Chloe Lai, Mba Email & Phone Number

Purchase, NY, US

Englewood, CO, US

• Drove 8% YoY East Asian subscription growth through digital, grassroots and retail channels. Utilized acquisition, monetization and retention strategies.
• Increased international subscription growth by 3% through offline campaigns, including out-of-home, radio and print.
• Developed 360-degree digital campaign which geo-targeted US cities with large Brazilian communities.
• Contributed to 5% incremental growth through a cross-sell campaign targeted to American and International subscribers.

San Jose, CA, US

• Conducted customer research for $12M cost-cutting project that simplifies customer-service process by identifying 14 common self-serve issues

• Improved paid search strategy with A/B test search copy which increased online booking conversion rates by 3%.
• Established brand awareness social media campaign, which led to 2,000 website clicks over 2 months.
• Increased brand recognition by 5% through collaboration with major Taiwanese banks, including Cathay Bank and China Trust.

New York, NY, US

• Led team of 9 conducting travel arrangements for an Africa tour group of 17 people, generated sales of $500,000; the highest single-day tour sales in department history
• Created customized products targeted towards clients’ demand, increasing profit margin by 20-30%
• Managed group tour team that represents 5% of the total revenue of the Membership Travel Service Department

Newark, New Jersey, US

• Monitored 10 warning stocks and investment restriction settings in existing stock portfolios to enhance portfolios’ overall presentation
• Assembled data into graphs and tables for monthly analyst reports, improving visual appeal and clarity
• Enhanced client management by organizing client files and visiting records and updating clients’ accounts daily

• Founded and executed the “Travel For A Cause” program to benefit Balinese locals, successfully raising awareness on local sustainable tourism and motivating clients to sponsor local educational efforts
• Created marketing and PR campaigns on local Taiwanese magazines in order to promote special Balinese festival-themed tour package targeted to Taiwanese clients that brought 20% increase in sales
• Managed and mentored 2 local Balinese employees in our Bali office to assist them in delivering VIP service level to our clients
• Generated an average increase of $25,000 in monthly revenue through consulting with clients and creating custom itineraries to accommodate their requests

Master'S Degree, Project Management

Master Of Business Administration (M.B.A.), Marketing

Master'S Degree, Analytics

Biology