• Served as the lead Product Marketing Manager for Intel’s Workstation product line.• Developed comprehensive Go-To-Market Plans for new Workstation products, including Core and Xeon processors and Modern Commercial Desktop solutions.• Fostered cross-functional collaboration with Product Management, Content, Partner, and Campaign teams to create cohesive topline narratives, messaging, and positioning for product launches.• Created a wide range of sales and partner enablement assets, such as sales cards, playbooks, scripts, and selling guides, to support sales teams as well as drive revenue growth.• Reviewed and assessed partner agencies' efforts in creating additional product launch content.• Managed and allocated marketing budgets across programs and agencies, ensuring optimal use of resources and alignment with strategic objectives.• Communicated regular updates on Workstation marketing plans through quarterly content and partner newsletters, ensuring stakeholders remain informed and engaged.• Spearheaded the migration and refresh of sales assets to a new content repository, working closely with the product management team to ensure smooth transition and improved accessibility.• Utilized customer and attendee feedback from events like Intel Innovation and Autodesk University to refine and enhance marketing content, resulting in more effective and targeted messaging.

• Crafted messaging guides for new product and landing pages on Oracle.com, ensuring consistent and compelling communication of product features and benefits.• Led the creation and execution of social media campaigns to promote customer success stories and competitive content, resulting in increased web traffic and engagement.• Monitored and reported on the performance of social media campaigns and web activity using Dynamic Signal and Adobe Analytics, providing actionable insights for optimization.• Managed the production and distribution of weekly and monthly promotional newsletters, supporting inside sales and partner teams with up-to-date information and resources.• Developed Cloud EPM SaaS marketing and lead generation assets, tracking the success of campaigns and related assets through surveys and various KPIs.• Collaborated with the product management team to update and refresh all Cloud EPM SaaS content in the internal sales assets repository, ensuring accuracy and relevance.• Worked closely with product review teams to integrate a new API for showcasing unique user reviews, driving increased traffic to product web pages.• Led the redesign of presentations and layouts for a company-wide rebrand, impacting the website, related assets, and events such as Oracle OpenWorld 2019 and Modern Business Experience 2020.• Contributed regularly to the Modern Finance Leader Blog series, sharing industry insights and expertise with a wider audience.

• Generated a total of $4.2M in sales opportunities/pipeline over the course of the year, demonstrating a strong ability to identify and capitalize on new business opportunities.• Consistently exceeded quarterly quotas, with performance results of 228% in FY19Q1, 157% in FY19Q2, 186% in FY19Q3, and 206% in FY19Q4.• Collaborated closely with the Field Marketing team to prospect and engage Marketing Qualified Leads, enhancing lead quality and conversion rates.• Engaged with finance executives and C-level business professionals from Enterprise and SMB accounts to develop their interest in and upsell Oracle Cloud ERP and EPM SaaS applications.• Managed inbound phone and chat inquiries, directing them to the appropriate account teams and strategizing to close on new business opportunities.• Mentored and trained new peers on objection handling and internal system resources, contributing to the overall skill development and success of the team.

• Represented Oracle Cloud at data conferences, engaging with developers and prospective customers to generate interest and build relationships.• Reviewed and analyzed technical content, including blogs, videos, podcasts, and presentations, from the Oracle ACE community and over 400 Oracle User Groups to rank individual contributions.• Examined and verified nomination applications for the Oracle ACE community in the database, ensuring accuracy and completeness of information. • Created high-level promotional presentations outlining the contributions and benefits of the Oracle ACE community, increasing awareness and recognition of their expertise.• Planned, scheduled, and staffed Oracle OpenWorld events for the Oracle ACE community, contributing to the smooth execution and success of these key industry gatherings.

Track conversion rates on $20,000 Kickstarter campaign and primary website using Google Analytics. Post visually dynamic content and interacted with followers on all social media platforms to increase engagement rate. Create data driven content for targeted e-commerce drip and referral campaigns utilizing Mandrill and Mailchimp. Analyze and optimize sales performance through Amazon using AMZ tracker.

• Conducted comprehensive research on technology, storage, server, and solutions used by the top 50 Cloud Service Providers in their data centers, providing valuable insights for sales and marketing teams. • Created sales enablement and resource presentations focused on Cloud Service Providers, equipping sales team members with the necessary tools and information to drive sales success.Arrange and interface in direct marketing calls with 8 US Cloud Service Providers. • Arranged and participated in direct marketing calls with 8 US Cloud Service Providers, building relationships and promoting Intel's cloud offerings.• Composed promotional pitches and materials directed toward international Cloud Service Providers for Intel's weekly webcast cloud forum, supporting customer education initiatives and fostering engagement between customer engineers, product marketing, and sales teams.

Compile numerous custom reports on Google Analytics to measure and analyze micro and macro conversion rates for software analytics products including APM, Mobile, and Synthetics. Assign new taxonomy for numerous case studies in Prismic for resources. Oversee the advancement of a new partners webpage and quality assurance through Invision. Assist with resource management of front-end and back-end developers via Asana. Collaborate with the Lifecycle, Product, and Web Strategy Marketing teams to create the first enterprise-wide and cross-organizational “Customer Experience Marketing Team”.

Conduct competitive analysis of products, activation steps, customer service and features for a Silicon Valley cloud based e-learning company. Interface with prospective customers and end users in beta test and user experience initiatives. Monitor and track development, enhancement and error correction using dashboard tools, reports and databases.