Art directed and project managed hundreds of assets for all 36 stores across multiple states including digital media marketing for the brand online. Led and implemented an overhaul of project/design flows and SOP's for the marketing department, increasing efficiency by 25% with a downsized production design team.Revamped and nurtured a company culture that promotes transparency and positive mind set for Stiiizy's marketing department.Nurtured better client relationships and improved work flow efficiency with other departments and third party brands.

Led a 35-member NFT company across product, brand, marketing, story/world building, and community management, focused on properly onboarding newcomers to web3 and crypto.Orchestrated marketing campaigns and product features merging art, story, and web3 tech (55k Twitter followers, $5.5M raise at Nov 2021 launch).Managed diverse design teams for illustrations, animations, environmental art, website, apps, social media, marketing campaigns, and exhibition designs.Successfully executed a licensed webtoon series collaboration between our story team and Laurel Pursuit.

Collaborated with cannabis clients to understand design requirements and deliver tailored solutions, notably merch for Pynk Mynk's video with CAM'RON.CLIENTS: Gangnam Doge, Nimbus Corp, Midnight Express, Space Jane, PYNK MYNK, Gems, Compass Cannabis Consulting, and THC Design.

Spearheaded branding, campaigns, product, and UX research, securing $750k R&D funding.Managed MIT data scientist team for innovative golf ball fitting project.

Designed energy-saving smart home UX system, including 3D modeling and prototype discussions with manufacturers.

Helped build their investor’s deck with infographics and user-experience prototypes. After finishing their Beta Spring incubator program, I helped them research, design, and prototype their minimum viable product (MVP) and tested their prototype with volunteers.

Researched all top 100 trending smart phone games across all global application stores to compare and contrast how these games were succeeding and draw insights for how we can utilize these features.