeradata Jul 2015 - Jan 2016San Diego, California, Us- Supported sales qualified opportunities by introducing customers and prospects to the Teradata Data Driven Finance value proposition and product and services portfolio. - Senior content and field marketing resource for Data Driven Finance presales Center of Expertise- Managed and oversaw execution of content creation, demand generation, marketing campaigns, events, internal communications, and customer reference development activities.- Developed and nurtured an ongoing funnel of Data Driven Finance leads through ongoing collaboration with Product and Demand Generation Marketing, Inside Sales and Industry/Area Field Marketing.
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Global Alliances Marketing ManagerTeradata Jan 2010 - Jun 2015San Diego, California, Us- Managed daily operational activities of global Teradata-Aptitude Alliance with responsibility over demand generation, content creation, marketing plans, events management, and internal communications.- Drove lead generation and accelerate pipeline through strategic and project management of Teradata and joint partner marketing campaign and customer reference activity for Aptitude Alliance, Oracle Alliance and Data Driven Finance (DDF) programs. - Project managed and co-created sales training curriculum utilized by hundreds of sales associates.- Administered programs' financial and non-financial performance through tracking, forecasting and reporting of key performance metric data, financial budget and spend outlooks, and influence revenue.
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Marketing And Communications ManagerTeradata May 2005 - Dec 2009San Diego, California, Us- Managed the global marketing awareness, sales collateral, sales tools, online marketing and event activities of the Finance and Performance Management enterprise analytics portfolio.- Applied firsthand knowledge of finance business processes and finance leaders’ challenges to communicate Teradata’s value proposition to Chief Financial Officers and their organizations.- Wrote or co-wrote compelling sales brochures, white papers and customer case study materials. - Provided project and strategic management for two integrated, marketing research-drive campaigns that contributed to multiple successful sales motions worth millions in new revenue.
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Associate Board MemberBoonshoft Museum Of Discovery Jan 2013 - Dec 2014
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Board MemberAntioch Writers Workshop Executive Board 2010 - 2013
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AuthorElaine Koster Literary Agency 2000 - 2009
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Budget ManagerUs Airways Express - Psa Airlines May 2004 - May 2005Oversaw the ongoing financial performance of a $300 million, wholly-owned subsidiary of US Airways. Reported directly to the CEO. Built and critiqued the annual PSA operating budget. Analyzed monthly financial results, comparing performance to budget and explaining variances to CEO of PSA Airlines and to the US Airways CFO team. Used results of monthly financial analysis to update and revise the budget. Worked with the Manager of Finance Administration to critique and prepare all major capital project requests. Used knowledge of airline industry to identify cost savings opportunities through close coordination with PSA’s CEO, Vice President of Flight Operations, and Vice President of Maintenance.
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Author And PresidentAgainst The Grain Communications Oct 2002 - May 2004Ran a pre-established sole proprietorship promoting literary works created in my capacity as a novelist. Publications include five contemporary novels, two published nationally by Random House/Villard Books and another three published nationally by Penguin/New American Library Books. Books have been bestsellers (including hitting #1 on Essence Magazine’s national list) and have been favorably reviewed in numerous national publications including Publishers Weekly, The Washington Post and the Chicago Sun-Times. Performed nation-wide readings, public speeches, and media appearances to promote publications, educate potential writers, and inform interested readers.
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Pricing AnalystNcr May 2002 - Oct 2002Atlanta, Georgia, UsProvided key support to sales teams preparing bids for potential customers, helping them determine the best intersection between competitive and profitable pricing. Used product and services knowledge to analyze bid details and suggest alternatives to keep pricing both competitive and sufficiently profitable. -
Senior Financial Analyst - Global Planning & AnalysisNcr Jun 1999 - May 2002Atlanta, Georgia, UsProvided crucial financial analysis of all major manufacturing capital projects. Supported the Chief Financial Officer and Director of Planning with monthly financial forecasts and weekly updates from twelve plants in the U.S., Middle East, Asia, and Europe. Utilized Hyperion Pillar to administer and consolidate the annual financial plan. Prepared analysis and advice for top management on special projects, including acquisitions, restructurings, and divestitures.
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Senior Financial AnalystEmerson Electric Oct 1996 - Jun 1999St. Louis, Mo, UsManaged the accounts receivable of a $300 million manufacturer. Managed staff of four collection representatives and three cash and claims processors. Performed monthly analysis on financial statements of our Canadian subsidiary. Examined product lines for sales growth and profitability. Aided Canadian subsidiary in saving several hundred thousand dollars in material sourcing costs. -
Staff AuditorPrice Waterhouse Llp Sep 1994 - Oct 1996Developed and delivered relevant internal control and business recommendations for a select range of clients in the fields of manufacturing, health care, and technology. Performed analytical review as well as substantive audit testing of client-prepared financial statements and underlying accounting records.
Chet Robinson, Ckm, Mba Skills
Product Marketing
Solution Selling
Data Warehousing
Accounting
Online Marketing
Executive Management
Sales
Sales Operations
Forecasting
Customer Satisfaction
Business Development
Business Analysis
Competitive Analysis
Finance
Integrated Marketing
Lead Generation
Strategic Planning
Strategy
Oracle
Direct Sales
Program Management
Marketing
Business Process
Cross Functional Team Leadership
Event Management
Time Management
Product Management
Financial Analysis
Business Intelligence
Enterprise Software
Project Planning
Business Alliances
Budgets
Marketing Research
Business Strategy
Management
Saas
Project Management
Marketing Communications
Analytics
Marketing Strategy
Copywriting
Software Deployment
Crm
Pricing
Analysis
Performance Management
Chet Robinson, Ckm, Mba Education Details
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Washington University In St. Louis - Olin Business SchoolAccounting And Finance -
Howard UniversityFinance
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Meadowdale High SchoolHigh School Diploma
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University Of Michigan - Stephen M. Ross School Of BusinessMinority Summer Institute Scholar - Predoctoral Study Seminars
Frequently Asked Questions about Chet Robinson, Ckm, Mba
What company does Chet Robinson, Ckm, Mba work for?
Chet Robinson, Ckm, Mba works for Teradata
What is Chet Robinson, Ckm, Mba's role at the current company?
Chet Robinson, Ckm, Mba's current role is Partner Marketing Leader.
What is Chet Robinson, Ckm, Mba's email address?
Chet Robinson, Ckm, Mba's email address is ck****@****ata.com
What is Chet Robinson, Ckm, Mba's direct phone number?
Chet Robinson, Ckm, Mba's direct phone number is 866-548*****
What schools did Chet Robinson, Ckm, Mba attend?
Chet Robinson, Ckm, Mba attended Washington University In St. Louis - Olin Business School, Howard University, Meadowdale High School, University Of Michigan - Stephen M. Ross School Of Business.
What skills is Chet Robinson, Ckm, Mba known for?
Chet Robinson, Ckm, Mba has skills like Product Marketing, Solution Selling, Data Warehousing, Accounting, Online Marketing, Executive Management, Sales, Sales Operations, Forecasting, Customer Satisfaction, Business Development, Business Analysis.
Who are Chet Robinson, Ckm, Mba's colleagues?
Chet Robinson, Ckm, Mba's colleagues are Bejju Yadalakshmi, Richard Nance, Musa Dildar Ahmed Cheema, Kk Karthick, Valerie Fink, Sai Harshavardhan Chittaluri, Ahsan Mashkoor.
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