Leads suck.Leads, leads, leads. Everyone wants leads, don't they?But very few people actually understand that a lead is NOT a potential customer who is "ready, willing, and able to buy from me."I'm not even sure there is such a thing as a "lead" in that way. I'll prove it with these questions below:How many times have you met with a prospect and they were so excited to work with you. Then they ghost you?How many times has someone told you they need what you sell, then don't take action?How many times have you thought someone was a "lead" and they were really just kicking tires?I bet it happens a lot.See? If leads were "ready, willing, and able" why aren't they buying?Because they aren't leads. They are just prospects. They are taking their sweet time, which is their right.And you need to adapt to them, not the other way around.The best way to make this easier on yourself is to build a pipeline so big that you don't care that people will kick the can down the road, ghost you, or require follow up.The best way to do that, is to make your prospecting consistent. Build lists, do outreach, meet with people, and follow up. You know...SELL.The best way to do all THAT ☝ is to ask me about putting your prospecting on AutoPilot.Reach out to me to talk about how to prospect for new business better, follow up more efficiently, and make more money.Follow me for sales tips.Or don't do anything at all...and stay the same. That's ok with me...Is it OK with you? Or are you like most people who aren't OK with just "OK?"