Nancy Chou Email & Phone Number

Munich, Bavaria

I founded PGX, a cross-border eCommerce platform delivering high-quality German products to Asian households, focusing on both B2B and B2C markets, primarily in Taiwan and Southeast Asia. My emphasis is on health supplements, natural beauty, and household products. I manage a Taiwanese team and external agencies, driving marketing initiatives, securing business partnerships, and optimizing international operations.My core competencies:➢ Marketing:• Brand Strategies & Content: Crafted brand narratives and platform storytelling for B2C and B2B audiences.• Targeted Campaigns: Led email, promotional, and referral marketing for customer personas from surveys.• Performance Optimization: Monitored sales and marketing dashboards using Google Analytics, Google Ads, Meta Ads, and sales data.• Content Production: Created SEO articles, influencer posts, and product reviews for B2B clients and social media platforms; collaborated with suppliers like Hübner, Quiris, Nobis, and Orthomol on branding and product launches.➢ Operation: • Streamlined international logistics: established processes for multi-national operations.• Secured product sourcing: built and maintained stable supplier relationships.• Analyzed markets: conducted market research, competitor analysis, and pricing comparisons in Asian markets.• Optimized purchasing: prepared forecasts using historical sales data.• Automated workflows: developed digital solutions, including programs for online ordering and Idealo integration.➢Marketplace Development• Launched online shops: built stores on WooCommerce, Shopify, Shopee, Yahoo, and Taobao.• Managed business partnerships: established relationships with local distributors (online/offline) and developed D2C influencer sales channels. ◉Tools: Woocommerce, Shopify, ChatGPT, Canva, Google Analytics, Google Ads, Meta Ads, basic html/javascript

Munich, Bavaria, Germany

I worked at CyberSolutions GmbH, an Innovation Ecommerce Hub under Hubert Burda Media Holding that delivers cutting-edge automated solutions for Ecommerce. I led the implementation of agile practices and OKR goal setting within the organization and collaborated with customers to develop and deploy tailored process and project management strategies.➢ OKR Implementation: Conceptualized and facilitated OKR (Objectives and Key Results) across the organization and its subsidiaries as a certified OKR Coach.➢ Program Management: Led the development and deployment of a global Jira & Confluence instance.➢ Project Management: Implemented a project time management system, including a personal time-tracking tool and BI dashboards in Tableau; documented milestones in Jira Roadmap and provided regular status updates to leadership.➢ Stakeholder Management: Aligned cross-functional resources and organizational goals with managing directors and department heads.◉ Tools: Jira, Confluence, Miro, Microsoft 365, Clockodo, Workpath, Tableau

Munich Area, Germany

windeln.de SE is a publicly listed online retailer specializing in baby products across Europe and China, offering a range of items from around 1,000 brands. As Category Manager for the Chinese market, I led a team of 3, managed P&L for all categories, and handled B2B partnerships and international logistics operations. Additionally, I oversaw ERP integration for business clients and ensured accurate product listings and pricing through the Product Information Management (PIM) system.➢ Partnership Management: Oversaw relationships with business partners and suppliers, ensuring seamless collaboration and integration.➢ Category Management: Managed new product introductions, conducted price analysis, optimized product displays, monitored stock levels, and analyzed sales performance.➢ Cross-Border Operations: Improved customer Net Promoter Score (NPS), conducted refund analysis, enhanced packaging, managed fraud, executed test orders, and coordinated customer service.➢ Project Management: Launched new online marketplaces and brand shops, optimized website categories, integrated B2B platforms, and designed wireframes for local apps; communicated business requirements for PIM, Checkout Page, and mobile app with developers and product owners, and managed product listings and pricing.◉ Tools: PIM (Product Information System), SAP ERP System, customized CMS (Content Management System), Jira, ERP, Tableau

Amaterdam

Built a marketplace and a Facebook channel for postpartum dietary plans centered on Oriental Dietary Care (Traditional Chinese Medicine/TCM). Sourced products from Asia and promoted on the European platform with targeted online and offline postpartum care campaigns.➢ Product Sourcing & Distributor Consolidation: Sourced TCM postpartum meal packs 紫金堂 from Asian suppliers and consolidated partnerships with Asian Pacific local distributors for marketing content creation.➢ Website & Content Management: Built and managed a WooCommerce website, and created online content including articles and videos.➢ Operation Optimization: Developed logistic solutions and conducted pricing and budget analysis to optimize operating costs.

Amsterdam & Munich

The CMC Group (now Alira Health) is an international advisory firm providing cross-border (Europe/China) transaction services, medical affairs consulting and contract research to companies in the life science industries. ➢ New Business Acquisition: Identified and targeted top Chinese medical device companies, conducted cold calls, and promoted advisory services at trade shows.➢ Market Research: Built presentation slides, gathered competitor data, and conducted stakeholder interviews for a market research project on connected technology in the pharmacy and doctor clinics across France, Germany, the UK, and the US.➢ Due Diligence Facilitation: Negotiated partnerships in China and Europe for client alliances, acquisitions, and distribution opportunities; prepared acquisition teasers for clients.

The Hague Area, Netherlands

Thesis: Investigating barriers of cross-sectorial collaborations under Social Impact Bond (SIB) construct: an outcome-based financing scheme for social prevention programs.Internship 2015: Developing a viable business model for an intermediate organization under Social Impact Bond schemeFocuses: - Exploring the business models of current SIB intermediaries (funding structure/activities/value propositions/partners)- Understanding stakeholders' barriers and incentives in committing SIB partnerships

Rotterdam Area, Netherlands

Quantitative research on the innovation performance of 13 large pharmaceutical firms based on their mergers & acquisitions (M&As) and alliance activities with biotech companies - Data processing and data analysis of 10,000 biopharma transactions happened between 1990-2013

Taipei, Taiwan

Assisted pharmaceutical reimbursement policy and market access; Monitored department budgeting

Taipei City, Taiwan

An intensive 400 hours internship as the role of a dietitian. Clinical nutrition consultation and dietary assessment with in-patients and out-patients (diabetes, chronic kidney disease and obesity) and elderly end-of-life dietary care

Master Of Science (M.Sc.), Business Management, Policy Analysis And Entrepreneurship In Health And Life Science

Activities and Societies: Management and Policy Analysis (MPA) Science Plus GroupThesis: Investigating barriers to cross-sectorial.

Bachelor Of Science (B.Sc.) Registered Dietitian, Nutrition And Food Science

Specialization in clinical nutrition, biotechnology, public health, food processing, medical research, business development in healthcare.

Exchange Program, Activities Coordinator

Activities and Societies: Planned and executed hospitality activities programs at the resort of Myrtle Beach, South Carolina.in Myrtle.