I founded PGX, a cross-border eCommerce platform delivering high-quality German products to Asian households, focusing on both B2B and B2C markets, primarily in Taiwan and Southeast Asia. My emphasis is on health supplements, natural beauty, and household products. I manage a Taiwanese team and external agencies, driving marketing initiatives, securing business partnerships, and optimizing international operations.My core competencies:➢ Marketing:• Brand Strategies & Content: Crafted brand narratives and platform storytelling for B2C and B2B audiences.• Targeted Campaigns: Led email, promotional, and referral marketing for customer personas from surveys.• Performance Optimization: Monitored sales and marketing dashboards using Google Analytics, Google Ads, Meta Ads, and sales data.• Content Production: Created SEO articles, influencer posts, and product reviews for B2B clients and social media platforms; collaborated with suppliers like Hübner, Quiris, Nobis, and Orthomol on branding and product launches.➢ Operation: • Streamlined international logistics: established processes for multi-national operations.• Secured product sourcing: built and maintained stable supplier relationships.• Analyzed markets: conducted market research, competitor analysis, and pricing comparisons in Asian markets.• Optimized purchasing: prepared forecasts using historical sales data.• Automated workflows: developed digital solutions, including programs for online ordering and Idealo integration.➢Marketplace Development• Launched online shops: built stores on WooCommerce, Shopify, Shopee, Yahoo, and Taobao.• Managed business partnerships: established relationships with local distributors (online/offline) and developed D2C influencer sales channels. ◉Tools: Woocommerce, Shopify, ChatGPT, Canva, Google Analytics, Google Ads, Meta Ads, basic html/javascript

I worked at CyberSolutions GmbH, an Innovation Ecommerce Hub under Hubert Burda Media Holding that delivers cutting-edge automated solutions for Ecommerce. I led the implementation of agile practices and OKR goal setting within the organization and collaborated with customers to develop and deploy tailored process and project management strategies.➢ OKR Implementation: Conceptualized and facilitated OKR (Objectives and Key Results) across the organization and its subsidiaries as a certified OKR Coach.➢ Program Management: Led the development and deployment of a global Jira & Confluence instance.➢ Project Management: Implemented a project time management system, including a personal time-tracking tool and BI dashboards in Tableau; documented milestones in Jira Roadmap and provided regular status updates to leadership.➢ Stakeholder Management: Aligned cross-functional resources and organizational goals with managing directors and department heads.◉ Tools: Jira, Confluence, Miro, Microsoft 365, Clockodo, Workpath, Tableau

windeln.de SE is a publicly listed online retailer specializing in baby products across Europe and China, offering a range of items from around 1,000 brands. As Category Manager for the Chinese market, I led a team of 3, managed P&L for all categories, and handled B2B partnerships and international logistics operations. Additionally, I oversaw ERP integration for business clients and ensured accurate product listings and pricing through the Product Information Management (PIM) system.➢ Partnership Management: Oversaw relationships with business partners and suppliers, ensuring seamless collaboration and integration.➢ Category Management: Managed new product introductions, conducted price analysis, optimized product displays, monitored stock levels, and analyzed sales performance.➢ Cross-Border Operations: Improved customer Net Promoter Score (NPS), conducted refund analysis, enhanced packaging, managed fraud, executed test orders, and coordinated customer service.➢ Project Management: Launched new online marketplaces and brand shops, optimized website categories, integrated B2B platforms, and designed wireframes for local apps; communicated business requirements for PIM, Checkout Page, and mobile app with developers and product owners, and managed product listings and pricing.◉ Tools: PIM (Product Information System), SAP ERP System, customized CMS (Content Management System), Jira, ERP, Tableau

Built a marketplace and a Facebook channel for postpartum dietary plans centered on Oriental Dietary Care (Traditional Chinese Medicine/TCM). Sourced products from Asia and promoted on the European platform with targeted online and offline postpartum care campaigns.➢ Product Sourcing & Distributor Consolidation: Sourced TCM postpartum meal packs 紫金堂 from Asian suppliers and consolidated partnerships with Asian Pacific local distributors for marketing content creation.➢ Website & Content Management: Built and managed a WooCommerce website, and created online content including articles and videos.➢ Operation Optimization: Developed logistic solutions and conducted pricing and budget analysis to optimize operating costs.

The CMC Group (now Alira Health) is an international advisory firm providing cross-border (Europe/China) transaction services, medical affairs consulting and contract research to companies in the life science industries. ➢ New Business Acquisition: Identified and targeted top Chinese medical device companies, conducted cold calls, and promoted advisory services at trade shows.➢ Market Research: Built presentation slides, gathered competitor data, and conducted stakeholder interviews for a market research project on connected technology in the pharmacy and doctor clinics across France, Germany, the UK, and the US.➢ Due Diligence Facilitation: Negotiated partnerships in China and Europe for client alliances, acquisitions, and distribution opportunities; prepared acquisition teasers for clients.

Thesis: Investigating barriers of cross-sectorial collaborations under Social Impact Bond (SIB) construct: an outcome-based financing scheme for social prevention programs.Internship 2015: Developing a viable business model for an intermediate organization under Social Impact Bond schemeFocuses: - Exploring the business models of current SIB intermediaries (funding structure/activities/value propositions/partners)- Understanding stakeholders' barriers and incentives in committing SIB partnerships

Quantitative research on the innovation performance of 13 large pharmaceutical firms based on their mergers & acquisitions (M&As) and alliance activities with biotech companies - Data processing and data analysis of 10,000 biopharma transactions happened between 1990-2013

Assisted pharmaceutical reimbursement policy and market access; Monitored department budgeting

An intensive 400 hours internship as the role of a dietitian. Clinical nutrition consultation and dietary assessment with in-patients and out-patients (diabetes, chronic kidney disease and obesity) and elderly end-of-life dietary care