Creative Director Of Promotion / Hgtv + Diy Network
Knoxville, Tennessee Area
I direct the on-air promotion team of 2 Executive Producers and 9 Writer Producers to create campaigns for current and upcoming series, specials and events. I also bring doughnuts in every now and again. I assign and supervise the day to day promotion and marketing needs, guide the creative look and feel for both networks, and encourage and embolden our producers to find new ways to share home, improvement, and lifestyle with our viewers and users. I concept and direct off-channel creative campaigns for both networks, including on-air, mobile, interactive and print material deliverables.• Helped HGTV achieve its highest 1st quarter in key demos (Adult 25-54) in both sales prime-time and total-day impressions.• Led the creative pitch and production of the #lovehome brand marketing campaign, improving relevancy with younger viewers and geographic markets, converting more viewers than any campaign in the network’s history.• Grew HGTV Instagram platform 800%; from 4,000 followers to 204,000 to date.